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Business Plan
Mešková, Michaela ; Povolný, Jiří (referee) ; Bočková, Nina (advisor)
This bachelor thesis focuses on the creation of a business plan to start a company. The plan is created for a manufacturing company, which then sells its products to consumers. Based on this plan, it will be possible to establish a company, which will be able to eliminate risks and shortcomings, which might occur during the founding phase, and also during the first years of operation
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Business Plan of the Development of Company Business Activities
Sedlák, Martin ; Kunášek, Václav (referee) ; Čižinská, Romana (advisor)
This Diploma work deals with the creation of the new fashion brand with the wiew of development and diversification of business activities of the company RKM brokers s.r.o. The main current activities of the company RKM brokers s.r.o. are real estate business and development. This work includes description of the company, analyse of the fashion industry, marketing analyse of the new brand and financial plan for the first year of existence.
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Skin
Kolářová, Vendula ; Šagát, Peter (referee) ; Klodová, Lenka (advisor)
Bachelor thesis consits of creating a set of objects and their spacial installation. It focuses on human body and clothes and is interested in space which gives to our body our clothes. I am playing with meaning of clothes - what does clothes mean for our body.
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Význam udržitelnosti v oděvním průmyslu
Kavulová, Aneta
The bachelor thesis deals with the importance of sustainability in the clothing in-dustry from the point of view of companies and consumers. The issue of the cloth-ing industry is still a current topic in our society, it is necessary to look for more sustainable principles and procedures, as well as innovations that can help to solve these problems. To fulfil the goal, qualitative research was conducted in the form of semi-structured interviews (n = 8 for companies, n = 13 for consumers), also available secondary data were explored. The obtained data were assessed with use of content analysis and conclusions were drawn. Among the main recommen-dations is that companies devote themselves to educating their customers, as a lack of information has a significant negative impact on consumer behavior.
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Clothing as a means for self-identification and self-representation and possible didactic applications of the theme in Art Education.
Špidlová, Zdeňka ; Fulková, Marie (advisor) ; Hazuková, Helena (referee)
Anotation: Špidlová, Z.: Clothing as a means for self-identification and self-representation and possible didactic applications of the theme in art education. [Diploma thesis] Prague, 2013 - Charles University in Prague, Faculty of Education, Art education, 224 p. (Attachements: Diary and file documenting the art part of diploma thesis) This thesis examines the phenomenon of clothing, its semiotic function in the context of postmodern society and social aspects with emphasis on identification with a particular social group. The research brings knowledge about two groups, their clothing and social contexts. The groups are the costume culture of the Alto Minho in Portugal and the goth subculture. The results of the research are directly connected to the art part, the output of which is a clothing model combining elements of both of these groups. Didactic section presents findings on the diversity of interpretation of students from the seventh grade of basic school and the second year of middle school when dealing with the topic of identity and subculture applied on clothing. Key words: clothes, identity, self-presentation, self-identification, subculture, materials creation, postmodern society, art education
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Fashion and self-concept at older school age children
Medalová, Lenka ; Levínská, Markéta (advisor) ; Doubek, David (referee)
The bachelors thesis is focused on the relation between fashion and self-concept, particulary in older schooled-aged children. The text is structured into two parts - theoretical and empirical. The first section of the theoretical part is devoted to give a definition of terms related to self-concept, such as self-esteem and self-representation. The second section is focused on the relation between fashion and self-concept then. A view on the fashion as a reflection of time and changes of the women role is provided at first. Changes of fashion and beauty ideal arise from manners of the time and status of the sociaty. The force for fashion changes and interest in fashion is introduced in context of wish to express sexual attractivness, social status or individual personality. Those are in connection with identity of individual on a personal, social and gender level. The theoretical part is based on theoretical resources to clarify what is the origin of self-representation involving clothing on those three levels, what is the infuence of fashion on them and how the fashion is affected by them. Empirical part is devoted to qualitative research, which was conducted in secondary school. The aim was to explore how the phenomenon of fashion is reflected in the life of adolescents and what is the role of it...
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Clothes Make the Man: Dress as a Medium of Meanings
Märzová, Hana ; Šanderová, Jadwiga (advisor) ; Volek, Martin (referee)
In this thesis the meanings given by students to dress are examined. Then, these meanings are compared to those discussed in sociological literature dealing with dress and fashion. Dress is not only a protection of body against unpleasant weather but also a medium for meanings related to the wearer of the dress. Through a dress it is possible to express social status, social role, hobbies, opinions, membership in various groups and also lifestyle. Clothing and fashion are strongly associated with young people because the fashion is made for them and they contribute to its creation. For adolescents dress is a matter of particular importance because it enables them not only to express, but also to build their identity and thus reach adulthood. Dress has also an important role in our relations to other people. The analysis of interviews with students resulted in the finding that meanings given to dress by students are similar to those discussed in sociological literature. For interviewed students it is important to have a freedom to wear, what they want, because it enables them to be themselves. The findings from interviews rather contradict Simmel's assumption because a fashion is considered by interviewed students as uniform, while originality is located outside the fashion. Those students also...
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