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Revitalization Program of Floral Garden in Kromeriz
Dvořáková, Vendula ; Dvořák, Tomáš (referee) ; Mikulášek, David (advisor)
Floral Gardens Kromeriz – a landmark of transnational importance. It is an example which has influenced architectural development in Europe. This Libosad, which has evolved since the 17th century, was used for art loving guests’ delectation. At the present time this world full of antique gods’ sculptures, figures from history or myths; this world formed by espalier walls and blooming flower beds being it all underlined with the work of plasterers, sculptors and fresco painters; this Libosad world is not able to offer to a present person what she/he expects. Since the reason why people visit these gardens has partly changed. The majority of people come to see the landmark, which in 1998 got registered in the UNESCO World Cultural Heritage list, in the first place and they come to learn something about it. Once on this tourist occasion, they also have a rest and spend pleasant times in the gardens. As a result of that there comes a new space for gaining information and relaxation in one into being.
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Revitalization Program of Floral Garden in Kromeriz
Šímová, Jana ; Mazalová, Alena (referee) ; Sochor, Jan (advisor)
Revitalization of glacis of the Flower garden follows the aims to approach the Flower garden to people. Place inforamce the history of Flower garden and also about the current situation. It also complements the features that do not work in the garden or completely absent. The aim is to create an attractive search space for relaxation, entertainment and education.
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Dining Outdoors
Trčková, Jitka ; Buganská, Tamara (referee) ; Zdařil, Zdeněk (advisor)
Feasting which contains plates, cups, cutlery, quilt and canvas bags as a cover. Bags are made for cyclists, pedestrians and easily used for more demanding users with car. Set is designed for 4 people. QUILT, shape is proceed from square, place for feasting is moved from center of quilt to the longest side on edge. Users are closer together and still can see each other in conversation. Place for feasting is highlighted with colored rubber segments which also help balance surface. PLATES are made from two parts - dinner plate and soup plate. Inside the soup plate is space for cutlery storage. CUTLERY is consisted of desert spoon, fokr and knife. All these three parts have a groove which is enabling fix cutlery together. CUPS, shape is proceed from accidence of hole project. There is a small point on the outside which helps to use the cup out of the quilt without capsizing of drink. This point is designed for sticking in the ground. BAGS have classic oblong cut, they are designed for easy use for cyclists (2 pieces). It is consisted also strap for pedestrian. There are two smaller pockets for set of plates and set of cups inside one of the bag.
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Entertainment costs from the corporate income tax point of view
Veselá, Lucie ; Marková, Hana (advisor) ; Vybíral, Roman (referee)
The aim of this thesis is to evaluate the current legislation concerning the entertainment costs which are treated as tax non-deductible expenses in the Czech Republic. Further, this thesis compares these costs with promotion and sponsorship costs which are frequently interchanged in practice. After evaluation of the existing legislation in this area, I focus on the question whether these expenses should be treated as non-deductible expenses from the tax point of view while I base my opinion on the current state of Czech legislation, literature, case law and law of Germany and the United Kingdom.
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Potential of animation agency Wintour s.r.l. in the czech market
Čmelíková, Pavla ; Vávra, Oldřich (advisor) ; Zamazalová, Marcela (referee)
Topic of this bachelor thesis is Potential of animation agency in the czech market. Wintour s.r.l. is an italian company specialized in providing animation services in turist section. Goal of this thesis is to search out if there exists a possibility to enter in the czech market according to the already existing level of animation in Czech Republic. The teoretical part is focused on deeper explanation of function of animation in toursim and description of company Wintour s.r.l. including its marketing mix.
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Advertisement through the scope of Czech tax law
Králová, Štěpánka ; Marková, Hana (advisor) ; Boháček, Martin (referee)
Various tax impacts of advertising are analysed in the thesis. Advertising is perceived as an instrument serving the purposes of searching customers and supporting sales, and it may subsist in many particular forms. The tax deductibility of adverisement costs for the determination of income tax base are analysed, and consequently the tax implications of various advertising forms are introduced from both of the income tax and VAT view. From the tax point of view, the differentiation between the advertising and entertainment is important. Cost-free provision of promotional items forms a special exception. Furthermore, the gifts are diversified from the sponzoring and also the tax impact on the side of the recipient is mentioned. A special attention is paid to tax impacts of advertising through the means of promotional samples and tasting, price reductions and fidelity schemes. Also the legislation limitation of the marketing competitions are analysed. The respective theme is also influenced by the EU-harmonisation of advertising and tax areas, from which the possible progress in this field may be deducted.
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Realization of animation programs in tourism
Kim, Zhanna ; Petrů, Zdenka (advisor) ; Straková, Ivana (referee)
This thesis is devoted to animation programs in tourism. It describes various types of animation activities within hotel entertainment programs and the process of their realization (sport activities, culture and fun activities, activities for children and teenagers etc). The thesis contains theoretical description of animation programs and reveals some problematic areas in practice of hotel animation.
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Marketingová strategie mobilních operátorů v oblasti infotainmentu a entertainmentu
Urbánek, Tomáš ; Halík, Jaroslav (advisor) ; Mázl, Michal (referee)
Práce se zaměřuje na specifický obor mobilní komunikace ? infotainment&entertainment (též contentové služby), který představuje informačně zábavné služby v mobilním telefonu ? a na marketingovou strategii, kterou mobilní operátor aplikuje v rámci těchto služeb. Strategie je analyzována z hlediska modelu 4P. ?Product? představuje detailní zmapování služeb, ?Price? nejen celu ale i spotřební rozhodování na trhu contentových služeb, ?Promotion? nejdůležitější nástroje komunikačního mixu, ?Place? souhrn činností, které vedou k tomu, že je konečnému zákazníkovi poskytnuto perfektní plnění. Důraz je kladen také na aplikaci efektivních postupů při organizaci činností a moderních technologií využívaných pro mobilní služby.
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STUDIE ROZVOJE BROADBANDU V ČESKÉ REPUBLICE
Mohr, Tomáš ; Novotný, Ota (advisor) ; Mastník, Miloš (referee) ; Nováček, Jan (referee)
Diplomová práce se zabývá problematikou rozvoje širokopásmového připojení (broadbandu) k Internetu v České republice. Snaží se odpovědět na otázky nízké penetrace domácností Internetem u nás a překážek jejího rozvoje. Práce ve své úvodní části obsahuje analýzu v Česku nejrozšířenějších dostupných možností připojení k Internetu a jednotlivých nabízených služeb včetně formulace nutných podmínek na trhu pro rozvoj broadbandu v ČR. Na tuto analýzu navazuje kapitola trendů v oblasti broadbandu, tedy pohled na plány významných subjektů v Česku i ve světě, na současnou do jisté míry latentní poptávku po službách využívajících broadband infrastrukturu a projektované zákaznické potřeby. Z této analýzy vyplývají důležité závěry, které jsou následně využity pro formulaci doporučení v podobě klíčových faktorů úspěchu firem působících na broadband trhu. Další text práce se rovněž zabývá současným stavem GTS Novera a dívá se i na její veřejně dostupné plány dalšího rozvoje. Načerpané teoretické znalosti jsou následně použity ke zpracování samotného přínosu práce, jímž je case studie zasíťování modelového pražského sídliště broadband infrastrukturou a navržení reálného technicko-ekonomicko-obchodního modelu pro společnost GTS Novera k realizaci byznys plánu v těchto konkrétních podmínkách. Následně jsou tyto výsledky zasazeny do rámce studie návratnosti investice s návrhem nových služeb pro další rozvoj společnosti GTS Novera.
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