|
|
Fashion brand
Slanař, Karel ; Klouzková,, Alice (referee) ; Macháček, Mikuláš (advisor)
The aim of the diploma thesis was to create my own fashion brand and to come up with idea for starting my business. The work of graphic designer consists of collaboration with client which mostly leads to some kind of compromise. My aim was to create whole final product. I took this project as challenge to try something new and recieve professional feedback on my work. The reason why i chose fashion design is because i am interested in fashion for a long time.
|
|
|
Fashion as a Differend
Schambergerová, Lucie ; Fišerová, Michaela (advisor) ; Charvát, Martin (referee)
The work called Fashion as a Differend presents the demands of critics of fashion and shows that they are in decomposition with its definition as defined by J. - F. Lyotard in the context of a postmodern condition. It argues that discourse overriding the demands of fashion critics is asymetrical with discourse within which fashion is defined. It turns out that there is a logical paradox with regard to the essence of fashion, which is transience or rapid change (at least as fast a change in society) and the floating demand for slowing down, stability and other criticisms that are linked to its transformation.
|
|
|
Universal clothing and its use in museum education
Švejdová, Kateřina ; Fulková, Marie (advisor) ; Raudenský, Martin (referee)
In my thesis, built on the bachelor's thesis, I focus on the universal form of clothing. In the theoretical part I research the common features of garments in changing cultural and historical contexts. I focus on general aspects of clothing. I search for connections between functions and forms of clothing. I monitor the impact of historical styles on the work of contemporary clothing designers and I seek the universal features of today's fashion apparel. I observe the interest of children, teachers and also of publications in textile creation. In the art section I work on a series of proposals for universal variable apparel. By using patents it is created more models out of just one. I document and crtitically reflex the final results of possible model variations. In didactic part I suggest educational program for selected clothing exposition. The program includes worksheets and the posibility of using a universal garment as teaching tool. The program I verify in practice I also document and evaluate.
|
|
|
The collection of textile fragments found in rubbish dump dated to modern times from archaeological excavation in Praha 1- Na rejdišti čp. 77
Šmidová, Kamila ; Březinová, Helena (advisor) ; Bravermanová, Milena (referee)
The main aim of the master thesis is an evaluation of archaeological textiles from the site Na Rejdišti 1 - Praha 1, which are coming from the rubbish dump. They are dated from the 16th to the 18th century. Key sources of information are analogical situations coming mainly from Poland and Germany where the textile fragments have been evaluated from rubbish dumps, water wells, cesspits and sewers. Outcome of the paper is also a tabular catalogue of findings. Key words textile, clothing, late Middle Ages, modern times, town, central Europe, dump, Na Rejdiši, Praha
|
|
|
Clothing in Masterpieces of the Old Flemish School in the 15th Century
Václavíková, Kateřina ; Jarošová, Markéta (advisor) ; Nespěšná Hamsíková, Magdaléna (referee)
The aim of the Bachelor's Thesis is to present an overview of the evolution of the 15th Century Burgunian fashion. The Thesis is based on the study of the masterpices by the Old Flemish painters and iluminators which had been represented by the official clothing of the Burgundian aristocracy and Flemish elite. The attention is espetially paied to the details of clothes, fabrics, patterns and accessoires. Final results are confronted with the literature and the examples from the 15th Century. Burgundian fashion of Western Europe, which evolved from Gothic is continually compared with clothing from renaissantian Italy and the attention is also paied to the contamporary trade with fabrics
|
|
| |
|
|
Proces of Establishing and Management of Fashion Brand
Švach, Martin ; Koudelková, Petra (advisor) ; Hejlová, Denisa (referee)
The diploma thesis "The Process of Establishing and Building a Fashion Brand" deals with the process of establishing a fashion brand, how to write its business plan and which me- thods and techniques are suitable to use to create a fashion brand. The first part of this thesis covers the issues of establishing small business, then it is explained the structure and utilization of business plan and at the end of the theoretical part is closely described fashion marketing, as well as marketing and strategic analyzes and tools, which are generally used for building brands. In the practical part of this thesis the author, according to the acquired knowledge, handles the business plan of the streetwear brand called yen3k. Author focuses on SWOT strategic analysis, market segmentation and mainly on the marketing mix. Especially the promotion part of the marketing mix is described deeply. In conclusion, organizational plan, risks assessment and financial plan are evaluated. Keywords Fashion brand, brand, yen3k, business plan, fashion marketing, entrepreneurship, branding, streetwear, brand establishing, creation of a brand, brand identity, brand building, fashion, clothing vi
|
|
| |
|
|
Presumptions of the Formation of the modern Men's Suit (General and unique in the typology and in the formation of men's court, military and ecclesiastical clothes in the light written, iconographical and material sources in Czech countries of early new ages at the court of the Austrian Habsburgs in the frame of the European culture of clothing)
Kutílková, Dagmar ; Koldinská, Marie (advisor) ; Petráň, Josef (referee) ; Nachtmannová, Alena (referee)
v anglickém jazyce The dissertation thesis with title "Presumptions of the formation of the modern men's suit" elaborates the general and unique features in the typology of men's court, military and ecclesiastical clothes. Research, which is based on written, iconographical and material sources, is aimed at environment at the court of the Austrian Habsburgs in early new ages from the end of the 15th century till beginning of the 90s of the 18th century having respect to history of clothing in the in Czech countries in the context with European clothing culture. The conception of the thesis goes out from the approach to men's suit in the history of clothing as to the cultural discipline. The main theoretic-metodological basis is investigsation of the general and the unique features in the concrete types of the men's clothing, which are characterized most of all of the contemporary construction (cut), material (cloth) and colours of the men's clothing and which has got the style-forming importance by means of these general features. The results of the research work amplifies not only the knowledge in the area of the clothing history, but also brings the possibility of practical application of this knowledge to increase of the cultural values of written, iconographical and material memories with time,...
|
|
|
Fashion - tool of the presentation of respect and recognition
Hrubalová, Zuzana ; Kladný, Tomáš (advisor) ; Šafaříková, Radana (referee)
Diploma thesis Fashion - tool of the presentation of respect and recognition deals with fashion clothing as a mediator in presenting respect and recognition in my respondents jobs. It attempts to show the level of importance that to fashion and clothes attributes thematically selected group of people living in today's society of consumerism - hence what role play these phenomenons in theirs lives and to what extent they attach importance to them. Diploma thesis assumes that their clothes communicate respect and recognition, which their job requires. For the research part of my thesis, I chose qualitative type of research. This method allows to obtain individual opinions and insides of respondents and leads to clarifying the nature of the matter of investigation. It has been used an interview with the instruction and interviews have been shot in October-November the 2012th.
|
guest ::
