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Формирования и развитие организационной культуры предприятия на примере ОАО «Сбербанк России»
Esaul, Yaroslav ; Němec, Otakar (advisor) ; Vladimirova, Svetlana (referee)
The subject of the bachelor work is the research and development of organizational culture of OJSC "Sberbank of Russia". The aim of thist thesis is consideration and analyzing informational, organizational behavior, management and other factors, which follows from the relationship of employees, principles, goals, objectives, management system and the essence of organizational behavior on the example of JSC "Sberbank of Russia". Sberbank of Russia was founded in 1841 by Nicholas I, it functions to this day, considered one of the biggest and most successful banks in the Russian Federation. Bachelor work consists of three main chapters. The first chapter contains theoretical aspects of organizational culture and its levels, elements and importance. The second chapter consist of the characteristic, media analysis and researchment of organizational culture on the example of Sberbank. And the last chapter contains studies of organizational culture, measures for its improvement and assessment of the proposed effectiveness.
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European Capital of Culture project and its influence on tourism development in Pilsen and Pilsner region
Machová, Lucie ; Heřmanová, Eva (advisor) ; Kvítková, Zuzana (referee)
The bachelor thesis focuses on European Capital of Culture (EcoC) project and its extent of influence on tourism development in Pilsen and Pilsner region. The first chapter looks into the ECoC project. The second chapter focuses on the application for ECoC project that Pilsen sent in 2010, cultural program in Pilsen in 2015, volunteering program and mobile application invented exclusively for Pilsen EcoC 2015. The third chapter studies the extent of success and the turnout in Pilsen and Pilsner region and the changes in numbers of visitors in 2012-2015. The last chapter covers personal evaluation of parts of the project and personal evaluation of the program in 2015. The obtained results lead to certain conclusions and outlines of possible development of culture and development of tourism in Pilsen and Pilsner region.
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Globalising processes in Slovak republic and their impact on the human psyche
Žinčáková, Daniela ; Hubinková, Zuzana (advisor) ; Nízka, Mária (referee)
This thesis is concerned with the topic of globalisation and transformations caused by globalisation worldwide. Thesis describes progress and development of globalising processes in particular fields of activity, their positive impact and limitations. Thesis describes effect of such processes on an individual in society through culture, ethnicity and religion. Subsequently, the thesis aims at Slovak Republic specifically, at its integration to international organizations and describes the development of Slovak society. The objective of the thesis is to discover specific impacts of globalisation on Slovak Republic and on individual areas of life of Slovak society. To achieve the objective, a research method of interview survey is applied, on the basis of which conclusions of this thesis are drawn.
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The analysis of culture and leisure activities funding in the Union of villages of the microregion Třemšín, in particular the city of Rožmitál pod Třemšínem
Šámalová, Tereza ; Malcová, Zuzana (advisor) ; Lindner, Milan (referee)
The thesis is devoted to the problems of funding cultural heritage, cultural institutions and activities, including leisure activities in the Union of villages of the microregion Třemšín with a special focus on the city Rožmitál pod Třemšínem. It analyses funding resources and possibilities for future development in this area. The work is divided into two parts, theoretical and practical. The theoretical part defines the basic concepts related to culture and its financing. Following that it outlines the funding structure of the thematic programs in the area of culture and leisure activities. Based on the analysis of the region from a cultural point of view, the practical part offers specific proposals determining which direction the local government and other local parties should achieve more efficient development of the region. The conclusion of the work is formed by a possible proposal for a specific project, which would support the cultural and leisure attraction of the city of Rožmitál pod Třemšínem.
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Intercultural communication in business
Nguyen, Hoai Thuong ; Svobodová, Ivana (advisor) ; Quang Tuan, Tran (referee)
The bachelor thesis Intercultural communication in business discusses mutual interaction between the Czechs and the Vietnamese in the Czech Republic. The aim of this study is to identify obstacles of mutual interaction of Czechs and Vietnamese, whether there is a communication barrier between them due to cultural differences and, if so, identify them and suggest possible solutions to eliminate problems. The theoretical part is focused on communication, culture, and comparison of the selected countries using Hofstede's 6D model. A crucial part is a survey, which focuses on how mentioned countries perceive one another. On the basis of the results of this survey appropriate recommendations are proposed so as to improve the interaction between studied ethnics.
