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Environmental protection and the EU competitiveness
Bednář, Jiří ; Bič, Josef (advisor) ; Vondrušková, Barbora (referee)
The main objective of this bachelor work is to characterize the EU environmental policy with focus on ecological aspects of its competitiveness. The work is about instruments, principles and institutions which the EU environmental policy is based on. It outlines its history and development up to the present. Furthermore, the work deals with the Lisbon strategy and the EU sustainable development strategy.
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Laundry detergents and its environmental impact
Šilhavá, Martina ; Remtová, Květa (advisor) ; Hadrabová, Alena (referee)
This bachelor thesis is aimed at an environmental policy tools application on the international distributors and manufacturers of the laundry detergents for household use operations. It adverts to not only an importance of an individual company environmental policy creation but especially adverts to a supra-national company connection with the initiatives in the field of sustainable development of the detergent industry. There is a concrete example of a transnational company and its participation in a voluntary initiatives within the Czech republic depicted in this thesis, as well as its participation in the sustainability projects on an international degree. Also effects and impacts of these environmental projects mentioned above are included, concretely the environmental impact, the impact on consumers as a general public and the impact on the company as a participant of a project.
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Sustainable tourism in the South Bohemia Region
Havlasová, Martina ; Indrová, Jarmila (advisor) ; Hošek, Rostislav (referee)
The first chapter of thesis focuses on definition of sustainable development and sustainable tourism based on the short historical context and the set of sustainable development indicators. The second chapter deals with definition of forms of rural tourism such as ecotourism, agrotourism, ecoagrotourism, hippotourism and cyclotourism. The third chapter contains the characteristic of the South Bohemia Region and evaluation of its tourism potential. The fourth and fifth chapters present the evaluation of sustainable tourism in the South Bohemia Region. This evaluation is based on the indicators of sustainable tourism and questionnaire research in four different groups: Regional authority, tourists and visitors, residents and tourism entrepreneurs in the South Bohemia Region.
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Corporate social responsibility in marketing
Karešová, Eva ; Boučková, Jana (advisor) ; Divinová, Veronika (referee)
Diploma thesis focuses on history analysis and today's CSR issues that multinational marketing corporations have to face up. It describes both CSR positives and negative responses to CSR implementation. It follows today's customer trends on markets and possibilities, how to win mainstresm customers for CSR challenges. Especially the trend of building CSR in the core business and in brands themselves is pointed out. The diploma work shows many examples of practising marketing with some social effect, from which both the company and the supported object can profit. Finally, the work describes some possibilities of CSR implementing and communicating. The practical part describes current CSR activities of Unilever company, including its Vitality mission, that is built in the whole business.
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Sustainable development of tourism in Zlín region
Šimková, Zuzana ; Indrová, Jarmila (advisor) ; Hošek, Rostislav (referee)
The purpose of this thesis is the evaluation of sustainable tourism in the Zlín Region. The theoretical part focuses on history and definition of sustainable development and sustainable tourism. This part also contains general analysis of tourism in the Zlín Region. The practical part deals with the evaluation of sustainable tourism in the Zlín Region in accordance with the indicators of sustainable tourism and questionnaire research. This research was focused on general knowledge in sustainable tourism between residents, visitors, entrepreneurs and regional authority in Zlín Region. All obtained findings are summarized at the end in SWOT analysis.
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