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Neurophysiological methods and techniques in marketing research in Czech republic
Petty, Silvia ; Průšová, Petra (advisor) ; Vinopal, Jiří (referee)
Improvements of neuroscience tools and their wider availability complements previously used qualitative and quantitative research methods and techniques with neurophysiological methods and techniques to help us find out what respondents really think. In the Czech Republic, these methods are relatively new. Agencies focusing on market research have started using these methods in 2010 and currently are in the process of establishing neurological and neurophysiological techniques in the portfolio of offered services. There are not many studies on the techniques in the academic world, there is no guide for sociologists and students of sociology and this paper therefore aims to present neurological and neurophysiological research methods and techniques, to define their place in research methods, to highlight their advantages, disadvantages and limitations as a tool for marketing (eventually sociological) research in comparison with traditional methods and techniques, to map the current situation of their use in the Czech Republic, to reflect on the ethical issue of using the methods and their future.
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Czech Praseology and Foreigners
Dandová, Tereza ; Šebesta, Karel (advisor) ; Saicová Římalová, Lucie (referee)
In this thesis, we look into the level of knowledge of Czech phraseology of non-native speakers, namely Russian-speaking (Russophones). The objective is to investigate, using five case studies, what is the degree of knowledge of Czech phraseology, how the level of integration into the Czech society might influence their knowledge, or whether there may be any other relevant factors. By means of a semi-structured interview, these case studies describe respondents' language background which is later confronted with the research findings. In conclusion, results of the case studies are compared in order to identify tendencies and factors that might be significant for students when acquiring the idioms.
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Assessment of cognitive impairment in schizophrenic patients
Kuhnová, Eva ; Hrachovinová, Tamara (advisor) ; Loneková, Katarína (referee)
The thesis deals with the contemporary topic of cognitive deficit present by schizophrenic people. It introduces the subjective point of view of the patients in more detail, which means the experience of deficits in the cognitive area. The text itself consists, as usual, of the theoretical and the research section. The theoretical section deals with the specifics of cognitive functions and their deficits present by schizophrenic patients. It focuses more closely on the subjective point of view of an individual, the impairment-related experience which follows from the impaired cognitive functions. The thesis pursues also the impact of cognitive impairment on an individual's life. A part of the theoretical section is also dedicated to the tools designated to measure cognitive functions. The major subpart is dedicated to self-evaluating tool entitled Frankfurt Complaint Questionnaire (FCQ), concerning primarily its origin, description and psychometric properties. The research section is based on the usage of the Czech translation of the FCQ in practice. Based on an observation of a sample of 53 individuals diagnosed with F20.0 and 53 healthy people, the psychometric qualities of the FCQ (discriminant validity, Cronbach's alpha, test-retest reliability) were examined. In case of patients diagnosed with...
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Diagnostics of Lexical-semantic Level of Language for Pre-school Age Children and for Children with Specific Language Impairment
Malechová, Veronika ; Šturma, Jaroslav (referee) ; Šporclová, Veronika (referee)
This thesis examines the diagnostics of the speech development of pre-school children with the main focus on the lexical- semantic language plan and moreover, it compares the intact speech development to the impaired speech development among children who suffer from specific language impairment (SLI). The work conducts a survey of the diagnostic possibilities regarding the field of lexis and semantics among pre-school children, introduces the Peabody Picture Vocabulary Test method and evaluates its possible adaptation into the Czech language environment. There are two main parts of the thesis: the theoretical and the empirical one. The first mentioned presents the most important theories and personalities in the field of speech development and acquisition, the ways of lexicon, vocabulary and semantics assessment methods both in the Czech Republic and abroad and specific language impairment as such. The second, empirical, part verifies the possibility of using the Peabody Picture Vocabulary Test method in the Czech language environment. The quantitative research was applied and in each of its stages the data from 411 tested people were obtained. The Peabody Picture Vocabulary Test was modified to fit into the Czech language and it was subsequently presented to pre-school children. The main features and...
