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Medial impingement upon pre - school aged child
ASCHENBRENNEROVÁ, Romana
In my bachelor thesis I want to deal with the topic how strong is the media influence on children of preschool age and its manifestation on children. My work is divided into a theoretical and a practical part. In the theoretical part I will deal with general specification of the media. What media are, what is their importance and where do we come in contact with them. The practical part of the bachelor thesis consists of an investigative enquiry, which was conducted on two kindergartens in the town and at the village. The aim of the investigation was to determine whether the parents have an overview of how strongly they let the media to act on their child. What media cause in children and what kind of activities dominate by children. Furthermore, I wanted to concern how strong the media act on a child in the town and at the village. The results of the investigation are graphically displayed and evaluated.
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Effect of Advertising on People´s Lives
SUCHNOVÁ, Silvie
This thesis, named Effect of Advertising on People{\crq}s Lives, is a small probe into the big world of media. Primarily, it deals with advertising and people{\crq}s ways of living. Both the theme of advertising and the theme of life way are vast subjects. For this reason, I had delimitated some individual sections and I focused on them. In the field of advertising I pursued effects of TV advertisements. In the field of life way I pursued eating, free time passing, and some pathological phenomena occurring in our society. I took to all these sections in the theoretical part of my thesis. The theoretical part of my thesis deals with definition of the advertisement, legislation on advertising, commercial marketing communication, electronic media and the effect of advertising, of course. The theoretical part of my thesis also gets to the topics of gender in advertisements and lifestyle {--} nutrition and pathological behavior in particular. I set my target and the hypotheses in the practical part of my thesis and I introduce my working methodology in this part, as well. I implemented the method of questionnaire investigation, which was focused on the effect of advertisements on respondents. Then I evaluated the detected results in the terms of gender, age, educational attainment and the net monthly income per a household. I compared the results of my investigations with the findings of experts and I put my mind to confronting two samples of Pilsner Urquell beer advertisements. The original spot, sponsored by the above company, targeted the mid-aged and elderly parts of population. The second spot, the students{\crq} one, targeted young people; it used some less conventional methods, e.g. emotional appellations. I, in cooperation with the students{\crq} spot authors, took a good care of analyzing these two spots. I focused on the meaning of the word love and on some life attitude differences between the younger generation and the older generation. My thesis could be used by some experts who are engaged in researching the effect of advertising on people{\crq}s lives.
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Marketing Strategy TV Z1
Votrubová, Vendula ; Pešek, Ondřej (advisor) ; Štědroň, Bohumír (referee)
Bachelor thesis is about marketing strategy Z1 TV before and after restructuring. The goal is to reveal the factors which influenced the future development of television so much that it was necessary to proceed with restructuring. Compare TV activities before restructuring and after restructuring and describe the main differences in marketing strategy. During the work, I will focus on detecting errors, which made television or underestimated, and will try to suggest how they could avoid.
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The influence of television commercials on children´s perception
Vízková, Veronika ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
This thesis deals with perception of television commercials by children, who represent a specific target group within the commercial communications. The conclusions about the possible influence of TV spots on the child consumer originate especially from the analysis of my own field survey, which was implemented with the help of the children from kindergartens and primary schools. I considered it necessary to mention also the legal and ethics rules that govern the advertising regarding the child consumer.
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