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Marketing research
Skopalová, Michaela ; Soušek, Miloslav (referee) ; Šimberová, Iveta (advisor)
This thesis presents analyse of chinese market in segment of heating body with object evaluate possibility to enter on this difficult market from czech company. At beginning of thesis are drawing up basic theoretic data which constituting base of market research. In the first the practical part appreciates position of company on the czech market and also inside analyse was made out. Individual variables, which could influence successfully activity on chinese market are revaluation in the part of foreign´s marketing research . Basic articles for business on chinese market are set out in this partition. The pieces of knowledge which create recommendation for company from the question if the company have establist or not, formulated on the basic of finding marketing research.
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The researcher in qualitative field research – dilemmas and questions
Nosková, Jana ; Pavlásek, Michal
The goal of our study is to thematize and then discuss the dilemmas involved in doing field research. Dilemmas and uncertainty arise from the fact that the social scientist does not stand “outside” the world of the actors being studied, but is an integral part of it. Ethnographic field research is an instrument for achieving deeper knowledge about cultures; and the legitimization of the key attributes of anthropology/ethnology. Qualitative field research meanwhile encompasses a number of theoretical, epistemological, and methodological themes, approaches, and positions. An analysis of its value, including the qualitative collection of data and its epistemological underpinning, is the subject of this study.
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Potencial of swamp´s spa Toušeň
Velátová, Barbora ; Valentová, Jana (advisor) ; Mlejnková, Lena (referee)
The aim of bachelor's thesis is to find a potencial of spa Toušeň and to prove that dispose of potencial to become more attractive and to compete with other spas of the Czech republic. The Thesis is divided into 4 parts. In the first part is explonation of terminology of this branch. The second part focuses on explaining and describing of natural curative resource and there is also detailled description of natural curative resource swamp. The third part contain an analysis of spa Toušeň and last part includes the results of the field research.
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Mapping of sacral objects in the micro region of Vodňany
BLAHOUT, Václav
The present thesis deals with the sacral objects in the catchment area ORP Vodnany, and is divided into several parts. The preliminary part consists of field research of the area, whereat reached the photograph of studied sacral objects, furthermore monitoring of the geographic position, charting of typology of its kind, the degree and the reasons of the damage. I described these findings in the section concerned the reason of the sacral objects position in the monitored area, together with the typology of the observed sacral landscape. The piece of work includes the methodology of creating geo-databases and the synoptic maps connected with the topic in ArcGIS 9.3. software.
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The prospects of tourism in the region of South Bohemia
TOMKOVÁ, Blanka
The target of this diploma thesis with the topic {\clqq}The prospects of tourism in the region of South Bohemia`` is to analyze the region with regard on tourism and its both sides - supply and demand. The basis of this analysis suggests products of tourism that would increase the attraction of the region and draw attention of more tourists to this place.
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