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The analysis of culture and leisure activities funding in the Union of villages of the microregion Třemšín, in particular the city of Rožmitál pod Třemšínem
Šámalová, Tereza ; Malcová, Zuzana (advisor) ; Lindner, Milan (referee)
The thesis is devoted to the problems of funding cultural heritage, cultural institutions and activities, including leisure activities in the Union of villages of the microregion Třemšín with a special focus on the city Rožmitál pod Třemšínem. It analyses funding resources and possibilities for future development in this area. The work is divided into two parts, theoretical and practical. The theoretical part defines the basic concepts related to culture and its financing. Following that it outlines the funding structure of the thematic programs in the area of culture and leisure activities. Based on the analysis of the region from a cultural point of view, the practical part offers specific proposals determining which direction the local government and other local parties should achieve more efficient development of the region. The conclusion of the work is formed by a possible proposal for a specific project, which would support the cultural and leisure attraction of the city of Rožmitál pod Třemšínem.
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Intercultural communication in business
Nguyen, Hoai Thuong ; Svobodová, Ivana (advisor) ; Quang Tuan, Tran (referee)
The bachelor thesis Intercultural communication in business discusses mutual interaction between the Czechs and the Vietnamese in the Czech Republic. The aim of this study is to identify obstacles of mutual interaction of Czechs and Vietnamese, whether there is a communication barrier between them due to cultural differences and, if so, identify them and suggest possible solutions to eliminate problems. The theoretical part is focused on communication, culture, and comparison of the selected countries using Hofstede's 6D model. A crucial part is a survey, which focuses on how mentioned countries perceive one another. On the basis of the results of this survey appropriate recommendations are proposed so as to improve the interaction between studied ethnics.
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Attitudes and Values in different Cultural Environments
Petrovová, Nina ; Kincl, Tomáš (advisor) ; Dvořák, Jiří (referee)
In the theoretical part of the master thesis are basic definitions related to the culture, cultural differences and approaches to measuring them. The key method in measuring cultural differences is the Hofstede's 5-dimensional model which is the basis for the further processing of secondary data from the Mindreader study. The goal of this work is to analyze how culture affects people's concerns regardless of how these are concerns affected by technology. The countries involved in the cultural analysis are divided into four groups according to indexes achieved in various dimensions. For each of the dimensions, there are hypotheses that are tested by Pearson´s statistical test of independence. The same statistical procedures are used for selected technologies and their impact on the life concerns.
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The media image of tourism culture influenced by the domestic campaigns of the CzechTourism agency
Horáčková, Anna ; Tyslová, Irena (advisor) ; Dianová, Markéta (referee)
The bachelor thesis is dedicated to the image of the Czech culture represented in a variety of the Czech newspapers. This image is based on the domestic campaigns created by the CzechTourism agency. The theoretical part encompasses the definition of destination management, marketing, media and the activities of the agency. Quantitative content analysis and qualitative analysis research how the agency´s outlets are presented to the public via media. The defined hypotheses are verified or disproved by the conclusions of the research. Another research method is used later on to reconnoitre the way media inform about Czech cultural values. In the end, a complex overview is ended with a list of recommendations and suggestions. Based on the results, the present insufficient and distorted image of the campaigns could be improved and extended possibly.
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Czech-Taiwanese Cultural Standards in Business and Study Environment
Lasáková, Laura ; Křečková Kroupová, Zuzana (advisor) ; Volfová, Jitka (referee)
The aim of this thesis was to examine the Czech-Taiwanese cultural standards in business and study environment from the perspective of Czech students and businessmen. The first chapter deals with theoretical bases of cultural standards including explanations of key concepts. The second part deals with the development of Taiwan focusing on the major historical milestones. There is also economy, demography, political and social system, religion, education system in Taiwan and Czech-Taiwanese relations mentioned. The research of cultural standards using method known as critical incidents realized on the basis of in-depth interviews as following. Finally there are recommendations for Czech students planning to study in Taiwan and Czech businessman starting to cooperate with Taiwanese.
