Original title: Komparace strategie vybraných retailingových firem na domácím a zahraničním trhu
Translated title: Comparison of strategies of chosen retailing companies on the domestic and foreign market
Authors: Kukrechtová, Alena ; Zamykalová, Miroslava (advisor) ; Šrůtková, Jana (referee)
Document type: Master’s theses
Year: 2010
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: C&A; clothing; fashion industry; fast fashion; H&M; marketing mix; marketing strategy; Marks&Spencer; Reserved; retail marketing; ZARA; C&A; fast fashion; H&M; marketingová strategie; marketingový mix; Marks&Spencer; oděvní průmysl; Reserved; retail marketing; ZARA

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/28583

Permalink: http://www.nusl.cz/ntk/nusl-72223


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2011-11-30, last modified 2022-03-03


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