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Analysis and distribution of mobile applications
Zákutný, Peter ; Šedivá, Zuzana (advisor) ; Chocholatý, Drahomír (referee)
The main subject of this thesis is analysis of distribution and direct sale of paid software applications for mobile platforms. The main efford is to introduce the biggest companies on mobile market and their distributions canals, which are later researched. The aim of this work is to create a comprehensive picture about situation on the market, its development and further predictions. For analysis are used data from sales reports and other internet sources. In addition, my work includes summary of the situation at Czech mobile and application market.
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Methodology of mobile applications development
Mészáros, Maroš ; Buchalcevová, Alena (advisor) ; Mittner, Jan (referee)
Trends in IT are focusing on the development of mobile applications. With that, pressure on the software companies to include software development for mobile platforms is increasing. The current methodologies managed to cope with the development of small and custom software development and web applications. Intensive efforts are underway to revise current methodologies to be adjusted for the mobile platform. Goal of this thesis is to design methodology to suit small businesses up to 50 employees and enable them to develop efficiently. Using practical knowledge retrieved from this type of companies, it suggests the entire set of processes and tools that can be used for this purpose, and then tests them in practical demonstrations focusing on the analysis phase.
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Developing Applications for Windows Phone "Mango"
VALDAUF, Zdeněk
The work deals with the development of mobile applications for nearly new operating system Windows Phone 7.5 The work described the history of the operating system. The system will be introduced for developers who want to find out specifics and development opportunities for this operating system. There will also be described components and technology for development. Further work will find a detailed chapter focused on individual development, which describes everything from how to download the necessary software to the publication of the application on MarketPlace. Part of the work will be one full-featured application with access to the Application Portal MarketPlace, which will be discussed in more detail in the work.
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m-Commerce
VACKOVÁ, Kateřina
The aim of this thesis was to suggest practical use of m-commerce in the company Elektra PV based on analysis of options of m-commerce in the Czech Republic and in the world. First part of this thesis investigates theoretical basics of mobile commerce. Next part processes three case studies about the companies Amazon, Argos and Alza.cz, then followed the analysis of m-commerce. Based on previous findings is suggested for the company Elektra PV to implement mobile application.
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Mobile Marketing and Its Applications
BLÁHOVÁ, Simona
The goal of this thesis is to characterize a specific application of mobile marketing, particularly the application of location based mobile marketing by the company H&M in the Czech Republic. The company is one of the largest global clothing retailers. The thesis is divided into a theoretical and practical part. The first one was completed by researching specialized literature and online resources and was crucial for understanding and completing the actual analysis of the specific mobile marketing application in the practical part of the thesis. The second part of the thesis contains the description of the company, its history, company values and concept. Furthermore, the work includes the analysis of the marketing mix with emphasis on the communication mix of the company. In the actual analysis of the specific application of mobile marketing in the company H&M, I described the geolocation SMS campaign and tried to submit improvement proposals for future use of this type of mobile marketing campaign and also suggested other possibilities in using location based mobile marketing in the company.
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Overview of platforms for mobile application development
Třísková, Lucie ; Buchalcevová, Alena (advisor) ; Pecinovský, Rudolf (referee)
This bachelor work deals with the evaluation of mobile platforms from the perspective of mobile applications developers. The aim of this thesis is to establish criteria for mobile platform evaluating from the per-spective of novice developer, who wants to develop applications in his free time, and to use them for comparison of selected mobile platforms so that the reader will be able to ad-just them to his preferences and then choose the best option for him. This aim was achieved by synthesis of information from Czech and foreign sources, under which were created my own recommendations for choosing a platform for mobile applications devel-opment. The thesis is structured as follows: first is captured the market share of different mobile platforms in the Czech and worldwide mobile operating systems market, then are described three major mobile platforms (Android, iOS and Windows Phone) in detail, focusing on the specifics of mobile application development, in the next chapter are defined evaluation criteria according to novice hobby developers and the conclusion is based on comparison of selected mobile platforms by the selected criteria. This thesis provides developers with the necessary information and recommendations for the choice of platform for developing mobile applications. In the Czech Republic has not been yet published any work, which compares so comprehensive the most important mo-bile platforms and evaluated them from the perspective of mobile applications developers.
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Comparison of mobile operating systems
Nešpor, Jan ; Šedivá, Zuzana (advisor) ; Pour, Jan (referee)
The aim of this thesis is an analysis of current mobile operating systems. The theoretical part will focus on the most popular operating systems that are designed for mobile devices. The introduction will explain terms such as smartphone, mobile operating system, and part is focus to the history and development of smartphones. Further I will deal with major players in the market for operating systems. The aim is to describe in detail their characteristics, summarized the pros and cons and then compares these systems in my pre-defined criteria. In the introduction, I present analytical representation of the mobile platforms in the world market. The practical part consists of a questionnaire survey focused on the share of mobile platforms on the market in the Czech Republic. The results compare with the world situation in the market for mobile operating systems, based on the introduction to the analytical part. The aim is to compare the results and show deviations from the global scale.
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Mobile Marketing in Czech Republic
Šrámek, David ; Stříteský, Václav (advisor) ; Lenk, Jiří (referee)
Main topic of the Master's Thesis is mobile marketing in Czech Republic and the goal is to describe development of mobile devices, provided services and usage in marketing and marketing communication. Theoretical part is concerning development of the mobile devices and services where each topic is followed by a case study. Practical part contains quantitative and qualitative research. Quantitative on-line based research was conducted on sample of 100 deliberately chosen users. Main goal of this research was evaluation of average user experience with mobile marketing. Qualitative research was conducted by guided discussion with experts in the area of mobile marketing. Main goal of the research was assess actual scope of the use by marketers in context of the situation on the Czech market and discuss future development of this area.
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