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Comaparisson of media picture of sport fan culture in mainstream media and in fans media
Huk, Jan ; Halada, Jan (advisor) ; Trunečka, Ondřej (referee)
Sports fans are an integral part of sporting events both in the world, and in the Czech Republic. Mass media write about them more than ever. And it gets and vice versa. Fans themselves now have their own ways to communicate with a wide audience, and even write and evaluate the journalists and their work themselves. The work discusses the example of football derby Slavia Prague - Sparta Prague that was played at the Evžena Rošického stadium on Strahov in 2008, and the distortions of fans of both clubs and the police, and how the events have been presented by mainstream media (newspaper Sport,website iDnes.cz, Czech television) and how they were presented by fans themselves - fan sites, fan magazines. These two media images, the mainstream one and the fan one, were compared to determine how much they differ.
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Football Supporters as a Part of Civil Society
Čarnogurská, Tereza ; Skovajsa, Marek (advisor) ; Navrátil, Jiří (referee)
The diploma thesis "Football Supporters as a Part of Civil Society" deals with the phenomenon of football supporterism from the perspective of the relationship between fan groupings and civil society. After the introduction and the aims of the thesis, where the main aim is the basic description and classification of various forms of grouping of football fans, follows the theoretical part focusing on three main topics: civil society, social movements and subcultures and the world of football supporters. In the empirical part the author presents the results of her qualitative research using particularly methods of participant as well as non- participant observation, informal interviews and the study of documents. The author introduces her own typology of fan groups and organizations and describes their activities within the civil society. In the final part she summarizes the answers to the research questions. The thesis is supplied with a summary, a list of sources, an index, a glossary and three appendices.
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Communication FC Vysočina Jihlava with sports fans
Novotný, Zdeněk ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Thesis title: Communication FC Vysočina Jihlava with sports fans The new conception considering communication policy between FC Vysočina Jihlava plc and sports fans in a case of promotion to the first league is fundamental goal of this thesis. This concept is supposed to lead to improvement in the field of communication with sports fans. Complementary assignment is the analysis and evaluation of current situation in communication with fans. This relation is one of the crucial points of sports club management. The examination of current state of affairs is based not only on SWOT analysis, but also on results of marketing research. This research is another complementary task of this thesis. Keywords: FC Vysočina Jihlava, a.s, fans, communication, marketing, market research, SWOT analysis
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Marketing Mix of Hockey Club PSG Zlin
Šturma, Pavel ; Mucha,, Martin (referee) ; Mráček, Pavel (advisor)
Bachelor thesis deals with the analysis of the marketing mix of ice hockey club PSG Zlín. The theoretical part parses general marketing terms, marketing environment, marketing mix instruments and their application in case of a sports club. The second part introduces the club and analyzes marketing enviroment of the club and its current marketing mix. The last part contains suggestions for its possible improvements.
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Design of a Football Association Web Portal
Vařacha, Jan ; Vyskočil,, Marek (referee) ; Luhan, Jan (advisor)
This bachelor’s thesis aims to design a suitable website for the District Football Association. Website should serve not only players, club officials, association officials and referees, but also to the general public. The web portal will be used for the publication of results and statistics of the matches organized by the District Football Association, competitions fixtures, records of Association’s expert committees, information for clubs and football fans, delegation of referees etc.
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The Proposal for Development of a Marketing Communication in the HC CSOB Pojistovna Pardubice a.s.
Vaník, Jiří ; BA, Petr Mazánek, (referee) ; Mráček, Pavel (advisor)
Abstract The thesis deals with marketing communication of the ČSOB Pojišťovna Pardubice ice-hockey club with the main focus on the communication with visitors and fans and the promotion of the club's commercial partners. It makes suggestion on possible ways of development of the given marketing communication where the club's fans' communication represents the most important part of it. Not only it proposes improvement of the current tools and proceses, but it also introduces new, modern means of marketing communication. The aim of the proposal is to increase the general awareness of the club and its atractiveness.
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Corporate Social Responsibility in profesional football clubs
Keclík, Jakub ; Plášková, Alena (advisor) ; Hykš, Ondřej (referee)
Main focus of this thesis is social responsibility in professional football clubs of Europe. The theoretical part first of all describes the concept of corporate social responsibility with the most important characteristics and then explains some specifics of sport in economic terms. In the last part of the theoretical part offers an introduction of international and European football associations. In the practical part, the author describes and reviews the socially responsible activities of these organizations, followed by a comparison of European football leagues from the same perspective. Major part of practical part is focused on the most successful Czech football club AC Sparta Prague. Based on current activities and on a survey of club´s fans, a set of recommendations has been created for future socially responsible activities of the club.
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Analysis of Attendance in Czech Ice Hockey Extraliga
Opavský, Tomáš ; Novotný, Jiří (advisor) ; Kuchár, Róbert (referee)
The aim of this Master's thesis is to find, describe and analyse factors influencing the audience demand for Czech ice hockey extraliga matches and on the basis of the observed facts to try to suggest conceivable measures to increase such demand. There are especially mathematical and statistical methods widely applied in the practical part of the thesis. Particularly, arithmetic averages, correlation analyses and various kinds of specific coefficients are used. Average attendances and significance of individual factors are evaluated using the method of comparison, namely its factual, temporal as well as spatial form. The main contribution of this thesis consists mainly in the current mapping of the extraleague club fans' opinions and attitudes through the implementation of the comprehensive on-line survey whose results are contained in individual paragraphs.
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Economics of star players - Do Czech people demand star players on the professional football players market more?
Kotrba, Vojtěch ; Stroukal, Dominik (advisor) ; Kovanda, Lukáš (referee)
This paper investigates presence of the superstar effect among users of the Czech fantasy league during seasons between years 2010 and 2013. Both main views are taken into consideration, namely Rosen's and also Adler's theory. Using regression models employing the method of least squares for panel data I show a positive superstar effect according to Rosen's theory in case when the star players are defined by their ability to score great amounts of goals. The presence of a positive superstar effect according to Adler's theory is not apparent in the models, which can be caused by the authors of the fantasy league overestimating the value of the star players beside their performance.
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