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Italian cultural standards from Czech and Slovak perspective and their comparison
Zacharová, Barbora ; Křečková Kroupová, Zuzana (advisor) ; Kubinová, Katarína (referee)
The aim of this thesis is to identify and more closely analyse Italian cultural standards, specifically from the perspective of Czechs and Slovaks, who came to a closer and more extended contact with the Italian culture. Identification of these standards was based on in-depth personal interviews and the theoretical part of this thesis. This part is focused on terms such as culture, intercultural communication, culture shock, cultural dimensions and standards. The practical part of this work is dedicated to the research itself and its evaluation as well as Italy per se, its history, culture, economy or demography. This work can also serve anyone in closer personal of professional contact with this culture.
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Comparison of Czech-American and American-Czech cultural standards in study environment
Strouhalová, Markéta ; Křečková Kroupová, Zuzana (advisor) ; Zadražilová, Dana (referee)
Nowadays, exchange programs are becoming increasingly popular among students all over the world. Thanks to high-quality education, the United States are much desired destination, the Czech Republic attracts Americans with its great location in the heart of Europe and rich history. Cultural values in American society are however in many respects way different from the ones we share in Czech environment. Therefore cultural shock can appear when a student decides to move to another country in order to study there. Understanding cultural differences is essential for successful interaction with local individuals. The main topic of this thesis is the concept of cultural standards defined by Alexander Thomas, applied on university study environment in the Czech Republic and the USA. The aim was to identify Czech-American cultural standards in the study environment from the perspective of Czech university students who studied in the US at least for one semester and US-Czech cultural standards from the perspective of students from the USA. Identified standards were then compared with theoretical conclusions from research of cultural dimensions done by Fons Trompenaars and Geert Hofstede. At the end, recommendations are written for students of both nationalities, which should help them to integrate into foreign environment and eliminate potential culture shock.
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Czech-Mexican and Mexican-Czech cultural standards in the study environment
Bendová, Ivana ; Křečková Kroupová, Zuzana (advisor) ; Khelerová, Vladimíra (referee)
The main objective of the thesis is to define a Czech-Mexican and Mexican-Czech cultural standards focused on students. The findings are compared with the theory of cultural standards by Ivan Nový. Identification of cultural standards is studied on the basis of the cultural standards method of Alexander Thomas based on an analysis of recurring conflict situations. The data collection was carried out through qualitative interviews with Czech having experience studying in Mexico and Mexican who studied in the Czech Republic. The research aims to analyse the differences in the approach to the time, the perception of authorities and difference in the meaning of education of Mexicans and Czechs. In the end, research findings provide recommendations for Czechs planning to study in Mexico as well as for Mexicans who wish to study in the Czech Republic.
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Czech-Canadian and Canadian-Czech cultural standards from the exchange student's perspective
Kvapilová, Kateřina ; Křečková Kroupová, Zuzana (advisor) ; Volfová, Jitka (referee)
The aim of the thesis is to identify and evaluate Czech cultural standards from the perspective of Canadian exchange students and Canadian cultural standards from the perspective of Czech exchange students, using the method of cultural standards, which is based on qualitative research through in-depth interviews form. Individual goals of the thesis include comparison of the results with theoretical research and analysis of historical and socio-economic impacts on Canadian culture. In conclusion, the author proposes recommendations for the Czechs and especially the future Czech students who plan to study in Canada.
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Methodology for calculating the economic impact of cultural organizations
Rábová, Tereza
The project Mapping the cultural and creative industries in the Czech Republic counts with tools for monitoring and evaluating the multiplier economic effects of cultural and artistic activities and use of cultural heritage in the Czech Republic. Currently available certified methodology for measuring the economic multiplier effects for large events (such as festivals) with a significant percentage of foreign visitors and clear links to tourism and cultural tourism. The methodology is based on cross-industry (input-output) analysis and CSO official statistics, based on the thesis that the economic impacts generated by any entity, including any cultural organization that pays for the delivery of services to their suppliers, their employees work etc.
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