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Attitudes and Values in different Cultural Environments
Petrovová, Nina ; Kincl, Tomáš (advisor) ; Dvořák, Jiří (referee)
In the theoretical part of the master thesis are basic definitions related to the culture, cultural differences and approaches to measuring them. The key method in measuring cultural differences is the Hofstede's 5-dimensional model which is the basis for the further processing of secondary data from the Mindreader study. The goal of this work is to analyze how culture affects people's concerns regardless of how these are concerns affected by technology. The countries involved in the cultural analysis are divided into four groups according to indexes achieved in various dimensions. For each of the dimensions, there are hypotheses that are tested by Pearson´s statistical test of independence. The same statistical procedures are used for selected technologies and their impact on the life concerns.
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The media image of tourism culture influenced by the domestic campaigns of the CzechTourism agency
Horáčková, Anna ; Tyslová, Irena (advisor) ; Dianová, Markéta (referee)
The bachelor thesis is dedicated to the image of the Czech culture represented in a variety of the Czech newspapers. This image is based on the domestic campaigns created by the CzechTourism agency. The theoretical part encompasses the definition of destination management, marketing, media and the activities of the agency. Quantitative content analysis and qualitative analysis research how the agency´s outlets are presented to the public via media. The defined hypotheses are verified or disproved by the conclusions of the research. Another research method is used later on to reconnoitre the way media inform about Czech cultural values. In the end, a complex overview is ended with a list of recommendations and suggestions. Based on the results, the present insufficient and distorted image of the campaigns could be improved and extended possibly.
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Czech-Taiwanese Cultural Standards in Business and Study Environment
Lasáková, Laura ; Křečková Kroupová, Zuzana (advisor) ; Volfová, Jitka (referee)
The aim of this thesis was to examine the Czech-Taiwanese cultural standards in business and study environment from the perspective of Czech students and businessmen. The first chapter deals with theoretical bases of cultural standards including explanations of key concepts. The second part deals with the development of Taiwan focusing on the major historical milestones. There is also economy, demography, political and social system, religion, education system in Taiwan and Czech-Taiwanese relations mentioned. The research of cultural standards using method known as critical incidents realized on the basis of in-depth interviews as following. Finally there are recommendations for Czech students planning to study in Taiwan and Czech businessman starting to cooperate with Taiwanese.
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Italian cultural standards from Czech and Slovak perspective and their comparison
Zacharová, Barbora ; Křečková Kroupová, Zuzana (advisor) ; Kubinová, Katarína (referee)
The aim of this thesis is to identify and more closely analyse Italian cultural standards, specifically from the perspective of Czechs and Slovaks, who came to a closer and more extended contact with the Italian culture. Identification of these standards was based on in-depth personal interviews and the theoretical part of this thesis. This part is focused on terms such as culture, intercultural communication, culture shock, cultural dimensions and standards. The practical part of this work is dedicated to the research itself and its evaluation as well as Italy per se, its history, culture, economy or demography. This work can also serve anyone in closer personal of professional contact with this culture.
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Comparison of Czech-American and American-Czech cultural standards in study environment
Strouhalová, Markéta ; Křečková Kroupová, Zuzana (advisor) ; Zadražilová, Dana (referee)
Nowadays, exchange programs are becoming increasingly popular among students all over the world. Thanks to high-quality education, the United States are much desired destination, the Czech Republic attracts Americans with its great location in the heart of Europe and rich history. Cultural values in American society are however in many respects way different from the ones we share in Czech environment. Therefore cultural shock can appear when a student decides to move to another country in order to study there. Understanding cultural differences is essential for successful interaction with local individuals. The main topic of this thesis is the concept of cultural standards defined by Alexander Thomas, applied on university study environment in the Czech Republic and the USA. The aim was to identify Czech-American cultural standards in the study environment from the perspective of Czech university students who studied in the US at least for one semester and US-Czech cultural standards from the perspective of students from the USA. Identified standards were then compared with theoretical conclusions from research of cultural dimensions done by Fons Trompenaars and Geert Hofstede. At the end, recommendations are written for students of both nationalities, which should help them to integrate into foreign environment and eliminate potential culture shock.
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