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Comparison of czech television processing and presentation of the Summer Olympic Games 2008 and 2016
Otava, Marek ; Halada, Jan (advisor) ; Trunečka, Ondřej (referee)
My diploma thesis is occupied with television processing and presentation of Olympic Games. Especially, I decided to analyse the summer Olympic Games in Beijing 2008 and Rio de Janeiro 2016. Both of these Olympic Games brought the new way of television broadcasting. Thanks to the exclusive ownership of broadcasting rights and technological advances, Czech Television has decided to broadcast on both television programs on a continuous basis 48 hours a day. The first part of my diploma thesis is occupied with the history of the Olympic Games, including their ancient civilization. From ancient history we move to the nineteenth century, when Pierre Coubertin came up with the idea to refresh the Olympic idea. After the introduction of Olympic history we will also focus on the relationship between media and sports and we also introduce the roots of Czech television broadcasting. In the analytical part of my diploma thesis we will describe the ways of Czech television processing during the summer Olympic Games in Beijing and Rio de Janeiro. This description will be supported by surveys with data of television ratings and differences between researched Olympic Games. This thesis will show how television broadcasting is developing in the Czech Republic, especially during the Olympic Games, which is one of...
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Digital television transition in the United states
Boch, Vítězslav ; Štoll, Martin (advisor) ; Křemen, Pavel (referee)
This thesis describes digital television transition in the United States. Its goal is to introduce the way how digital television broadcasting in the United States was formed and analog broadcasting was switched off, and how these changes affected American television market and usage of broadcasting spectrum. In the first part I explain a context in which American television market has been formed and has developed until the beginning of 1990s, when the debate about digital television broadcasting commenced. Reason for a development of the new television norm was a desire to broadcast in high definition. Establishment of ATSC norm is explained in 4th chapter. Following chapter describes how digital television coverage grew and what the expenses were for viewers. The thesis then describes spectrum auctions and changes in the television market which digital television transition brought. When the transition ended need for a new debate about television emerged because current norm is becoming obsolete and did not allow broadcasting in ultra high definition. This lead to the development of ATSC 3.0 norm which allows broadcasting more programs in terrestrial television broadcasting and allows expanding terrestrial broadcasting to other mobile devices.
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Possible application of e-Sports on Czech television
Juna, Petr ; Štoll, Martin (advisor) ; Chladová, Marta (referee)
The bachelor thesis deals with the question of the possible involvement of electronic sport or e-Sport in the broadcast of Czech Television. E-Sport is a rapidly growing sector that attracts especially the younger part of the population. This phenomenon is tracked by millions of people around the world, and its popularity is expected to rise further. In the United States, e- Sport is already included among the sporting industries that can help players to get a college scholarship or easier entry into the country. In South Korea, where e-Sport is one of the largest social themes, players are celebrities and this year's presidential election has shown how important part of culture is progaming for this country. Even in the Czech Republic, e- Sport is already being broadcast, quite successfully on the Prima COOL channel. I also considered the possibility of engaging based on research that Czech Television itself is making every year. Concerning the average weekly intervention and whether the audience is offered programs "appropriate to their tastes and interests", it became clear that Czech Television had relatively low weekly coverage and content satisfaction among spectators from 18 to 24 (or 35 years of age respectively ). If the public broadcasting media were to decide, it could increase their audience...
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Adolescent's relation to traditional TV brodcasting in the Internet era
Kadeřábková, Tereza ; Zezulková, Markéta (advisor) ; Lütke Notarp, Ulrike (referee)
The work titled Adolescents' relation to traditional TV broadcasting in the Internet era deals in its first chapter of the theoretical part with the origin and changes of traditional TV broadcasting in our country from the beginning to the present. It creates the historical context of the issue discussed in the following chapters; so it describes what changes TV has gone through in its functioning, social status and role. The second chapter serves as an insight into the adolescents' relation to TV broadcasting, TV content and selected media in an era when the Internet has an increasing potential to take over the role of traditional media. Thematic research and studies conducted in the past are used for the description. In the practical part of the work the questionnaire survey focusing on young people aged 15-18 is used. The aim of quantitative research is to find out the respondents' relation to traditional TV broadcasting and some television content, and also marginally includes an influence of selected media on respondents' TV viewing. The sample is composed of 96 respondents meeting the required age range. For example, it has been found that most respondents are watching traditional TV broadcasting for 1-2 hours a day, but the time spent on this activity differs depending on whether it is a...
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Comparison of broadcasting of Czech Television from Ice Hockey World Championship 2004 and 2015
Svitáková, Martina ; Halada, Jan (advisor) ; Trunečka, Ondřej (referee)
The bachelor thesis Comparison of worldchampionship broadcasting on Czech Television from Ice Hockey World Championship 2004 and 2015 analysis the circumstances of the formation and the progress made by the mentioned television. The thesis is separated into two chapters. The goal of the first chapter is to define terms as sport media, televisual broadcast, broadcasting rights and sports journalism in its historical circumstances. The theory is describing the history of the Czech Television and its role in present society. The next part of these thesis is the chapter of the Czech Television sport channel, which describes its origin and the present condition. The theory is ended by the chapter of history of the championship broadcast, shortly describing the way of medial processing previous home ice hockey championships. The practical part of these thesis is formed as a qualitative analysis trying to ask the questions how and why the project World championship broadcast was created and what competences and responsibilities were rested in. The both of the championship program screenplays were determinated, as well as the authorities responsible for onscreen broadcast. In addition, the audience analysis of each event and the dialogue with the person of Robert Zaruba, greatly participating in the...
