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Competitive Intelligence in small and medium enterprises
Novák, Miroslav ; Molnár, Zdeněk (advisor) ; Střelka, Jindřich (referee)
This thesis concentrates on Competitive Intelligence which is not well known in the Czech region. On the other hand, it has been a rapidly increasing discipline. The main aim of this thesis is to suggest how to use the methods of Competitive Intelligence in small and medium-sized companies. The theoretical part summarises the terminology of Competitive Intelligence. At first the strategic management is being defined, as it is the basis of practical usage of the Competitive Intelligence methods in companies. The definition of small and medium-sized companies in the Czech business environment is also included in the theoretical part, because the importance of this kind of enterprise constantly grows even in the conditions of the global economics. This part of the thesis is a background research resulting from the available range of the specialized literature and other related sources. The empirical part of the thesis works in detail with the problem of Competitive Intelligence in three retail companies which focus on different business segments. The main aim is to suggest an appropriate solution in the area of monitoring the relevant information resources and other processes of the intelligence cycle. The target company is the one whose information collection and distribution was -- according to the analysis -- considered insufficient. The methods of the analysis include for example Michael Porter's Five Forces Model, SWOT analysis and the analysis of the existing processes of collecting and sharing information in the examined companies. The contribution of this thesis is that it explains the available IT tools and applications which provide systematic monitoring of relevant information sources or collect and distribute information with practical functions responding to demands and needs of MSP. The suggested solution also defines the qualified person responsible for realization of CI processes and it describes the specific activities that the qualified person should perform. The thesis should simplify the process of finding the most appropriate methods in the area of Competitive Intelligence, used in medium-sized and primarily small companies.
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Analysis of the position of the company DEVOTO on the Czech market
Reicheltová, Kateřina ; Heřman, Jan (advisor) ; Zeman, Karel (referee)
The following Bachelor thesis aims to assess the status of the company DEVOTO in relation to its competition. DEVOTO is a small Czech company engaged in manufacturing children's furniture and custom furniture pieces. This thesis should serve mainly to the owners of DEVOTO as "food for thought" about the current situation, or as a basis for selecting the appropriate business strategy to pursue. The theoretical section of the paper focuses upon the issues faced by small and medium enterprises in the Czech Republic, mentioning institutions providing support and concentrating on strategic management. From a practical viewpoint, the Czech furniture industry of recent years is described with a focus on DEVOTO from establishment. These inferences are supported by SWOT analysis and the Porter's five forces model of DEVOTO.
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Analysis of Green ICT concept for small and medium business
Jirák, Jaroslav ; Basl, Josef (advisor) ; Gála, Libor (referee)
This thesis deals with the issue of sustainable development and its relation to information and communicaton technologies in the business background. The whole concept is called Green ICT. The main aim of the thesis is to provide an insight into the legislative and contentual aspects of Green ICT and its relation to business informatics, suggesting several practices for use in small business. The first part defines all important legislative aspects and summarizes the view of Green ICT according to several authors and describes and compares the certificates of physical ICT. Next part is aimed to business environment and deals with the most frequently occuring barriers and motivation factors. The small and medium business is specified and the requirements of managing and monitoring the impact on the envirnoment is analyzed. Next part of the thesis analyzes defined areas of potential implementation of Green ICT and creates relevant practices to improve the power consumption and the impact on the environment, on the basis of available case studies and research findings For every practice, its potential technical solution, effects and risks are considered. These practices are then analyzed and appraised in terms of MMDIS methodics. The added value of the thesis is comprehensive description and analysis of individual practices of Green ICT from different points of view and analysis and comparison of available certifications of ICT devices.
