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Měření dopadů společesnké odpovědnosti firem - Případová studie na finanční gramotnost v České republice
Jelínková, Markéta ; Pauknerová, Daniela (advisor) ; Škorpil, Ondřej (referee)
This thesis aims to ascertain which method is the most appropriate to measure impacts of Corporate Social Responsibility and also specifically Corporate Community Investments as a part of Corporate Social Responsibility. Various methods were used in the Master's Thesis, such as analysis, comparison, several personal as well as phone interviews or questionnaire. Section 1 provides overview of Corporate Social Responsibility from various perspectives. Sections 2 and 3 focus on measuring impacts of Corporate Social Responsibility and particular measurement methods. Section 4 provides a comparison of existing methods. In section 5, Case Study on projects of ČSOB regarding Financial Literacy in the Czech Republic is being solved, including analysis of Financial Literacy in terms of "Need" and "Supply" as well as the application of measurement methods. As of the results, Global Reporting Initiative proved to be the most appropriate method to be used for Corporate Social Responsibility/sustainability measurement in general while London Benchmarking Group methodology is the most suitable within Corporate Community Investment. However, both methods should be supplemented when being applied as they are not exhaustive.
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Vykazování o CSR - měřitelnost a indikátory činností společenské odpovědnosti
Panulin, Martin ; Stránský, Jakub (advisor) ; Knežová, Jana (referee)
My thesis deals with the introduction of corporate social responsibility and ways of reporting on it. In the theoretical part readers become familiar with the concept of corporate social responsibility and its benefits. Then I move on to reporting options through environmental accounting, sustainable development and GRI reports. The main objective of the application part is to highlight the benefits of reporting on CSR. In the practical part, I have chosen a company that operates social responsibility but does not report on it. My task was to choose the best method of reporting on socially responsible activities and identify the benefits of it.
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The heritage of Tomas Bata to current entrepreneurs
Zavadilová, Jana ; Chylíková, Hana (advisor) ; Odstrčil, Jaroslav (referee)
The bachelor's thesis deals with the heritage of Tomas Bata that he left for the future entrepreneurs. On the basis of gathering and categorizing the information gained using czech books about Bata and his management and also using internet resources the thesis tries to accomplish its goal which is to find and determine the heritage of Tomas Bata to current entrepreneurs. By analysing the gathered information I came to the conclusion that the most valuable heritage of Tomas Bata are his own ideas, his Management System, business strategy and the corporate social responsibility that he followed.
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Analysis of the social responsibility activities in the selected organization
Klímová, Aneta ; Plášková, Alena (advisor) ; Hykš, Ondřej (referee)
This Bachelor Thesis analyses the CSR (Corporate Social Responsibility) at IBM. The work is divided into two parts, the theoretical and the practical. The theoretical part deals with the basic concepts related to CSR. The practical part is focused on IBM and its external evaluation of the CSR in accordance with the Czech KORP method. The aim of the work is to evaluate IBM's corporate social responsibility and to propose options for improvement. The data needed for evaluation was assumed from GRI Report, Corporate Responsibility Report and websites.
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National Programme for Conformity Assessment of Management of Social Responsibility (application in a chosen firm)
Hejdová, Anežka ; Plášková, Alena (advisor) ; Halousek, Jiří (referee)
The bachelor's thesis deals with the social responsibility of organisations focusing on the National Programme for Conformity Assessment of Management of Social responsibility and subsequent application of this program in the company MUCOS Pharma CZ, Ltd. The work begins with the definition of CSR and the origins of this concept in the Czech Republic. Further the work continues to the specification of all relevant aspects and concepts of the social responsibility including the identification of important stakeholders. At the end of the theoretical part arguments are given why the CSR should be integrated into the corporate concept and benefits of such implementation. Subsequently, the National Programme for Conformity Assessment of Management of Social Responsibilities is briefly described. The practical part is focused on the company MUCOS Pharma CZ, Ltd. The analysis is performed and evaluated whether this company meets the requirements of the National Programme. At the conclusion appropriate measures and recommendations for the company are given.
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Analysis of the CSR strategy in a particular firm
Martincová, Alena ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This thesis deals with Corporate Social Responsibility. The theoretical part focuses on familiarization with the concept of CSR and on approach to this concept at global, European and national - Czech - level. Presentation of particular CSR activities, their implementation in the company and the subsequent measurement and reporting are also included in this part. The practical part is orientated on the company Skupina CEZ. There is company's profile, analysis of the CSR strategy and research. The research objective is to determine how the Czech public is informed about the CSR activities of Skupina CEZ.
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The Corporate Social Responsibility
Nezdařilová, Andrea ; Zamazalová, Marcela (advisor) ; Henzl, Josef (referee)
The aim of my thesis is to consider a contemporain concept of the corporate social responsibility (CSR) and all relative activities in the international company and to propose a potential development of this concept for a specific region. Theoretical part explains fundamental features of the corporate social responsibility, its' history, three pillars and organizations which are dedicated to this concept. Practical part of this paper analyses the system of CSR in the international company. In this part there is a history of the CSR applicated in the company, the rating and the contemporain status of the corporate social responsibility. There are mentioned also the methods of measurement of CSR which proclaim the level of corporate social responsibility in the company. There is a focus on the concept of CSR applicated in the Czech republic and some new ideas how to improve it.
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Trends in marketing communication with a focus on social marketing
Taišová, Andrea ; Říha, David (advisor) ; Petříčková, Iva (referee)
Bachelor work deals with trends in marketing communication and their focus on solving social problems. Theoretical part generally focuses on the action of the communication and communicating mix in the marketing mix, it describes trend in marketing communication as guerilla marketing and viral marketing. It defines the terms of social marketing, cause related marketing and corporate social responsibility. The practical part describes a nonprofit organization Oxfam International and it also describes marketing communication of its campaign Grow. Furthermore, it characterizes successful guerilla and viral campaigns with the focus on solving social problem and evaluates the usage of these trends in daily campaigns. In the last part, it introduces cause related marketing campaign that creates jobs for USA from the Starbucks company.
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CSR as an effective tool in (not only) environmental issues
Škarda, Jakub ; Slavík, Jan (advisor) ; Vejchodská, Eliška (referee)
Diploma thesis is aimed on theoretical analyse of corporate social responsibility (CSR) and shows how it works in real life. Results of my study case (Patagonia) illustrate, that if the firms deal with the CSR in appropriate way, it can help to improve economic situation of the firm, it can also find some solutions in environmental crisis and improve social life of communities as well. This voluntary, inexpensive and effective instrument is compared with actions of public sphere in environmental protection. I analysed risks and cost efficiency of Kyoto protocol and biofuels and my results are, that these public actions on supranational level are costly, sometimes even purposeless, ineffective and risky from the point of view of economic school Public Choice.
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