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Comparison of the typology and utilization of television genres in the main news broadcasts of Czech Television and russian Channel One
Tkačenko, Jekatěrina ; Moravec, Václav (advisor) ; Lokšík, Martin (referee)
This bachelor's work compares typology and use of news television genres in Czech and Russian broadcasting using the comparative analysis. Two programs were analyzed, Udalosti of Czech Television 1 and Vremya of Russian Channel One, both of which are the main news broadcasts of those channels. The aim was to compare the setting, in which news television genres have formed. First in theory, that includes for example historic and normative base of television broadcasting in particular countries, which was afterwards verified in practice. Two broadcasting days in May were chosen and analyzed. The result is comprehensive comparative exposition of the form of television broadcasting in Czech Republic and Russian federation. Afterwards there is also a comparison of two particular news programs, their form and use of news genres. In the end the author expresses several recommendations for creators of Udalosti and Vremya, which could be beneficial for each of them.
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Comparison of olympic broadcasting on czech television from winter olimpic games 2010 and 2014
Růžičková, Anna ; Kruml, Milan (advisor) ; Bednařík, Petr (referee)
This thesis principally compares the Olympic broadcasting on the Czech Television covering Winter Olympic Games 2010 in Vancouver and 2014 in Sochi. The first part of the text defines the concept of Olympism, the history of the Olympic Games and the Czechoslovak Olympic Committee, and the current form of the Games and their future. The further analysed Winter Olympics 2010 and 2014 are being briefly described in this section as well. Moreover, the relationship between sport and media, and the media event of the Olympic Games are being defined. Considerable attention is being given to the Olympic Television Broadcasting. Consequently, the history of broadcasting, broadcasting rights, commercialization of the Olympics, their funding, and the function of Olympic Broadcasting Services is being discussed too. The latter part is devoted to the Czech Television, its history and current form as a public service broadcaster. The chapters that deal with an analysis of Olympic broadcasting covering Vancouver and Sochi describe the Olympic teams of the Czech Television in Prague and in the Olympic venue, program schedules, and web specials. The number of broadcasted hours from the Olympics, the costs of broadcasting production, and the viewership are being compared. The Olympic broadcasting from Vancouver was...
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Format of news programme Horizont ČT24 and its transformation
Bartošová, Linda ; Moravec, Václav (advisor) ; Lokšík, Martin (referee)
The object of this work is to analyze the international agenda Horizont CT24, particularly its new form, in which the program is broadcasted from autumn 2013. In its theoretical part, the text will define the foreign news in the relation with the audiovisual media. The theoretical segment will also include a basic specifics of audiovisual work, which will be also applied in the practical part of this thesis. This bachelors thesis will also implant the foreign news into the context of television broadcasting, it will briefly describe its meaning, origin, and the specifics of its evolution in the broadcasting scheme of the Czech television. The core of this thesis is to analyze the program - the author will focus on how it was created, which technologies were applied, the reporting methods, genres and the content and form. The author will also examine sources of the reports, namely the ones from foreign correspondents from the Czech television and the reporters placed in headquarters in Prague, who use the available foreign news agencies. The aim of this thesis will be, apart from analyzing the agenda, to describe the most important changes which the format has passed in the last year and a half of broadcasting. Using quantitative analysis, the thesis attempts to capture these changes within a given period -...
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The Regulation of Advertisement Loudness in Television Broadcast: The Global Context and the Czech Regulation
Moravec, Matěj ; Křeček, Jan (advisor) ; Chudoba, David (referee)
The thesis focuses primarily on the legal aspects of the regulation of the loudness of television broadcast, especially in connection to the issue of loud advertisement. First, technical specifics and aspects of sound production and monitoring of broadcast loudness are introduced. The following chapters are devoted to the international context of loudness regulation, mainly in connection to ITU and EBU, and to an analysis of the ways in which loudness regulation has been put into practice in selected countries (USA, France, and Poland). The second half of the thesis focuses on the history of regulation of television broadcast in the Czech Republic and how it found its way into the Czech legal code. Significant initiatives are introduced, as well as proposed laws and regulations, activities of the Czech regulatory body RRTV, the broadcasters' criticism, the final versions of the law and of the regulation, the actual impact on the Czech TV broadcast, the results of loudness measurements and the expected development in the future.
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Drama as a part of television program
Cieslová, Monika ; Jirák, Jan (advisor) ; Bednařík, Petr (referee)
The topic of this thesis is theater drama as a part of television program. This diploma thesis tries to define unique and specific relationship between two different media - Theater and Television. The main aim of this thesis is mapping and analyzing of the position which theatrical drama, and the theater in general, had and has within a program of television. The next aim of the thesis is reviewing of role of theatre on the beginning of television broadcasting and mapping changes and evolution of meanings, within which theatre drama was presented in television. Primarily, the thesis focuses on a broadcasting of two televisions - the Czechoslovak Television and subsequently the Czech Television. The television broadcasting is influenced by many factors. And same as the medium of television, the presentation of theatre drama in Tv is influenced by these factors as well. The theoretical background and the research should show the contemporary position of theatre, and theatre drama, as a part of television program.
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