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Marketing communications of Styl and Kabo trade fair aimed at the changeover from B2C to B2B sector
Sluková, Zuzana ; Hejlová, Denisa (advisor) ; Dolanský, Pavel (referee)
The bachelor thesis "Marketing Communications of Styl and Kabo trade fair aimed at the changeover from B2C to B2B sector" handles Czech trade fair Styl and Kabo, which deals with textile and clothing production and is determined for small and medium enterprises, and about its marketing communications. In connection with the changeover of the orientation to the B2B sector in 2009 the communication of the trade fair has gone through a remarkable change. In comparison with former years, when in the communication ATL activities and media communications were preferred, since 2009 the communication focuses on BTL activities. The thesis describes the role of the trade fair as a communication tool and more closely relates to Styl and Kabo trade fair, its history and progressions, its present situation and possible future development. It also explains the reason of the changeover to strictly professional trade fair. It means only experts can attend it. Further the thesis summarizes communication activities of the trade fair before 2009, it concentrates on used creativity, chosen media and communication channels and event marketing. Consequently the marketing communication used now is described, that means above all direct communication and public relations. Styl and Kabo trade fair now communicate mainly...
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Culture of Renaissance Clothing and Present Times
Brabcová, Růžena ; Štěpánová, Irena (advisor) ; Krupková, Jaroslava (referee)
This thesis deals with the clothing culture of the Renaissance in Europe - particularly the clothing style of Italy, England and Spain at the turn of the 15th and 16th centuries and its influence on the costumes of contemporary groups that are engaged in leisure-time amateur fencing or historical period's dance and similar activities. Framework provides a description of both female and male way of clothing. This paper seeks to analyze the generation, rules and features a stylized contemporary costume, and the final chapter also compares the two versions of period costumes, based on long-term participant observation and qualitative field research.
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COAT
Svobodová, Hana ; Pangrácová, Lucie (referee) ; Gabriel, Michal (advisor)
Although the main topic of my diploma thesis is Kabát, I describe in the introductory chapters of my previous work, because their creation and gradual emergence have been directed towards the final project - Kabát. As part of my sculpture, I concentrate mainly on the possibilities of transforming the human figure, using various classical and non-traditional sculptural materials. The fabric of a selected piece of clothing (in the case of a coat) is reinforced at a certain point in time, which I transposed into the feathered cavity - the coat that you put before you. His work with the "outer envelope of man" in the final passage of the text corresponds to the work of Czech and foreign artists.
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I bought a shirt from a second-hand: consumer behavior of customers in stores with second-hand clothes
Trávníčková, Monika ; Šimůnek, Michal (advisor) ; Král, Pavel (referee)
The aim of the master thesis is analysis of customer´s consumer behavior in a Second hand shops in Czech Republic. My assistments is processed like a research´s replication of second hand´s life style. This was compared between American and Chinese youth, which its results were recently published in the International Journal of Consumer Studies. Firstly the research is aimed on discovering reasons, why people buy stuffs there. Secondly which concerns or limits affecting buying the used goods and if social groups have influence on a choice of goods. In the end the main result is discovering common features of consumer´s behavior and subsequent customer profiling.
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The aristocratic clothing of the Rudolphine Prague
ŠINDELÁŘ, Jakub
This bachelor's thesis deals about clothing of aristocratic citizens of rudolphine Prague. The question, which author wants to answer is: How was the nobility in this era dressed up? Because Prague was very cosmopolitan for government of Rudolf II., we can find there more specific styles of clothing. The opening chapter tells about the image of rudolphine Prague as itself. Next chapter contains a description of the fabrics, especially the most prized ones. Incoming chapters tells knowledge's about the most used fashion ways, then spanish and german style, and shows their differences against the another fashion styles worn in other European areas. Following part is discovering some details about the important fashion pendants, for example the suspension of rapier or the shape of underwear. The work continues by another different chapter, describing a few less known portraits, including unusual fashion elements or non - typical specialties for this period. There is also a part, telling about the famous persons, who could bring different fashion elements to the Prague. At the end, there is a chapter, in which author deals with the clothing, as the factor of criminality in everyday life.
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Segmentace trhu mladých
Böhmová, Veronika ; Koudelka, Jan (advisor) ; Petriková, Patrícia (referee)
My thesis deals with clothing habits of young people. The first part descibes the process of market segmentation, the second part abou the lifestyle of young people and about their clothing habits. I used a questionaire and with the help of PASW Statistics I revaled four segments.
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