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Marketing Strategy Proposal of the Firm
Weiterová, Klára ; Buzek, Jaroslav (referee) ; Novák, Petr (advisor)
The bachelor's thesis presents the analysis of problems arising in connection with the expansion proposition of a company operating in the field of constructional mechanization. A proposition and measures are contained in the paper. These precautions shall enable the company to strenghten its competitiveness in the region of southern moravian the respective area of business.
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Concept of Improvement Services in Travel Agency.
Procházková, Ivana ; Müllerová, Monika (referee) ; Koleňák, Jiří (advisor)
The bachelor thesis discusses service analyse of travel agency Cílka, s.r.o. The first part of my thesis is an explanation of concepts, problems in tourism, marketing of services and methods for competition analysis, analysis of products and services. The second part includes analyses and data evaluation procedures and innovation suggestion. The purpose of this bachelor thesis is propose the arrangement to that would lead to the customer content and sales promotion of package tour.
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Risk Evaluation of International Trading for Company Hortim Ltd.
Farkaš, Timotej ; Martáková, Viktória (referee) ; Šimberová, Iveta (advisor)
The Diploma thesis is concerned with analyse of risks for company that may happen during international trading. The aim of this thesis is suggestion appropriate measures to eliminate the risks. The first part contains teoretical knowledge about international trading and risk management. Next part is about exaluation the actual situation of company, internal and external environment analysis included. Based on these results, there is risk analysis of import and export of goods by RIPRAN TM method. The last part of diploma thesis is suggestion measures to eliminate the risks.
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