|
| |
|
| |
|
| |
|
|
Adaptation of the Jacoby Company marketing strategy on the Czech market
Tůma, Lubor ; Král, Petr (advisor) ; Bockstefel, Jan (referee)
Despite the negative effect of the global financial crisis the Czech market with organic food is growing rapidly. In the past ten years the consumption of organic food increases as well as its product line. The label bio covers almost every kind of food. There has been also an increase in awareness concerning the organic food and people start asking questions about the origin of the food. Organic food is no more the issue of a narrow group of consumers, but it is going mainstream now. The main goal of this thesis is to analyse the specificities of Czech market with organic food which will help the Jacoby Company to adapt its marketing strategy on Czech market with organic food and beverages. The main tools of the thesis are the research of the purchase behaviour of Czech customers and the research of competitive organic beverages in the main retail chaos in Czech republic.
|
|
|
Web presentations of commercial companies to sell food
Matyášková, Markéta ; Kubálková, Markéta (advisor) ; Kubálek, Tomáš (referee)
V teoretické části popisuji prvky webových prezentací z pohledu zákazníka, marketingový mix v podmínkách internetu a možnosti certifikace internetových obchodů. V praktické části jsou popsány internetové obchody - nespecializované, prodávající široký sortiment potravin a internetové obchody specializované, zaměřené na určitý druh zboží. Dále kamenné obchody umožňující nákup na internetu a internetové obchody s potravinami v zahraničí. Práce obsahuje srovnání webových prezentací nespecializovaných internetových obchodů a srovnání různých možností nákupu podle času a ceny.
|
|
|
Appraisment of Assets - Valuation of the Company WISSA, spol. s r.o.
Dobrovolný, Vladimír ; Heřman, Jan (advisor) ; Zeman, Karel (referee)
The aim of this thesis is to determine the market value of the company WISSA, spol. s r.o. Methods used to calculate the value are free cash flow to the firm, from which the value of debt is subtracted, and free cash flow to the equity. Both methods are based on the financial plan forecasting years 2009-2013. Financial plan was made according to information from financial and strategic analysis which maps not only macro economical but also branch and firm factors.
|
|
|
Practical aplication of diet problem
Harák, Tomáš ; Kalčevová, Jana (advisor) ; Šmídová, Milada (referee)
I have decided to try solve the question if it is possible to eat healthy at McDonald's fast-foods. I will try to do this with my skills and knowledge of linear programming. I will try to find optimal solution by minimalizing total cost of food. If I don't find the solution, I will try to answer "Why?"
|
|
| |
|
|
Biotechnology as political problem
Sobotková, Lenka ; Dvořáková, Vladimíra (advisor) ; Lisa, Aleš (referee)
Thesis is concentrated on two biotechnologies: biofuels and genetically modified crops. Defines technical and economical characteristics, lists international agreements and czech and european legislation regarding both biotechnologies. Introduces opinions and analyses positions of selected political subjects as UNO, WTO, OECD, EU, catholic church and main czech political parties.
|
|
|
Food Traceability in Retail Business
Macourková, Kateřina ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The target of this master thesis is to map situation of food traceabilty in European Union and in the Czech Republic, document food traceability systems and its echo testing. International and Word organizations which focus on traceabilty and the system of control cannot be left out of consideration .
|
guest ::
