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Using social media in practice at business communication s.r.o.
Švojgrová, Anna ; Lhotáková, Markéta (advisor) ; Michl, Jakub (referee)
This thesis is an analysis of the internal and extrenal communication of a small IT company business communication s.r.o. with emphasis on social media. The theoretical part of this paper deals with the use of social networks by individuals and companies in the Czech Republic and abroad. The practical part introduces the reader into the company business communication and its business practise, analyses its current internal and external communication, especially via social networks, and identifies the problems the company is facing in this area. The result of this thesis is a proposition of changes designed to lead to a better use of social media by this company.
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Firemní komunikace v česko-německém prostředí
Strejčková, Eliška
The aim of this Bachelor thesis is a detection of communication barriers between German corporation ISOWA, GmbH and Czech corporation ISOBAST, s. r. o and to suggest improvements in mutual communication with respect to intercultural differences. The thesis consists of two parts, theoretical and practical.Part of practical thesis are interviews with Czech and German interlocutors, as a basis for creation of recommendations and specific proposals.
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Solution of internal communication and cooperation with IT support
Růt, Václav ; Kunstová, Renáta (advisor) ; Fortinová, Jana (referee)
The thesis focuses on internal communication and cooperation within a small company. The theoretical knowledge is applied on the company Firma 2.0. The current status is analyzed and thanks to questionnaire survey the main flaws of the present solution of internal communication and cooperation are identified. Currently, Firma 2.0 uses few decentralized applications that are becoming insufficient due to the trend of enlarging size of the company. That is why a new centralized solution is offered, which will be developed tailor-made for the company. The base of documentation is enclosed and reflects the requirements of the company. Application is module-made and is possible to use in small and middle-sized companies. This is the reason why it will enlarge the present portfolio of already offered application of Firma 2.0.
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Corporate questions - education of employees in comparison with the theory and experience.
AMBROŽOVÁ, Viola
This bachelor thesis is concerned with company education. It describes most common types of nonformal education as soft skills, coaching and supervision in theoretical part. Further there is space dealing with company communication and procedures setting of company education. In additional part is described a real international company, where was taken a research focused on employee satisfaction, company communication and effectiveness of whole training program.
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The rebranding process of the non-profit organization
Kunert, Pavel ; Střížová, Vlasta (advisor) ; Lara, Zita (referee)
The thesis is looking into the rebranding process of the non-profit organization. The work describes the project according to its particular stages, which are common in the commercial world and the examples given are showing the differences when developing similar project in the non-profit organization People Management Forum. The author is using his work experience as a marketing specialist, who handles the company's communication, maintains corporate identity, mini-project of creating presentations on the web and the analysis and the draft of the new structural diabase fulfilling the need fot objektive informations of transformation part sof newly propřed organizational structure. The main aim is to show the importance of setting partial goals in order to fulfill the vision that the company outlined before the whole process. First, the author explains the relationship of the non-profit organization with its key stakeholders in the micro and macro environment. Lately he explains how this relationship influences the company's communication and public relations. In the fourth chapter, he describes rebranding as a process and clarifies the importance and key factors of its particular stages. In the fifth and sixth chapter, the author outlines the relationship of the organization People Management Forum and its daughter company HR Forum, s.r.o., which is crucial for the practical part of the work. He shows the main activities of People Management Forum and the way how the organization presents them among its target groups. The chapter seven is finally the principal part of the work and the practical demonstration of the rebranding project. According to the theory mentioned in the beginning, he is explaining the key success factors of this kind of project and making recommendations to the stages, which he demonstrates with practical examples how it was applied in the organization People Management Forum. In the eight chapter, the author gives a detailed description of his mini-project of the draft and the implementation of the new website and structural database, including the way how were metrics for the success measurement set and were they evaluated. He recommends how the strategy could be more effective and how the project will adapt to the new trend in that particular area.
