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Strategy business transformation from the small to medium enterprise level
LIŠKOVÁ, Eva
The aim of the diploma thesis is to analyze the current developments in the enterprise, consider the future business at a medium-size, to determine the potential market and propose the optimal marketing policy of the company. The main objective is to draft recommendations to expand business and increase the competitiveness of the transformed company. The work is to monitor the development of enterprise in terms of finance, purchasing, production, storage, distribution, human resource management and marketing. It is also analyzed the internal environment, which includes financial analysis and an analysis of resources and competencies. Analysis of the external environment involves an analysis of competition, analysis of the attractiveness and STEP analysis. SWOT analysis summarizes the enterprise internal factors (strengths and weaknesses) and external environmental factors (opportunities and threats) analysis of the two. The analysis and evaluation is used of the data from the years 2004 to 2008. The result of this dissertation is the finding that the company is able to transform the medium-sized enterprise within two years, which take 10 - 12 employees. However, it should be to reduce the indebtedness of the company and is currently disinvest. To increase the competitiveness and the increase in sales on the market introduces a new product and using the Czech Trade Agency reach new foreign markets.
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ITIL in small and medium business
Pelcman, Jan ; Říhová, Zora (advisor) ; Dvořák, Martin (referee)
Presented thesis aims at possibilities of implementation of the ITIL best practice at small and medium businesses. The main target is to prove that this methodology can be used not only in big companies, but also in small and medium business sector. First part defines the conception of small and medium business and its specificity. It is concerned with basic definitions, which are used in the main text, such as a service, process, best practice etc. It also demostrates the need of managing IT and some ways how to do it. The second part dwell on ITIL itself, it describes its characteristics, history, it also discusses purpose and content of each ITIL book with emphasis on service operation books. The third part is about deployment of ITIL in SMB, conditions and process of implementation and it proposes some essential processes for small and medium business IT. Also it defines benefits of deployment of ITIL, its limitations and barriers. The final part is concerned about Incident Management implementation in a particular company, it describes the state before and after the implementation. It describes software support tool for this process, its possibilities and costs. At the end of this part an employee survey demonstrates the benefits of the Incident Management process and the SW support tool. It shows resulting improvement of IT support perception among the management and employees of the company.
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The Impact Of Structural Funds On Small and Medium Enterprises In The Olomouc Region
Loun, Jakub ; Potluka, Oto (advisor) ; Svobodník, Jiří (referee)
This Bachelor's thesis investigates the impact of structural funds on small and medium enterprises in The Olomouc region. The support is drawn mainly on the Operational programme Enterprise and innovation as a grant. According to the questionnaire investigation performed the realized development projects helped to increase competitiveness and to penetrate new markets. They also increased the capacities of companies. But these are not fully used, now. The realized projects in marketing helped to the increase in export. The contribution to new jobs is different among projects and is not higher with increasing costs. However, the structural funds are not the impulse for preparation and/or realization of projects. Most of them would be realized even without the support. Their biggest contribution to small and medium enterprises is then the help to keep their financial stability.
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ritical success factors of Enterprise Resource Planning Systems in Small and Medium Sized Enterprises
Skřivánek, Václav ; Basl, Josef (advisor) ; Antlová, Klára (referee)
The topic of this diploma thesis is "Critical success factors of Enterprise Resource Planning Systems in Small and Medium Sized Enterprises" Firstly, the terms enterprise resource planning system, small and medium sized enterprise and critical factor are defined. Part of this thesis is also dedicated to the importance of those systems in small and medium sized enterprises and the supply of products on the market is described as well. The importance of enterprise resource planning systems for this segment of customers is still growing and the number of products offered is quite wide. Customers have unambiguously preferred Czech solutions. Next part of the thesis contains critical factors literature search -- analysis of two studies. Conceptual model of critical factors is made on the basis of findings and comparison of those two studies. The relevance of this model is verified by the analysis of case studies of enterprise resource planning system implementations in small and medium sized enterprises. These case studies were downloaded from websites of system vendors. On the basis of new findings, new model was designed. Each critical factor is described in each part of the thesis to help understand under which circumstances it was used. Finally, the model is assessed.
