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Business Plan for the Development of Electronic Business at the EMKO Case a.s.
Filkuka, Martin ; Bajgar, Jaromír (referee) ; Šimberová, Iveta (advisor)
The aim of this bachelor thesis is the creation of business plan for the development of EMKO Case a.s. The work is divided into four parts. The first introduces aims and methods. The second describes significant expressions and ideas associated with the enterpreneurial as well as the methods component of the business. In next part the current status of the company will be presented and individual key methods will be analyzed in detail. The purpose of the last part of the work is to introduce my own, new proposal for the establishment of the electronic business for this company.
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Entrepreneurial Intention of Business Development
Jelčová, Denisa ; Szilasi, Jozef (referee) ; Bartoš, Vojtěch (advisor)
This bachelor thesis deals with creating a business plan for the development of Ford Szilcar, Ltd. Theoretical section gives information about creating a business plan. The second part, which is about own work, is focused on examining Porter’s Five Forces model, financial analysis and SWOT analysis. The last part contains recommendations for improving the current financial situation of the company.
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Development of Communication Mix of Company
Košnarová, Magdaléna ; Kudláček, Josef (referee) ; Zich, Robert (advisor)
This batchelor´s thesis deals with composition of marketing sales support proposition for company Auto RS, v. o. s., which specialises in car parts sales for all the types of vehicles, distribution of accessories and distribution of LPG fuel. Composition of this proposition will be based on analysis of the company and competition in area of marketing support. The aim of this proposition is to strengthen the ability to compete and to gain more regular customers than up until now.
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Increasing of Customer Satisfaction in Tesco Expres Brno
Poláčková, Tereza ; Novák, David (referee) ; Novák, Petr (advisor)
This thesis deals with analysis of customer´s satisfaction in Tesco express in the Malinovskeho square. The theoretical part of the thesis focuses on data processing of marketing and procedure of individual analysis. The practical part of the present Tesco company and it´s store and result´s of questionnaire and SWOT analysis. The final section includes its own suggestions and recommendations designed to improve the solved situation.
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Analysis and Design of E-commerce Firms
Kohoutek, Josef ; Luhan, Jan (referee) ; Němcová, Zuzana (advisor)
In my bachelor´s thesis, I focus on the proposal for a new e-commerce solution for the company ABBAS, a.s. which specializes in selling security systems, especially for camera systems. The thesis is divided into two parts. The first part deals with the theoretical knowledge of the issue. The second part is focused on the practical part of e-commerce issues such as SEO analysis, competition analysis, keyword analysis, choice of providers of electronic commerce, methods of promotion and design possible solutions.
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Communication Strategy of a Company
Kohout, Filip ; Valčík, Jan (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis is focused on communicative strategy of the enterprise and suggests improving of this strategy into single enterprise. It analyzes and specifies actual communication strategy on example of selected company. The results evaluation create a base to develop a communication plan, which will improve a communicative strategy for this company.
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Communication Mix of Company Plzeňský Prazdroj, a.s.
Štěpánková, Kateřina ; Drudík, Jukub (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis dealing with the issue of marketing. Pilsner Urquell a.s. is leading European company in beer industry. In this thesis marketing questions, which are joined with theme are defined. Than thanks to analysis, points, that should be repaired and also these, which are extraordinary compared to competitors, can be seemed, and thanks to these points point to unmistakable place of company on the market. Communication mix of company is combination of unconventional, tradition and fill out the hole in the market.
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