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Marketing of financial services
Žarnaiová, Martina ; Křížek, Tomáš (advisor) ; Vacek, Vladislav (referee)
The objective of this master thesis is to analyze the contemporary situation on the Czech banking market in terms of investments into marketing communications. The efficiency of investments into marketing communications is analyzed in terms of awareness of banks surveyed, namely recognition, recall and Top Of Mind. This master thesis consists of three parts. The first part provides theoretical background and the base of the analysis. This part includes the objectives of communication on the banking market and the ways how to measure these objectives. The second part, the analytical part, is focused on the main objective and particular banks which are subjects of the analysis. In this part, hypotheses are defined. I will try to prove these hypotheses afterwards. In case of opposite results I will try to find out why my hypotheses were incorrect. The third part is focused on the conclusions of the analysis and to provide information for investment decisions in following periods.
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Efektivita nástrojů podpory prodeje v sektoru FMCG
Müllerová, Lucie ; Karlíček, Miroslav (advisor) ; Stříteský, Václav (referee)
The overall goal of this thesis is to draw relevant conclusions about the nature, impact and characteristics of sales promotions within the category of ready-to-eat cereals, based on thorough analysis of their effects. It is studied, whether sales promotions are beneficial or not for the long-term sales and how the shopper behaviour is influenced by the sales promotion activities. The effects of sales promotion on the overall consumption in the category are analyzed and other factors influencing the consumption are observed.
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The effectiveness of email marketing in e-commerce
Kaňka, Miroslav ; Stříteský, Václav (advisor) ; Zamazalová, Marcela (referee)
The work can be considered objective factors influencing the efficiency of call email marketing for e-commerce and on the basis of data from e-shop adidasmania.cz analyze their effectiveness. The work offers an insight into email marketing from all sides. It's use of e-commerce, legal and technical perspective solution. In addition to a detailed presentation of the e-shop are adidasmania.cz analyzed the data from Google Analytics. Based on these data, evaluated the effectiveness of individual factors. For most variable factors is proved their effectiveness and impact on the recommended next steps in the creation of emailing.
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Evaluation of effectiveness of selected methods of fundamental analysis on a sample of Russian stocks
Mizera, Petr ; Musílek, Petr (advisor) ; Havlíček, David (referee)
The diploma thesis is focused on testing of effectiveness of selected methods of fundamental analysis on a sample of Russian stocks. The introductory part lists briefly different ways of describing changes of stock prices. The second chapter explains key principles of fundamental analysis with focus on models which are used for determination of intrinsic value of stocks, and the necessary inputs. The following chapter describes development of Russian stock market in last two decades. The last chapter includes stock evaluation of nine Russian companies at the end of 2007 via DCF equity model and dividend discount models. Effectiveness of this analysis is then evaluated by comparison of particular stock return with return of the market portfolio represented by the MICEX index during the three-year time.
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The functionality of antidrug rules at secondary schools
HROMÍŘOVÁ, Jana
The creation of antidrug rules is a part of the whole system of specific primary drug prevention. These rules should make it possible for the school apart from other things to indentify quickly potential drug users among the pupils/students, to find out their parents possibly too and then to offer them goal-directed services within the bonds of a selective and indicative prevention. That{\crq}s why I paid particular attention to the system of antidrug rules in my work. I examined whether the schools had such a system, how clear, transparent and effective it was and which of the rules showed the highest effect. The research was carried out by application of the half-structured dialogue with the methodologists charged with the prevention at secondary schools. I wanted especially to put their practical experience to good use for suggesting new rules and for rethinking the present ones. I chose secondary schools for my research because just the students aged 15 to 19 years have problems with addictive drugs in many cases. They grow up physically and mentally, create new groups, become able and further develop their ability to solve problems, to take decisions, to think abstractly, to create hypotheses and to combine the facts. They become more independent gradually, leave their families and create conditions for the future life. The aim of this work was to evaluate the quality and effectiveness of antidrug measures implemented at chosen secondary schools. The methodologist charged with the prevention should try to involve the complete staff of the school in the programme, everybody should know his role as far as to the prevention and as far as to the solution of situations where the prevention itself does not appear sufficient any more. The schools prefer single prevention campaigns, but the prevention should be comprehensive, long-term and it should embrace all programmes, an individual approach, positive atmosphere at school, effective antidrug rules etc. The use of addictive drugs in the school ambience at the time when the school looks after entrusted persons or keeps them under supervision is a significant intervention in its life. It is therefore necessary to be aware of this phenomenon and to have at disposal an in detail developed crisis plan.
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Evaluation of information system with special concern in effectiveness
Pobuda, Petr ; Bruckner, Tomáš (advisor) ; Pergl, Robert (referee)
The goal of this thesis is to work up an overview about problematic relating to evaluation of use and effectiveness of IS/IT in organization. The accent in analyzing and evaluating is placed on soft metrics of IS/IT and its character. Author creates a task to specify and make clear why to evaluate IS/IT and which utility such evaluation brings. Other goal is to explain possible approaches of evaluating and the differences between them. The thesis is divided into two logical parts. First part contains theoretical base focused on soft metrics of measuring IS/IT. The second part is focused on describing practical measurement of IS/IT in organization. For full description of given area, author presents important aspects of public sector and significant law restrictions. This thesis presents one of the possible approaches to evaluate IS/IT in organization. Its benefit lies in connecting theoretical base with practical example, which author considers "best practice" in area of elaborated problematic.
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Evaluation of the effectiveness of the retraining offered by the Employment agency in Trutnov
Procházková, Veronika ; Poláková, Olga (advisor) ; Ondrušková, Hana (referee)
Retraining represents one of the most used instruments of the active employment policy. It can be used as instrument for solving individual handicaps to employability in the supply-side of labor market, or as an instrument, that responds to current market requirements. The purpose of this study is to assess how this instrument is used in conditions of local labor market in Trutnov. Specifically, it is evaluated the status of retraining among other instruments of active employment policy, is described the structure of realized retraining and is analysed the targeting of retraining. This study aslo suggests, how to evaluate the effectiveness of retraining, which has been realised. The conclusion summarizes the results of the analysis and evaluate the use of retraining by Employment agency in Trutnov.
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