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Crypto.com Marketing Case Study Wiithin Major Sport Events
Kamiš, Kilián ; Ortová, Nina (advisor) ; Koblovský, Petr (referee)
The bachelor thesis examines marketing and communication outcomes of the cryptocurrency exchange Crypto.com at major sporting events between the years 2021 and 2022. Since the issue of cryptocurrencies and blockchain is not generally known at present, the theoretical part of the thesis is devoted to this topic. In the initial three chapters, I present, according to the market capitalization parameter, the main cryptocurrencies that Crypto.com has in its portfolio. Part of the excursion into the world of virtual currencies is also an insight into the nature of the blockchain and its potential use in marketing. The practical part is represented by a content study that analyzes media and sponsorship partnerships between Crypto.com and brands in the field of professional sports. Individual fragments are analyzed primarily in connection with Morning Consult's research, which examined the relationship of sports fans with cryptocurrencies and blockchain. In the second part of the research, the advertising outputs of the 2022 Super Bowl cryptocurrency exchange competitors and their impact on the current competitive market position are described. The thesis concludes with suggestions and findings that arise from the stated research questions.
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Proposal of Automated System for Cryptocurrency Trading
Dufek, Ondřej ; Budík, Jan (referee) ; Luhan, Jan (advisor)
The thesis deals with the creation of an algorithmic cryptocurrency trading machine according to the indicators of technical analysis. Among the technical indicators used for the solution, Fear and greed index and RSI were selected, according to whose levels the algorithm buys and sells bitcoin to achieve better results than the accumulation strategy of DCA. The backtest results are compared with each other and the result shows that the final solution can be competitive.
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Secure and Efficient State Preservation in Ethereum-Based Smart Contract Platforms
Eršek, Martin ; Perešíni, Martin (referee) ; Homoliak, Ivan (advisor)
Táto práca prezentuje riešenie problémov s uchovaním stavu v rámci Etherea. Na základe analýzy vnútorného fungovania Etherea a prečítania relevantnej literarúry boli adresované relevantné problémy. Proof-of-concept riešenie vykazuje sľubné výsledky ako je 33% redukcia vo veľkosti dôkazov členstva, ako aj takmer 50% redukciu v priemernom čase vykonávania transakcií v porovnaní s aktuálnym prístupom. Navyše, navrhované riešenie umožňuje efektívne paralelné spracovanie transakcií s viac ako 97% šancou bezkonfliktného vykonania 8 náhodných transferov natívnej meny. Potenciálna nadväzujúca práca zahŕňa implementáciu klienta schopného paralelného spracovávania transakcií do produkčného riešenia, ktoré rozšíri aktuálne možnosti manažmentu stavu v Ethereu.
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Cryptocurrencies from an Income Tax Perspective for Individuals
Tkáčová, Natálie ; Hobza, Tomáš (referee) ; Kopřiva, Jan (advisor)
The bachelor thesis deals with defining the basic principles of cryptocurrencies and the taxation of income from them for individuals. The theoretical part focuses on the interpretation of basic technical terms. The analytical part analyses the current legislation and recommendations of Czech public institutions in reporting and taxation of cryptocurrencies, which is specifically elaborated in the design part. The main contribution of the thesis is the analysis of taxation recommendations for individual practical examples of taxation of cryptocurrency income.
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Information System for Automated Trading at Crypto-Currency Exchange
Klobáska, Miroslav ; Rychlý, Marek (referee) ; Bartík, Vladimír (advisor)
The aim of this bachelor thesis is to create an information system that will execute trades on a cryptocurrency exchange in real-time, with the goal of achieving financial profit. Specific algorithms designed to generate profit are not presented in the thesis. The thesis focuses on design and development of program models that are subset to presented general trading algorithm and on the integration of these models within the information system. The result is an information system that operates users’ trading algorithm instances of a configurable set of dual trading algorithms with complete asset management. This is a specific view of automated trading, not a complete product, but rather an infrastructure that offers an alternative to publicly available, and often limited, systems for users.