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European Commission programmes for the support of small and medium enterprises
Vorčáková, Eva ; Černohlávková, Eva (advisor) ; Vondrák, David (referee)
Small and medium enterprises are very important for the european economy from the view of their quantity, creation of jobs and the added value.In the first part of my thesis I'm introducing the definition of the small and medium enterprises according to European Commission, their importance, strenghts and weaknesses. Another important issue is also the business environment in the Czech republic, which is the main attribute of the development of SME. The second part is about the main types of SME support of European Commission, like the finance and non-finance help, direct help and structural funds. In the third part I will present the impact of the current economic crisis on SME and the steps of European Commission and Czech government which are being taken to help SME. At last, I am introducing succesfull medium company named VARI, a.s. and external and internal factors which help the company to be successful on the Czech market.
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Faktoring - možný zdroj provozního financování pro podniky
Dašková, Martina ; Marek, Petr (advisor) ; Podškubka, Tomáš (referee)
Cílem diplomové práce je zhodnotit možnosti využití faktoringu českými podniky. Vysvětluje podstatu faktoringu, rozebírá jednotlivé náležitosti faktoringové operace a snaží se identifikovat jeho silné a slabé stránky. Dále provádí srovnání mezi bankovními a nebankovními faktoringovými společnostmi a jejich klienty. V závěru se zabývá postavením faktoringu v mezinárodním měřítku a současnou situací na českém trhu.
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Implementace Business Intelligence v malé a střední firmě ? JOLLY Trading s.r.o.
Hájek, Vojtěch ; Pour, Jan (advisor) ; Diepolt, Jiří (referee)
Cílem této práce je analyzovat nasazení Business Intelligence (BI) v malých a středních podnicích (SME), určit specifika, která jsou spojena s implementací v takovéto společnosti a na základě praktického průzkumu zhodnotit, které důležité faktory ovlivňují nasazení BI systémů v těchto společnostech. Pro dosažení cíle bylo provedeno dotazníkové šetření, kterému předcházelo shromažďování a studium materiálů z různých zdrojů. Výsledky byly následně ověřeny na praktickém projektu implementace ve spolupráci s firmou typu SME.
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ITIL and its Possibility of Utilization in the SMB
Matějka, Marek ; Bruckner, Tomáš (advisor) ; Pavelka, Jan (referee)
Práce se zabývá možnostmi využití nejlepších praktik ITIL v prostředí malých a středních podniků (SMB). Hlavním smyslem je pak zhodnocení ITIL z pohledu SMB sektoru a nalezení styčných ploch, které jsou pro tyto firmy aplikovatelné. Jednotlivé kapitoly se pak věnují konkrétním cílům. První obsahová kapitola definuje pojmy a uvádí čtenáře do problematiky. Text se postupně zaměřuje na problematiku malých a středních firem, jejich ekonomické situace a manažerského přístupu. Další část je věnována stručnému popisu knihovny ITIL. Poslední část této kapitoly se zaměřuje na význam vyspělosti procesů pro firmy i ITIL. Druhá kapitola popisuje stav ITSM a IT governance v malých a středních firmách, nastiňuje problémy, kterým tato oblast čelí. Jsou zde také vybrány některé IT procesy, které by mohly být podporovány ITIL. Poslední obsahová kapitola se věnuje popisu vybraných ITIL procesů, způsobu jejich zavedení v SMB firmách a některým omezením. Na konci je okrajově zmíněn software pro podporu ITIL procesů. Největší autorův přínos lze spatřovat ve faktu, že se dané problematice vůbec věnoval. K dané problematice existuje jen velmi málo relevantních zdrojů. Autor ve své práci využívá nejen je, ale i zdroje z oblasti managementu či ekonomiky. Autorovy závěry jsou kromě literatury postaveny i na jeho zkušenostech z praxe.
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