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Business Intelligence market analysis
Hlava, Ondřej ; Matuštík, Ondřej (advisor) ; Nebřenský, Aleš (referee)
The aim of this thesis is to find a suitable Business Intelligence solution for small and medium enterprises, based on market analysis of these solutions. The work is divided into theoretical and practical part. The first part focuses on the definition of Business Intelligence, its historical development, explaining the basic principles and main components of Business Intelligence. The second part is devoted to present the main players, both in the field of paid solutions, and in the field of open source solutions, as well as the definition of criteria for selecting the appropriate BI solutions for small and medium enterprises and comparison of selected products based on critical analysis. The conclusion summarizes the findings of work and selects the appropriate BI solution for small and medium enterprises.
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Methodology of development and deployment of Business Intelligence solutions in Small and Medium Sized Enterprises
Rydzi, Daniel ; Jandoš, Jaroslav (advisor) ; Vlček, Radim (referee) ; Slánský, David (referee)
Dissertation thesis deals with development and implementation of Business Intelligence (BI) solutions for Small and Medium Sized Enterprises (SME) in the Czech Republic. This thesis represents climax of author's up to now effort that has been put into completing a methodological model for development of this kind of applications for SMEs using self-owned skills and minimum of external resources and costs. This thesis can be divided into five major parts. First part that describes used technologies is divided into two chapters. First chapter describes contemporary state of Business Intelligence concept and it also contains original taxonomy of Business Intelligence solutions. Second chapter describes two Knowledge Discovery in Databases (KDD) techniques that were used for building those BI solutions that are introduced in case studies. Second part describes the area of Czech SMEs, which is an environment where the thesis was written and which it is meant to contribute to. This environment is represented by one chapter that defines the differences of SMEs against large corporations. Furthermore, there are author's reasons why he is personally focusing on this area explained. Third major part introduces the results of survey that was conducted among Czech SMEs with support of Department of Information Technologies of Faculty of Informatics and Statistics of University of Economics in Prague. This survey had three objectives. First one was to map the readiness of Czech SMEs for BI solutions development and deployment. Second was to determine major problems and consequent decisions of Czech SMEs that could be supported by BI solutions and the third objective was to determine top factors preventing SMEs from developing and deploying BI solutions. Fourth part of the thesis is also the core one. In two chapters there is the original Methodology for development and deployment of BI solutions by SMEs described as well as other methodologies that were studied. Original methodology is partly based on famous CRISP-DM methodology. Finally, last part describes particular company that has become a testing ground for author's theories and that supports his research. In further chapters it introduces case-studies of development and deployment of those BI solutions in this company, that were build using contemporary BI and KDD techniques with respect to original methodology. In that sense, these case-studies verified theoretical methodology in real use.
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Analysis of the possibility of using subventions and grants in the select company
VADLEJCHOVÁ, Lenka
The main object of this thesis is analysis of possibility of using financial resources for the select company. The theoretical part is focused on the concept small and middle-sized company a described support in the level of the European Union. In practical part is performed analysis the select company,elaboration of support programs of small and middle-sized company, is chosen appropriate program and the project is designed in the end.
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The possibilities of EU grants and subsidies for small and middle companies in South Bohemian region.
CÍLKOVÁ, Dita
The main theme of bachelor´s work ist analyse of grant possibilities for small and middle enterprises. The part of work is comparison of existing drawing resources from Programm Development of country and Operating programm Business and innovation. From results follow, that activities and subsequent drawing grants is different in various districts. The south bohemia region ist for example more succesfull in drawing grants through Programm Development of country, on the opposite side, the drawing from Programm Bussiness and innovation ist relatively low in the comparison with other districts. The results of work can be used as a interesting and practical view on existing drawing of grants by south enterprises.
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The procedure of project preparation and realization within structure fund EU
FOUŇOVÁ, Michaela
The main aim of this dissertation is to provide a practical guide for entrepreneurs in the field of structure funds EU, describing of necessary information, which are important in area of project preparation, administration, realization and finalization. This guide should contribute to easier orientation of applicants in the structure funds area, improve quality of submitted projects and in consequence increase amount of drawing from structure funds EU in the Czech Republic.
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