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Microtransactions and their influence over the design of digital games
Urazajeva, Regina ; Fousek Krobová, Tereza (advisor) ; Švelch, Jaroslav (referee)
This master's thesis describes the use of microtransactions in video games and their influence over the game design, player experience, and virtual goods presentation. The goal was to compare the titles that use different monetization methods (paid and free to play games) and different types of microtransactions (functional and cosmetic), and to identify which parts of those games could be influenced by microtransactions and how. The research focuses on five titles - The Witcher 3: Wild Hunt, Assassin's Creed: Odyssey, Anthem, Warframe a Path of Exile. The first part of the thesis summarises the historical evolution of monetization models used in video games and defines the terms microtransaction, micropayment, virtual goods, or loot box. It also contains a typology of microtransactions, describes their implementation methods, and possible consequences tied to their use. The second part focuses on the analysis of the chosen five games. The research used the following methods - analysis of my own gameplay and mutual comparison of each game. Each game was examined over the course of ten hours, in sessions about 45-60 minutes long - the gameplay was accompanied by video recordings of the gameplay, screenshots, and a journal that contained detailed information about each gaming session. The research...
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Game Demo in Unity
Kocián, Kryštof ; Chlubna, Tomáš (referee) ; Milet, Tomáš (advisor)
The aim of this bachelor's thesis is to design and implement a game containing procedurally generated content in Unity. Inside you can find a summary of information about videogames, selected methods of procedural generation and a description of the design and implementation process of the game itself.
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Extension of Machinations Framework
Guth, Robert ; Gemrot, Jakub (advisor) ; Fink, Jiří (referee)
Framework Machinations is a tool for representing board games mechanics and mechanics of some computer games. Its main purpose is to allow game designers to test and tune the game's parameters before games release. However, current framework is not able to create models of some game mechanics and by that, it forces its users to simplify their models. The aim of this work is to extend framework machinations into a tool capable of simulating board game mechanics without having to simplify them. Thesis includes a program for working with an extended framework and a case study detailing the implementation of the Stone Age game in the extended framework.
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Graphic Engine Based on Entity Component System
Polášek, Tomáš ; Matýšek, Michal (referee) ; Španěl, Michal (advisor)
The goal of this bachelor thesis is the design and implementation of a library for entity management which allows software development using the Entity-Component-System paradigm. Analysis of the current state of software design is presented, including comparison of techniques used for entity representation. Potential advantages of composition are discussed from the hardware point of view, primarily based on the memory hierarchy found in modern computers. Thesis proposes design of an entity system, using the ECS paradigm, which allows dynamic composition of entities during runtime of application from predefined components. The resulting system is designed to allow for easy parallelization of performed actions and user customizability of component data structures. The result of this bachelor thesis is a C++ multi-platform library, named Entropy , which enables its users to design applications using the ECS paradigm.
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Gamification in Online Marketing
Pohůnek, Vojtěch ; Máchová, Eva (advisor) ; Švelch, Jaroslav (referee)
Gamification is right now one of the fastest rising trends in marketing. It focuses on gaining new customers and keeping current ones by bringing game mechanics and game principles to non-gaming environment. Gamification however isn't just a buzzword. Gartner says that by 2014 every bigger company will have its gamification consultant, who should be as important as social media experts are now. This thesis is focusing on gamification towards web, web services and online marketing. It serves not only as an academic introduction to the term itself, but also shows how to apply game mechanics on the Internet. It also describes and evaluates real life examples of gamification in online marketing.
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Influence of games mechanisms on user experience
Kracík, Radim ; Brejcha, Jan (advisor) ; Šisler, Vít (referee)
The work deals with the relationship between game mechanics and user experience. Identifies the basic gameplay mechanics and elements that have the most important influence on the quality of user experience. Research is realized on the example of a specific game using the concept of game design patterns. Part of the work deals with the introduction of this concept. Furthermore, the work deals with the general theories of games, models of classification and history of computer games. Part of the work is a description of the author's practical experience in creating games as a school project.
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Gamification in Teaching
Chmelař, Jan ; Jiřinová, Kateřina (advisor) ; Procházka, David Anthony (referee)
This thesis focuses on the topic of gamification and searches for options of using gamification to improve student experience in the Principles of Management course at University of Economics, Prague. The thesis formally defines gamification and identifies the theory of motivation and game design as two key paradigms in the topic. The practical part uses the apparatus of managerial decision making to choose a suitable variant for implementing gamification elements the self-management activity 30 Days Challenge. The application Habitica is identified as a suitable solution.
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HR Gamification
Loufek, Václav ; Legnerová, Kateřina (advisor) ; Stříteský, Marek (referee)
The bachelor´s thesis deals with the use of the gamification to increase motivation and engagement of employees. The aim si to analyze activities of human resources management in connection with gamification and to describe procedures for integrating gaming principles and gamified systems. The thesis is divided into two parts, theoretical and practical. In the theoretical part the gamification and the basic elements of the game design are defined. The Practical part introduces the use of the gamification in the human resources division of T-Mobile Czech Republic corp., searches for the places suitable for further development through the game mechanics and describes potential gamification projects in selected activities. The analyzed data comes from the qualitative interviews with the vice president HR Development of the monitored corporation.
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