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Event Management: Communication Strategies and Planning
Slavíková, Blanka ; Haupt, Jaromír (referee) ; Mihai, Hana (advisor)
Tato bakalářská práce se zabývá termíny Event management, Komunikační strategie a Plánovaní. Práce je rozdělena do čtyřech části. První část definuje pojmy event a management samostatně a následně i samotný termín. Druhá část se zaměřuje na pojem Planování, jeho princip a celkový postup. Třetí kapitola se zabývá Komunikačními strategiemi, business emaily a dopisy a taktéž efektivním jazykem reklamy. Poslední část je praktická a je zaměřena na to jak principy Plánovaní fungují v praxi a jako ukázka je použita teambuildingová událost.
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Proposal recovery tools ECCAIRS 5 Taxonomy Design Tools
Mašková, Šárka ; Šplíchal, Miroslav (referee) ; Chlebek, Jiří (advisor)
The diploma thesis focuses on describing the potential modifications of the ECCAIRS system, using the Taxonomy Design Tools toolkit, and creating a proposal to use the toolkit to simplify the user experience of the ECCAIRS system on a national level. The theoretical part includes a description of the legislation related to the aviation accidents and incidents reporting, covered by the Regulation (EU) No 376/2014, followed by the procedure of aviation occurrence reporting in the Czech Republic and the description of the ECCAIRS system, its tools, features and modification options. The practical part of the thesis contains the proposal of using the specified toolkit to optimize the ECCAIRS system usage efficiency, including a detailed description of the steps taken to achieve that goal.
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Evaluation of selected Event
ZÍMOVÁ, Ivana
The thesis deals with the evaluation of the Summer Baroque Festival. The aim is to compare 2 of the 8 festival places, namely Plasy and Tachov, which were selected on the basis of a similar schedule and are compared from the point of view of the structure of the participants, marketing communication, motives for participation, the most interesting part of the festival and the reason for selecting the sites. It also determines the impact of the festival on these places, which is measured in terms of satisfaction and financial aspects. In the context of the issue, the literature was first studied, which dealt with basic concepts such as namely tourism, cultural tourism, events, and event marketing. In the end, the theory dealt with marketing communication. Research within the practical part is divided into two phases: written questioning of festival visitors and online survey of the general public. Based on the results suggestions and recommendations for the organizers are done to make effective use of promotional resources in the coming years and to make the festival attractive to other segments with regard to the current one.
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Configuration and Reservation System for Concert Halls
Sikora, Vít ; Burget, Radek (referee) ; Zendulka, Jaroslav (advisor)
This paper describes the implementation of a web application that enables configuring events in concert halls and defining sections and seats in those halls. Furthermore, application can run in a mode for end users that enables placing reservations in previously defined halls. Certain emphasis is placed on customizability so that it would be easy to integrate this application into an existing system. Implementation is divided into server part (REST API) realized using PHP 7 with Restler framework and to client part built as a single page application using modern Javascript (ECMAScript 2016) with React framework and transpiled to common Javascript and HTML using Webpack and Babel.
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Émile Benveniste and the role of sens
Krásová, Eva ; Bílek, Petr (advisor) ; Pešek, Ondřej Matthew (referee) ; Fulka, Josef (referee)
Eva Krásová: Émile Benveniste and the role of sens My thesis "Émile Benveniste and the role of sens" is a monographic study of the life work of Émile Benveniste (1902-1977) through the role that the concept of meaning (sens) takes in his thought. I adopt the methodology defined by K. Kœrner as "historiography of language sciences", and thus my perspective on Benveniste's work is mainly chronological and developmental. First part of the thesis concentrates on theoretical foundations of Benveniste's thought in the school of Paris (A. Meillet and M. Bréal), Prague (R. Jakobson and V. Skalička) and Copenhagen (texts around 1939). I point out the concept of language system in diachrony in A. Meillet's thinking and in Prague school and present a hypothesis about the role of Émile Bneveniste in their contact during the International congresses of linguists. This results into a description of the perspective of meaning as it was presented in Benveniste's 1962 lecture "Levels of linguistic analysis". Second part deals with Benveniste's concept linguistics of discours. First chapter explains the main concepts of Benveniste's theory of language: semiotics and semantics or the semiotical and the semantical (le/la sémiotique, sémantique), enunciation (énonciation), appropriation (appropriation) and the theory...
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The charakteristic types of cases and incidents in Czech Republic
Šedivý, Jakub ; Fiala, Miloš (advisor) ; Vilášek, Josef (referee)
Title: Characteristics of types of cases and incidents in the Czech Republic. Objectives: The aim is to characterize the types of cases and incidents and add to them the specific cases of the Czech Republic. Metods: Exploration, analysis and analysis of the obtained information related to the issue of the cases and incidents in the Czech Republic. Results: A complete overview of the cases and incidents that may arise or have alredy arisen in the Czech Republic. Key words: Incident, system, danger, firefighter, rescue.
