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Provision of import shipments session Canada - Czech Republic
Veškrna, Petr ; Novák, Radek (advisor) ; Holanová, Jitka (referee)
The main goal of my Master's thesis is to complete , update and deepen the knowledge acquired in courses of Logistics and apply them on a specific example with respect to the discipline (trnsport mode). The whole work is focused on the issues associated with the transport solution for company which dealing with foreign goods. It is a topic that conceals a wide range of theoretical and practical knowledge and skills focused on issues that are the most important for importer as I think. I devoted primarily transport-legal relations ( transport operators , transport contracts , transportation conditions - INCOTERMS , etc.), transport documents relating to shipping from Canada to the Czech Republic , customs and especially the issue of the maritime transport, when I focused on transport unit pricing , the issue of the bill of lading and in fact the whole process from booking of shipping space to unload . My goal is to prepare such a transport solution that would bring BEL, spol . s r.o. reduce the costs associated with it.
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Specifications of Enterpreneurship in a Pharmaceutical Industry
Litva, Dušan ; Hartman, Ladislav (advisor) ; Paterová, Iva (referee)
Diploma thesis is focused on specifications in pharmaceutical business. It is based on knowledge of pharmacy and economy and their synthesis is describing the most significant differences in pharmacy business and other markets. Overall goal of diploma thesis was to create overview about pharmaceutical industry, its progress, trends and behavior of companies to this high risk and volatile market with keeping the rules and norms of Czech and European authorities. Target was also to form group of recommendations for companies participated in this market. To keep this target I described in the first part of diploma thesis basic terminology and theoretical knowledge about pharmaceutical market including research and development, marketing and sales and pharmakovigilance. Practical part was based on case studies specifying the most common and difficult problems and steps leading to their solutions. My personal contribution in diploma thesis is based on detailed and professional handling of the topic and in the choice of parametres which influence the most timing and capital demands of R&D projects in pharmacy and mitigation of their negative aspects.
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The use of data mining technology in an interactive bargaining in retail
Waldmannová, Lenka ; Novotný, Ota (advisor) ; Jašek, Pavel (referee)
This thesis deals with the issue of data mining technology within interative bargaining in retail with closer focus on the implementation of data models and related rules, which support interactive haggling with the customer. The aim of the thesis is to prepare proposals for data models, calculations and rules that are involved in the haggling process with the customer. Prepared outputs are used in the demo application "Bargaining" and its application is showcased on the demonstrated examples. The work is divided into two main areas -- the theoretical definition of work and the analytical processing. The theory part includes available research work (resources), which will be used to characterise various thematic areas of the work - Customer Intelligence, Customer Lifetime Value, Data mining, Interactive marketing, negotiation techniques and Setting prices. Analytical processing is focused on the practical use of the acquired knowledge. It iis the calculation of selected values, their processing and application within the Bargaining process with the customer. In conclusion, all the results, reaching the goals and the recommendations for the development or modification of the solution, will be assessed. The anticipated benefit of the application is its use in the negotiation between the trader and the customer, without dropping the agreed sales price during realised business below the expenditure costs. It is about ensuring the interaction, where the customer is allowed to negotiate the price of goods but the trader ensures that the price will not result in a loss. The benefit of the solution is the support of the customer satisfaction with regards to the financial interests of the detail industry.
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Electronic Books
Sobotková, Kateřina ; Pokorný, Pavel (advisor) ; Pucandlová, Miroslava (referee)
My bachelor thesis is devoted to ebooks. It elaborates on the format of ebooks and the sources from which it can be obtained. There are also analyzed the reasons why the books are digitized and the ways in which digitisation is performed. One chapter is also devoted to ebook readers and other devices and computer software on which one can read ebooks. The practical part contains the price setting of ebooks and assessment of the situation on the market for ebooks in the Czech Republic and abroad. The price setting of ebooks is applied to a particular numerical example. The main part is the survey among students of universities in the Czech Republic. Further aim of my thesis is to evaluate the situation on the ebooks market and to conduct a survey about attitudes towards ebooks among students of universities.
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Analysis of eBooks Market
Nováková, Marie ; Kincl, Tomáš (advisor) ; Přibil, Jiří (referee)
The presented thesis analyzes the eBook market. The aim of the thesis is to establish the optimal way of pricing electronic books. The most important entities of book markets are defined, and the utmost stress is put on changes in the entities' role that have been brought about by the coming of eBooks. The thesis is not only limited to the model of sales of eBooks, but also discussed are alternative business models based on the eBook as an object of monetization. The conclusion of the thesis summarizes the findings, and introduces possible trends in the development of the described subject.
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Pricing and price strategies on the example of real business project
Eichlerová, Jana ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The thesis aims to define processes and strategies in pricing as the one of the marketing mix tools, to appraise the customer segmentation as inseparable tool for finding profitable price and to prove its meaning and applicability at the real business project. First chapter is dealing with the definition of price and micro-economical perspective on price and price determination. It observes, what influences the price and price perception. It represents the price as a component of marketing tools and is pointing out at overlooking of this tool at several studies. The second chapter is focusing on pricing itself, explaining its principles, pillars and models with sub-chapter focused on pricing of internet services, regarding to the practical section of the thesis. The basis of effective pricing is segmenting customers and observing their needs and hopes. That is the reason for assessing the segmentation, its types and processes in the last, third chapter. Practical section of the thesis guides the reader through real business project with innovative business goal to create an internet space with real properties. The thesis should prove the advisability and importance of pricing and the proper price communication.
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Analysis of Decision-Making Processes in the Company
Jandová, Kateřina ; Černý, Jan (advisor) ; Tomášek, Lukáš (referee)
The bachelor thesis deals with decision-making processes in a given company. The concrete decision-making process is the product pricing. The theoretical part of this thesis describes theoretical characterization of this problem, its structure, methods of solutions and factors that operate in whole process of product pricing. A part of theoretical part is also product mix that makes the basis for that decision-making process. In analytical part is description of product portfolio of selected company. These is also chosen several concrete products that show the chosen methods of product pricing used in this company. Tha part of the thesis are author's comments on this issue.
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Use of Information Technology and Internet in Tourism Management
Cífka, Michael ; Bartošová, Jitka (advisor) ; Michlová, Pavla (referee)
This master thesis deals with information systems used by tourism. Its aim was to map the accommodation reservation systems, describe their characteristics from the prospective of both accomodation providers and their clients and describe the associated business processes. Existing reservation systems on the accommodation market were evaluated according to preselected criteria. A perfect the reservation system was proposed based on the investigation of the characteristics and criteria compliance.
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Analysis of the perception of incomplete prices of travel packages in the Czech Republic
Valová, Lucie ; Petrů, Zdenka (advisor) ; Herget, Jan (referee)
The thesis deals with problems of price quoting of travel packages in the Czech Republic. It refers to the process of packaging in the theoretical part, as well to various ways of pricing together with calculation illustration and catalogues price strategy. Furthermore, it shows the difference between a company's and a customer's price perception and informs about the psychological price effect on the final consumer. The important part of this thesis represents the analysis of the current situation of the price quoting of travel packages in the Czech Republic in comparison with the situation abroad. Chapters are oriented to the analysis of the legislation in the field of packaging and price quoting of travel packages, of the praxis of Czech and foreign travel agencies and of taking action of interested institutions to solve this problem. The whole thesis is supplemented with a detailed analysis of the data extracted from the questionnaire.
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