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Proposal of a New Product Launching
Kovářová, Veronika ; Ing.Marianna Ďurašková (referee) ; Šimberová, Iveta (advisor)
The subject of this bachelor´s study called "Proposal introduction a new article market on home product" is an analysis of releasing a new product line "Unišek +". Le Cheque Déjeuner Group, s. r. o. is releasing this product to a Czech market. The first part compiles theoretical solutions for a market plan creation. That means specific methods used for creating a situational analysis and detailed analysis of fundamental parts of the market mix – called 4P ( product, price, place, promotion) - for the right selection of a marketing strategy when implementing a new product line. The second part is more practical and it characterises a company mentioned above, and also suggested working hypothesis.
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Model of e-commerce with customer support
Kašpar, Michael ; Ing.Jan Luhan (referee) ; Němcová, Zuzana (advisor)
The thesis deals with the theme of e-business with customers support. It proposes a philosophy of CRM and with this the associated problem of customers. CRM alias customer relationship management is examined here and with this also CRM systems, which are in most cases, very important for the actual operation of this philosophy. It will also analyze company marketing and make possible suggestions for improvement.
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Proposal of company´s E-marketing
Junga, Filip ; Pieczková, Beata (referee) ; Dvořák, Jiří (advisor)
This bechelor’s thesis is engaged in E-marketing concept for company Alicja Adamusová Rzymanová, advokát. The aim is to describe problematics of E-marketing, analyse problems, valorize actual condition of copany and propose solution to promote copany on the internet.
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Database Design for Support of Marketing Processes
Vaník, Jiří ; BA, Petr Mazánek, (referee) ; Kříž, Jiří (advisor)
This bachelor thesis deals with problems of marketing systems of individual person and the company which are connected with using IT in these systems. It contains a suggestion for a database with advertising contracts and their fulfillment which should lead to elimination of these problems. This is how the bachelor thesis should contribute to effectiveness of marketing processes in companies.
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Model of e-commerce
Zavrtálková, Hana ; Trčka, Jiří (referee) ; Dvořák, Jiří (advisor)
In this work I made up a model of an electronic shop for the firm Vinařství Štěpán Maňák. I mean future possible competiton wiles and other barriers over implementation of the e-shop. Further I take to parts all needed steps that re important to think out and do ahead himself programmed business. The firm then herself decide, whether only pre-set e-commece on current pages or choose the other variant, that I prefer. That is to contact me recommended company, that will like cooperate with the firm and creates her wholy new and more attractive pages.
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CRM implementation in a company
Špringl, Petr ; Kaňovská, Lucie (referee) ; Chalupský, Vladimír (advisor)
This thesis deals with analysis and proposal of improvements in area of customer relationship management in a company. There is a theory about customer relationship management and about CRM systems including its implementing. Most of the thesis deals with analysis current state of CRM in a concrete company. There are presented its main drawbacks and proposals heading for improvements.
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