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Musical ethnography of the creative collective SDBS
Poskočilová, Lucie ; Zdrálek, Vít (advisor) ; Kratochvíl, Matěj (referee)
This work presents the musical ethnographic research of the activities of the independent Prague-based community sdbs, which focuses on the organization of concerts and music festivals. The sdbs creative collective (that is the whole title of the group) appears at the "alternative" culture scene in the year 2010. Since then, the collective organised many concerts and music festivals, but it especially focuses on the organisation of two of them: Ruins of Intolerance and Psy-High. The sdbs collective is an intellectual group which strongly conceptualizes and theorizes its activities, a tendency that shows most prominently in the case of the two above mentioned festivals, a fact that informs my decision to focus my analysis on them During my research, I especially emphasise on the collective's activities in the field of music production. Through it, I try to understand the specific musical elements that I define as typical for this sphere of music. My endeavor is to describe specific musical activities through observation and insider experience and (based on interviews with the persons involved) to understand and interpret the mental concepts in the background of the activity being described. I use the anthropological model of Allan P. Merriam as a framework for my research, keeping track of three...
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Marcus Aurelius and The Meditations
Wolf, Edita ; Thein, Karel (advisor) ; Mikeš, Vladimír (referee)
The classification of the Meditations of Marcus Aurelius as a spiritual exercise by Pierre Hadot has been widely accepted and exerts a strong influence on any interpretation of the text. However, such genre categorization is by itself an interpretative choice excluding other possible readings. The present thesis offers a new reading of the Meditations based on Gilles Deleuze's interpretation of stoicism and on his philosophy of event. This reading avoids any genre classification and focuses instead on the text itself by analyzing the changes of linguistic person. The Deleuzian interpretation of linguistic person and his concept of event allow for explanation of this particular feature of the Meditations and thus for addressing the problem of person and individual in stoic philosophy. Furthermore, the Deleuzian framework makes it possible to explore significant, but up to now marginalized themes recurring in the text that are directly linked to the problem of individuation - non-tragic theatre and death.
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The education of children in the area of fire protection and protection of the population
Pavlíková, Vendula ; Fiala, Miloš (advisor) ; Vilášek, Josef (referee)
Title: Education of children in the area of fire protection and civil protection. Objectives: The first aim of this thesis is to describe and analyze the methodology, which is designed to teach preventive educational activities in the field of fire protection and the protection of the population in the Czech Republic. The second objective of this thesis is to apply to students selected primary schools lecture program Hasík com and achieve mutual cooperation between trained instructors, elementary school students and teachers. The third objective of the thesis proposes small changes in individual subjects teaching lecture program Hasík cz. Methods: The investigation was focused on selected primary schools. Using lectures and model situations, it was examined whether students are able to prevent incidents and whether they can do the basic principles of behavior during the incident. We compared the differences in education, primary education and second stage of basic education. Furthermore, we compared what is the interest for selected primary schools to teach preventive educational activities in the field of fire protection and the protection of the population in 2010 and 2011. Results: Based disassembled methodology, which was designed to teach preventive educational activities in the field of fire...
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Directional creation by Frank Castorf
Pavlíčková, Aneta ; Augustová, Zuzana (advisor) ; Pšenička, Martin (referee)
(in English): This bachelor thesis is dealing with the work of German director and intendant of Volksbühne am Rosa-Luxemburg-Platz theatre in Berlin, Frank Castorf (born 1951). The thesis is focusing on the characteristic features of Castorf's directing method and on the subject of politics in his current plays in Volksbühne theatre. In the thesis there are two plays being analysed: Kean ou Désordre et Génie. Comédie en cinq actes par Alexandre Dumas et "Die Hamletmaschine" par Heiner Müller (premiere: 6. 11. 2008) a Das Duell (premiere: 27. 3. 2013). Castorf's work is being investigated in terms of postdramatical theatre and performance aesthetics. The firts part of the thesis is focusing on Castorf's method of adapting and rearranging dramatical and literary texts. The second part deals with the director's concept of actor's physical being on stage. The last chapter looks into Castrof's work with video projections and live streaming in his plays and deals with the matter of distinguishing the real body presence of an actor on stage and his reflection in the electronic projections. Castrof's work concept is mainly being analysed from the point of the viewer's perception. The bachelor thesis shows that political dimension of Castorf's work doesn't depend only on textual expression but also on the...
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