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Marketing plan of Müller ČR/SR k.s.
Jakl, Michal ; Koudelka, Jan (advisor) ; Naiman, Václav (referee)
The main goal of the Master's Thesis is to create one year marketing plan for the Müller for year 2012, which will be in accordance with actual market position and development of the Müller company. The Master's Thesis combines theoretical and practical approach and offers a comprehensive look at the issue of marketing plan. The first part deals with the situation analysis, including internal data, research data from research agency AC Nielsen and Porter's model of competing forces. The output of the situation analysis is the evaluation of opportunities and threats, strengths and weaknesses of the company, under which the marketing goals were proposed. Regarding the marketing goals a new strategies of marketing mix were suggested. The proposal of individual activity and their timing is illustrated in the chart of the action plan. The last part summarizes the systems of measurement and controls Design of individual activities and their timing is contained in the Action Plan. At the end are summarized measurement systems and controls.
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Promotion of the Elizabeth spa
Zelenková, Petra ; Bártová, Hilda (advisor) ; Vávra, Oldřich (referee)
Elizabeth Bath Inc. is one of the biggest spa facilities in the Czech Republic. The target of the graduation theses is the analyses, evaluation and proposal of reformative arrangements in connection with the marketing of Elizabeth Bath, especially with the focus on communication in marketing. Within the instrument of the marketing mix is the detailed focus orientated on advertising and its importance for the Elizabeth Bath. The end of the graduation theses is composed of a chapter related to the advertising of the Elizabeth Bath including the company's marketing plan and the medial plan for the year 2011. There is a possibility to meet with the new products, prepared events or the communication resources of the company in the year 2011.
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Launch of Nanotek in the Czech Republic
Valterová, Lenka ; Ryšavá, Monika (advisor) ; Michlíček, Štěpán (referee)
The thesis focuses on marketing launch of the premium tobacco product. Defining tobacco product marketing regulation, it also specifies Czech tobacco market (incl. competition, price segments, etc.) together with consumer profiles as well as company brand portfolio. Brand strategy, its vision, authorship and brand positioning are included as well. The practical part is dedidacted to each of marketing plan essential elements: SWOT analysis, marketing objectives and strategy, action plan and overall evaluation including recommendation for future activities.
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Marketing plan of the Ryor company
Sovšáková, Radka ; Procházková, Markéta (advisor) ; Štěpánková, Eva (referee)
The goal of the Master's Thesis is to create one year marketing plan for the Ryor company. The theoretical part gives a base for the practical part, which starts with the discription of the company and the situation analysis, encluding Porter's five forces analysis, analysing the results of qualitative reasearch conducted in 2009 and own questionnaire research. Regarding the results the current aim of the company was reviewed, adjusted and new stratety was suggested. This strategy is step by step transformed to concrete partial strategies of marketing mix. Detailed proposal is ilustrated in the chart of the action plan, followed by the budget. The plan is finished with suggestions of measuring and evaluating the effectiveness of all proposed activities.
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Specifics of Marketing in China
Hlaváč, Lukáš ; Štědroň, Bohumír (advisor) ; Skokanová, Dagmar (referee)
This thesis deals with the new trends and the specifics of marketing in China. The first part deals with theoretical knowledge of the marketing plan, specific applications of marketing in China and the particularities of the Chinese consumer market. The second part describes draft of marketing plan for the company IREC working in IT and Technology in Beijing. Detailed situational analysis including SWOT analysis is carried out. Based on this analysis, the marketing objectives are set and marketing strategies and action programs designed. The last part comprises of the financial plan and design of the control system.
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The marketing strategy of Imperial Tobacoo CR, s. r. o.
Kolínská, Aneta ; Vávra, Oldřich (advisor) ; Nousek, Vladimír (referee)
Subject of this bachelor thesis titled "The marketing strategy of Imperial Tobacco CR, s. r. o." is an analysis of the fundamental idea and vision of the company and its long-term strategic plan together with its marketing goals and strategies. The first theoretical part covers the strategic management process and the process of strategic marketing and explains the concepts, terms and relations between them. In the second practical part I am focusing on the specific characteristics of the market in tobacco products and applying my theoretical knowledge in the traditional company of this market segment, Imperial Tobacco CR, s. r. o. I am describing both the marketing strategy of the company including marketing situational analysis and instruments of marketing mix, and the overall comparison of the competition.
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Marketing plan of the Training Center Oaza
KLASOVÁ, Kristýna
In my dissertation, I attend to the Marketing plan of the Training center Oaza. This is a concrete real company Oaza Ricany, which in its current premises built and opened in 2009 a new Training center Oaza. The main objective of this thesis is to create a marketing plan for the Training center Oaza. The aim is to consolidate existing activities and plans of the company Oaza Ricany a complete marketing plan for a newly built training center, which will help improve the economy of the company and will focus on finding other ways to increase the occupancy of training center. The operational objective is to evaluate the current situation of the company Oaza Ricany and of the Training center Oaza and use this information to elaborate a complete marketing plan of the Training center Oaza.
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Marketing plan for Bertiny lázně
SOBOTKOVÁ, Michaela
This thesis was elaborated on the topic: Marketing plan for a spa. The main objective of my bachelor thesis was to create a marketing plan for spa. I elaborated it for a company Bertiny lázně Třeboň s. r. o. Bertiny lázně provides recondition and relax stays, suitable for erg asthenia and reduced capability dispositions, improvement of physical condition, convalescence, or overweight reduction and many other services. The next objective is the creation of macro and micro environment. For the inner environment was used following methods - SW analysis, Porter's five forces and marketing research. For the outer environment analysis was used these methods - STEP analysis and OT analysis.
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Launch of Windows 7 in Czech republic
Bínová, Eva ; Mikeš, Jiří (advisor) ; Hyan, Robert (referee)
The aim of this diploma thesis is to describe complexly the marketing plan and strategy of launch Windows 7 in Czech republic, to describe the phase of execution of the campaign, to evaluate the effectiveness and productivity of marketing activities on the basis of the analysis of marketing and communication targets fulfillment and then to evaluate the effectiveness of PR as one of the tool of communications mix.
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