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Analysis of herd behavior across cryptocurrencies
Krouská, Kateřina ; Kukačka, Jiří (advisor) ; Fanta, Nicolas (referee)
This thesis studies herding behavior in the cryptocurrency market between 2017 and 2022. Results from the static model reveal significant imitative behavior in the up market and during the bull year 2017. In addition, this thesis ranks among the first papers that study the effect of the early stage of the war in Ukraine on the market-wide herding behavior. Furthermore, due to Bitcoin's dominant position among other coins, closer attention is devoted to studying its influence on the herding behavior in the market. However, herding seems to be present only during extreme Bitcoin movements. In response to these results, five dominant coins (Bitcoin, Ethereum, XRP, Litecoin and Dogecoin) are excluded from the sample and their influence on the rest of the market is studied. The evidence suggests strong herding behavior of the rest of the market around these five giants. Therefore, the return of smaller coins seems to be influenced by the performance of larger coins, rather by solely that of Bitcoin. JEL Classification G02, G15, G40, C22, C58 Keywords Cryptocurrencies, Herding behavior, Bitcoin, COVID-19 Title Analysis of herd behavior across cryptocurren- cies Author's e-mail 43789078@fsv.cuni.cz Supervisor's e-mail jiri.kukacka@fsv.cuni.cz
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What are substitutes for domestic money and what is their legal regime
Karpják, Jiří ; Kotáb, Petr (advisor) ; Vybíral, Roman (referee)
Domestic money substitutes and their legal regime Abstract Abstract Domestic money substitutes and their legal regime Abstract The thesis deals with the elementary legal aspects of the phenomenon of cash substitutes in the Czech legal system, especially in relation to the general prohibition of their issuance contained in Section 239 of the Criminal Code. In the introduction the thesis sets out to define the category of items falling under the concept of money substitutes and then to assess the extent to which the provisions constituting the legal regime of lawful money apply to these money substitutes. The thesis first defines the concepts of money, currency and the legal regime of lawful money, providing evidence in particular on the specifics impacting on the potential legal regime of money substitutes. After defining the basic concepts, the thesis analyses the current criminal law regulation of money substitutes. In this part, the author addresses selected problems described in the literature on the subject and discusses in detail the history of the current criminal law prohibition of money substitute, concluding that it is de lege lata an obsolete legal regulation which, without further action by the legislator, cannot be constitutionally applied within the framework of criminal law constrained by the...
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Heat recovery in crypto-currency mining
Ošmera, Tomáš ; Pech, Ondřej (referee) ; Klimeš, Lubomír (advisor)
The bachelor thesis deals with the use of residual waste heat from cryptocurrency mining. Due to the high inefficiency of the so-called ASIC mining equipment, almost all of the electrical energy is converted into heat. This paper deals with the possibilities of using and building equipment to dissipate this heat. The device constructed takes advantage of the dielectric properties of the oil from which the heat is removed to the heating system of the house. Using the constructed device it is possible to supply 800-900 W of thermal energy to the heating system of the house.
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Investment in Cryptocurrency
ŽIŽKA, Stanislav
The bachelor's thesis presents the basic pillars of cryptocurrencies, such as history and gradual development, what algorithms bitcoin uses and its functions, as well as introduces the main substance of this industry. Furthermore, this work presents the possibilities of using cryptocurrencies, like acquiring, selling, evaluating and taxing bitcoin, its conditions for taxation and possibility of safekeeping, using it as payment methods on the black market or financing other criminal activities. This part also includes an analysis of the possibilities and conditions of buying and selling selected cryptocurrency. The work also deals with calculating the returns and annual yield of investing in cryptocurrencies for a duration of eight years, and includes a survey of people's awareness of this issue. The conclusion of this thesis employs a multicriteria decision-making process to select an appropriate exchange and cryptocurrency for investment.
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Examining the Interaction between the Cryptocurrency Market Development and Activity on Leading Social Networks
Doškář, Jakub ; Fanta, Nicolas (advisor) ; Baruník, Jozef (referee)
In this thesis, analyses are conducted to determine whether various measurements of social media activity, including the sentiment value of posts, can be drivers or even predictors of a change in a selected metrices of cryptocurrencies. The analyses are performed on data collected in one-hour and fifteen-minute time intervals from the February of 2021 until the November 2022. The results of the analysis show that variability of the closing price of Bitcoin can be to some extent explained by sentiment derivatives only. Furthermore, it was proven that sentiment derived from social media is significant when used as a predictor of a direction of a price change, under specific circumstances. These results oppose the previous studies, where sentiment was not recognized significant. Moreover, it was determined that considering one- hour intervals returns marginally better outcomes than in the case of shorter time intervals. The thesis outlines the challenges researchers can face when using this technique in their work. Keywords Cryptocurrencies, Bitcoin, Social sentiment, Sentiment analysis, Twitter, Social media, Cryptocurrency exchange Title Examining the Interaction between the Cryptocurrency Market Development and Activity on Leading Social Networks
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