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Communication and ICT tools as a mean of competitiveness (in a small business)
Meštellér, Tomáš ; Střížová, Vlasta (advisor) ; Zaal, Petr (referee)
The aim of this work is a practical confirmation of a hypothesis that IT and ICT tools are a source of competitive advantages and increase the competitiveness of small businesses. After establishing the theoretical framework for my thesis, I focus on a definition and suppliers of ICT tools in the Czech market. In the practical part of the work I underwent a detailed research and analysis of five major and frequent communication situations in the surveillance organisation. This research was made before the implementation of ICT tools and then after their subsequent integration into the organisation. Outputs of my observations are further subjected to a comparison with respect to competitiveness, efficiency and cost. The obtained results support the initial argument of positive impact of ICT tools even if used in small businesses.
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Design and Implementation of New Process for Call Center for Concrete Organization
Kyselová, Petra ; Střížová, Vlasta (advisor) ; Říhová, Zora (referee)
This paper deals with the definition of Corporate Communication and the specifics of telephonic communication with the customer, and further definition of the Process and Process Management focused on process analysis ,which is part of the practical part. Extensive section is devoted to practical study. The benefit of this paper is a comprehensive view at the business model of BEZREKLAMKY s.r.o. The paper deals with analyzing the present state of business model, under which are determined possibilities to increase the efficiency of the process. The last part is devoted to assess the advisability of establishing cooperation at a distance by phone. This process is designed with all the formalities so that it can be directly imlplemented into the current model.
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Internal Communication in the Chosen Company
Koutníková, Lucie ; Turnerová, Lenka (advisor) ; Drozen, František (referee)
The aim of this thesis is to analyse internal communication in the company DCom spol. s r.o. In the first part there is the descritpion of the DCom company. The second part is theorethical base - there is a characterization of communication, internal communication, its aims, channels and the consequences of internal communication errors. In the last part there is described the analysis of the internal communication in the DCom company and its results.
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Factors of verbal communication focused on economic sphere
KLOUDOVÁ, Jana
My thesis Factors of the verbal communication aimed at the economic sphere deals with the current topic from the field of communication in the economic sphere. Verbal communication is one of the basic tools of economy and business companies power applying. The thesis implies four main chapters. The first chapter describes the theoretical starting points of the work and defines the primary terms related to the topic verbal communication. The second chapter is attended to the specifics of the company communication, the communication target in the economical sphere, the purpose of the communication events in the economical sphere and to the strategy of the company communication. The third chapter is focused on the communication within the AHOLD Czech Republic Inc. company and the SPAR Czech business company LLC. The primary characteristics of these companies and the types of recorded texts are mentioned here. The fourth chapter is devoted to the comprehensive description of the distance communication according to the principles of the verbal communication theory. The aim of my work is the effort to the language capturing and understanding in relation to the practical activity in the business branch of the companies. The thesis tries to analyse specific communication events and to describe and specify the company distance communication according to the principles of the verbal communication theory. The specifics of the Czech business verbal communication are set down in the final part of this work.
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Corporate communications and PR on the Internet
Kunert, Pavel ; Střížová, Vlasta (advisor) ; Pavlík, Petr (referee)
This paper deals with three basic problems, which also examines and analyzes. It is based on comparison of three company's efforts to effective public relations. Author derives benefit from his work experience from three different projects in the position of the person responsible for public relations and marketing. The Paper as a result compares options and strategies of making effective public relations in three different large companies. In addition, comparative studies of these three projects, which monitor the strategies of different companies and also the use of the Internet and other technologies for greater efficiency resulting effort, the paper will focus on analyzing the close relationship between marketing and public relations. Contribution of this paper is a new view on internet PR, in the light of term its relationship to an informative system used by organization, especially the part of Customer Relationship Management for managing relations with the public. By comparing the different strategies will also help to detect mistakes in the implementation of public relations as well as selecting appropriate means of internet PR. The third and fourth chapter describes the integration of public relations in the modern internet community and communication, and also in the marketing mix of organizations and companies. In next chapters, theoretical knowledge has passed to practical examples of Digital Sun music festival and music Club Na Rampě. The widest use of information technologies and IT/IS organizations will be seen on the example of accessing PR and marketing into the company Mironet, Ltd.
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