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Social-pedagogy Approaches in the Issue-based Youth Work Centres Dealing with the Unattached Youth
SVOBODA, Michal
The presented work deals with social-pedagogy approaches in the issue-based youth work centres. The first part attends to the analysis of the idea {\clqq}unattached youth``. It takes aspect of the lifestyle sociology, the social education and the developmental psychology. The viewed group of the unattached youth is presented as a group of the adolescents; they have problems with the coping strategies in the post-modern society. The second part of the work takes their problems as a starting-point for the next reflec-tion. It determines criteria of the effective youth work dealing with the unattached youth. Finally the third applied part evaluates the four current types of the issue-based youth work: the German open youth work (Offene Kinder- und Jugendarbeit), the British youth work, the Czech issue-based youth work centres and the Czech open youth centres. The evaluation is focused on the criteria of the effective youth work dealing with the unat-tached youth; we derived in the second part. Overall the main aim of this work is to point out the effective issue-based youth work has to take into account the social and developmental needs of the target group.
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The development of tourism product's offer in Prachatice region
KOHÁROVÁ, Markéta
Aim of thesis was to analyse the region from the point of view {--} tourism and motivation to travel. That was consequently basic point for whole assesment of tourism in the region and compilation both SWOT analyse {--} the position of Prachatice in tourism and SWOT analyse {--} segments of market. Second aim of thesis was to create improvement proposals of leisure time in the region of Prachatice. Proposals are separeted up general recommandation, concrete recommendation and tourism packet.
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Animation of music with a focus on marketing and PR of music festivals
Motlová, Monika ; Tyslová, Irena (advisor) ; Černá, Jitka (referee)
The content of this work is animation of music and analysis of a specific instrument, which is marketing and PR. The art of music is focused on classical music festival. The practical part examines the individual components of marketing as a SWOT analysis, marketing mix in two music festivals taking place in the Czech Republic. It is the Smetana's Litomyšl International Opera Festival and the International Festival of Sacred Art St. Wenceslas Festivities. The conclusion assesses the role of animation and compares marketing of these two festivals.
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Optimizing online presentations according to the product features
Novák, David ; Horný, Stanislav (advisor) ; Krsek, Libor (referee)
The purpose of this thesis is to highlight the importance of graphic design and its visual effects in day-to-day life, notice new methods, justify relevant investments to advertisement as well as mention continuously rising demands made on professional graphic designers. The theoretical part of the thesis is based on the research article, which subject is the extent of consumers' product understanding of products being sold online. The research concludes that it is possible to choose the appropriate presentation format according to task complexity (product features) in terms of graphical and multimedia means of online presentation, such as static pictures with text captions, videos with or without narration and Virtual Product Experiences (VPE ). This is followed by the definitions of communication process and relevant standards related to web design, concluding with the description and interpretation of the most interesting and useful theoretical foundations. The main body is about implementing the theoretical findings in the real world business case including advertising campaign in a project having the purpose to give a real economic/business value. All the project phases are described from finding the business partner to the launch of brand new web service and its propagation. The new web page and other propagation materials were made in order to attract selected companies.
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Animation services in tourism destinations and hotels
Bubniaková, Lucia ; Petrů, Zdenka (advisor) ; Kiráľová, Alžbeta (referee)
The thesis discusses animation in tourism. The first part of the thesis theoretically specifies meaning of animation and the topics with a direct connection to it. It explains the importancy of leisure time as a main element affecting tourism. Furthermore, it gives an idea of historical developement of animation and its connection to the club tourism. It also deals with the typology of animation, animation teams and animators. The practical part evaluates animation services mainly from the human resources' point of view. It concerns mainly with the training on a work of animators and evaluates training within individual entertainment agencies.
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Children tourism and the role of children animation
Kráľová, Ľuboslava ; Kiráľová, Alžbeta (advisor) ; Indrová, Jarmila (referee)
The animation in tourism industry is the element giving a soul to tourist resorts and free-time destinations. It is the architect of genius loci. It inspirits the places and guarantees the moments full of fun and new experiences. In this way one accurate animation should look like. An appropriate form is ensured by the professional free-time entertainers. Hence the fundamental aim of this bachelor thesis is to explore the issue of children's animation, their specifics and clear-up demands of children. It pursues children as the future guests. Examining their requirements and fastidiousness so that kids', parents' and a keepers' satisfaction is achieved. Animation as such is one of the most perspective services of modern tourism and it is expected that new animation programs will enter the domestic market of tourism as well.
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Realization of animation programs in tourism
Kim, Zhanna ; Petrů, Zdenka (advisor) ; Straková, Ivana (referee)
This thesis is devoted to animation programs in tourism. It describes various types of animation activities within hotel entertainment programs and the process of their realization (sport activities, culture and fun activities, activities for children and teenagers etc). The thesis contains theoretical description of animation programs and reveals some problematic areas in practice of hotel animation.
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Macromedia Flash Technology and Its (Practical) Application
Velička, Petr ; Kubešová, Vlasta (advisor) ; Jonák, Jiří (referee)
V oblasti internetu je Macromedia Flash světovým standardem pro tvorbu a distribuci interaktivního a multimediálního obsahu. Touto technologií můžeme vytvářet fascinující internetové prezentace, účinné reklamní kampaně, obchodní aplikace, výukové kurzy, on-line hry či interaktivní video. Flash dnes používá přes jeden milión vývojářů, kteří svými produkty mohou ihned oslovit více než 500 miliónů uživatelů internetu po celém světě. Rozšířenost na velké množství platforem umožňuje Flash aplikace přímo spouštět na osobních i kapesních počítačích s různými operačními systémy nebo mobilních telefonech. Cílem bakalářské práce je tuto technologii představit jak z pozice uživatele, tak z pozice vývojáře. Práce popisuje praktické využití této technologie v oblastech internetových prezentací, her a reklamních bannerů. Poté se zabývá vývojovým prostředím Flashe a popisuje některá specifika práce v tomto programu. Následně stručně popisuje praktický vývoj jedné flashové hry a nakonec přibližuje historický vývoj verzí Flashe a trendy. Přínos této práce spočívá v teoretickém popisu východisek této technologie a v její následné demonstraci na multimediální flashové aplikaci (hře). Tato práce by měla být také přínosem pro všechny se zájmem o tuto oblast a ukázat směr jakým by se měli vydat při komplexním poznávání této technologie.
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