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Organizational culture - A difference between outward stylization and operational reality
Turková, Jaroslava ; Rymeš, Milan (advisor) ; Letovancová, Eva (referee)
Diploma thesis is focusing on the declared and actually perceived organizational culure. Theoretical part defines the concet of organizational culture, focuses on description of individual attributes of the organizational culture and its structure. Attention is paid also to some typologies of the organizational culture, and to an overview of current level of knowledge regarding the area of declared and actually percieved organizational culture. In the empirical part, a case study of a chosen organization has been conducted, attempting to describe given phenomena. Content analysis has been used to study declared organizational culture, actually percieved organizational culture has been measured by OCAI and way of employees' understanding of this phenomenon has been reviewed in transcriptions of interviews with employess. Further, possible areas of future research have been suggested. Keywords: Organizational culture, competing values framework, university, case study
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Exacting stone components made by Parler's workshop in European context
Pavlíčková, Anna ; Macek, Petr (advisor) ; Chotěbor, Petr (referee)
The present work relates to the transfer of the inspirational elements used in St. Vitus Cathedral in Prague focusing on the hanging bolts in the sacristy of the cathedral. Two architects, Matthias of Arras and Peter Parler, participated in the construction of St. Vitus Cathedral in the 14th. Century Both of these builders were inspired by the most important buildings of contemporary Europe and the experience they gained was incorporated in the Prague cathedral. Through thorough research of the life of Matthias of Arras I am able to describe this builder as a unique personality who used a bold modern style for the construction of Prague cathedral and laid the foundation for cathedral architecture in Bohemia. Subsequent analysis of selected buildings constructed in the south of France during the 13th. and the first half of the 14th. centuries reveals many features which exhibit common characteristics with elements used on St. Vitus Cathedral, thus indicating the sources of inspiration for Prague cathedral. Both builders work meets in a space called "Old Sacristy" decorated with two unique pendant bosses. Thanks to exhaustive investigation it has been clarified that these bosses originated from southern France and Alsace. It has also been possible to chart their transmission throughout Europe and to...
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Generation and analysis of double deficient transgenic mice for kallikrein-related peptidase 5 and kallikrein-related peptidase 14
Hanečková, Radmila ; Sedláček, Radislav (advisor) ; Fulková, Helena (referee)
Kallikrein-related peptidases (KLKs) constitute a highly conserved serine protease family. Based on in vitro experiments, KLKs are predicted to play an important role in a number of physiolog- ical and pathophysiological processes. However, their role in vivo remains not fully understood, partially due to a lack of suitable animal models. In this work, we aim to prepare a KLK5 and KLK14 double-deficient mouse model. Both KLK5 and KLK14 were proposed to be involved in epidermal proteolytic networks critical for maintaining skin homeostasis. However, both KLK5 and KLK14 single-deficient mouse models show minimal or no phenotype, likely due to similar substrate specificity resulting in functional compensation. Double-deficient mice cannot be easily obtained by crossing due to localization of the Klk5 and Klk14 genes within the same locus on chromosome 7. We report that KLK5 and KLK14 double-deficient mice were success- fully generated, mediated by transcription activator-like effector nucleases (TALENs) targeting Klk14 by microinjection of TALEN mRNA into KLK5-deficient zygotes. Furthermore, we show that KLK5 and KLK14 double-deficient mice are viable and fertile. We believe that these novel mouse models may serve as a useful experimental tool to study KLK5 and KLK14 in vivo.
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Peer-to-peer Network for Decentralized File Storage and Distributed Task Processing
Mirbauer, Martin ; Zavoral, Filip (advisor) ; Jiráček, Zbyněk (referee)
Peer-to-peer networks allow development of high-performance, scalable and fault-tolerant applications. The most widely used peer-to-peer networks are mostly single-purpose (e.g. file-sharing) and usually lack countermeasures aga- inst sybil nodes; typical task distribution systems are centralized, which limits their performance. In this work we have analyzed the usability of peer-to-peer architecture for task distribution and designed the required infrastructure (file storage and search) including evaluation of possible security features. In order to evaluate the proposed design's usability we have implemented a client ap- plication (node) participating in the network's function, allowing access to files shared by other nodes and task distribution within the network. The resulting application is multi-platform and can be extended with more functionality.
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