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Changes in the presentation of teachers in Czech newspapers
Štěpánová, Anna ; Jirák, Jan (advisor) ; Sládková, Hana (referee)
Thesis "Changes in the presentation of teachers in Czech newspapers" explores how teachers have been presented on the pages of Czech newspapers in several phases of Czech history since the "First Czechoslovak Republic". For the purposes of the analysis twelve years and three dates in each year have been chosen. Thesis includes the comparison of the media texts from different years. The narrative analysis has been selected as a method for analysing several prominent Czech newspapers: Národní politika, Národní listy, Rudé Právo, Lidová demokracie, Mf Dnes and Právo. Thesis is divided into three main sections: the first section provides definitions of terms related to the media representation, the second one describes the methods which have been used and the third one is the most important part which contains the analysis. There are changes but also similarities in the media presentation of teachers in the Czech history. The changes occurred mainly in the transitions between these four periods: the First Czechoslovak Republic, Second World War, the period of socialism and the period after 1989.
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Development of The Rudé právo during 1966-1971
Petrů, Jan ; Cebe, Jan (advisor) ; Suk, Pavel (referee)
Thesis "Development of The Rudé právo during 1966 - 1971" deals with the activities of the Rudé právo editors and the development of this periodical at the time in Czechoslovakia, when there were great upheavals in the functioning of the state and especially in the current and cultural life. Society and political power in the period has rapidly changed and the Rudé právo had to respond to this occurring changes. As the central press organ of the Communist Party of Czechoslovakia was bound by the Communist Party directives, content had always to be adapted to the political situation, will of the state representatives and communist ideology. However, even in the way of the editors work occurred in this period of the changes, that were affected of not only their opinion conflicts within, but also of changing legislative regulations in the media. The exceptional period in the development of the Rudé právo is represented by the August days immediately following the intervention of the Warsaw Pact armies, when the sheet has ranked beside the other periodicals that supported political reforms leading to democratization of Czechoslovakia. The thesis analyzes the selected content of the sheet and characterizes it in the context of contemporary political, cultural and social events. It also describes the...
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Disruptive media technologies - theories and application to the Czech media environment
Kyjonková, Petra ; Jirák, Jan (advisor) ; Gibarti, Jana (referee)
Rigorous thesis "Disruptive media technologies - theories and application to the Czech media environment" deals with a concept of disruptive technologies, which results from the economical model of creative destruction made by founder of innovation theories Joseph Alois Schumpter. Although he had described adverse impact on present market structure at the beginning of 20th century, media studies revealed them lately, precisely in the year 1995 in an economical model of another economist Clayton Christensen. In the late 20th century, with the evolution of the internet, first studies based on media corporations' trade model have investigate disruptive impact of new communication channels on the older ones. This rigorous thesis transmits these analyses onto Czech media environment, which is still strongly affected by the transformation process started 20 years ago. It illustrates the influence of the whole transmutation on the innovation process and the reason why it is so necessary to examine it separately for all Post-communist countries. This work then discusses the impact of internet as a new sort of media on the market, especially analyzing the symbiosis of the internet version and the printed version of the Lidové noviny journal, and unfolds the weak points and the potentials of this co-existence, not...
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Rural section of the Bohemia bewspapers up to 1850s
Vodičková, Radka ; Sekera, Martin (advisor) ; Köpplová, Barbara (referee)
The bachelor thesis "Rural section of the Bohemia newspapers up to 1850s" analyses the thematic content and news frequency from the countryside and places that the German written newspapers Bohemia published during the introduced period. In the beginning the thesis describes the historical, cultural and political connection in the Czech countries, shows the bourgeoisie life and its customs and social changes. It introduces the media area of this period. It focuses closely on progress of the Bohemia newspapers, its content, interest and activity. It focuses on the rural section of Bohemia, which started to appear in a separate section from the year 1837. The quantitative analysis of the rural section describes the gradual frequency and the changes of the medial contents depending on the political and social situation.
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Municipal Newsletters and Newspapers in the region of Jindřichův Hradec
BOUDA, Jakub
This bachelor thesis deals with specifics of contents of municipal newsletters and regional newspapers. The first part of the work provides a comprehensive characteristic of the district Jindřichův Hradec in terms of geography and a definition of regional and local newspapers according to various theoretical approaches. In the second part of the thesis the concept of newsletter which is characterized by different definitions and approaches is enlarged. The third part is a content analysis of the selected sample of newsletters (Dačický Jarošov, Jindřichohradecký zpravodaj, Řečické zajímavosti, Kunžacký zpravodaj, Lomnické listy, Slavonické novinky, Strmilovské noviny, Novovčelnický zpravodaj, Novosedelský spisek and Třeboňský svět). A comparison of selected newsletters, in respect of giving the public information about matters of administrative nature, is made on the basis of the content analysis.
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On the issues of daily press analysis
SCHMIEDOVÁ, Lucie
This thesis deals with the analysis of daily newspapers with nationwide impact. In the practical part we will research lexicon of MF DNES, Hospodářské noviny and Právo from the periods of June 2012 and June 2015. For more information we will use personal interviews with chief editors and main editors.
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