|
Czech television commercial products in relation to media cooperation
Dubská, Markéta ; Pešek, Ondřej (advisor) ; Zamazalová, Marcela (referee)
This master thesis deals with Czech television commercial products in relation to cooperation with media houses. The objective is to evaluate the presence of commercial products in Czech Television using qualitative and quantitative research, taking into consideration the part of the viewer, and advertiser of individual campaigns focusing on media houses. The thesis consists of two parts. The first theoretical part introduces the issue of commercial communication, characteristics and measurability of media. Further, it deals with media influence of Czech Television, including commercial products which may be used in broadcasting. The second part looks into the implementation process of barter between Czech Television and media house. After that, there are secondary data obtained from the project MML-TGI and primary data from the questionnaire survey analyzed. Fi-nally are presented interviews with practitioners who provide a comprehensive view of the ongoing barter cooperation.
|
|
Program Dramaturgy of the Public Service Media
Badač, Peter ; MATHÉ, Ivo (advisor) ; MYSLÍK, Václav (referee)
In this thesis I deal with the public media programming.
On the example of Czech television, Irish RTÉ and Finnish YLE am I trying to show the current tendences in the programming of new project and format as well as to show the relationship between the public broadcasters and new medias. Within the programming this thesis deals with the various types of genres that are broadcasted by public media, on the field of development of new programs it describes the process of development of new projects in the institutions mentioned before. It also analyses the current programming and scheduling of the public media.
This thesis also covers the current trends in European public broadcasting companies and shows the trends on the field of develepment of new programms and new media.
|
|
Analyze Political Coverage of Czech Television
Švejcarová, Pavla ; Müller, Karel (advisor) ; Mikeš, Jiří (referee)
The aim of this bachelor thesis is to analyze political coverage of Czech Television in particular event. Firstly, it tries to describe theoretic parts of coverage and to define every components of objectivity. Next part of this thesis describes the institute of Czech Television and everything what can influence on its operation. Finally, the third part of work is the analysis, which tries to find part of objectivity and impartiality and tries to prove that articles of Codex of Czech Television are met in programmes
|
|
Logistic processes in the preparation and implementation of shooting a TV show on Czech TV
Borovcová, Julie ; Mervart, Michal (advisor) ; Bareš, Jindřich (referee)
Bachelor thesis concentrates on analysis of logistic activities in the process of creating a TV show on Czech TV. The objective is to discover and describe the key logistic activities and identify its strengths and weaknesses of this process. The secondary objective is to form recommendation for possible improvements. Two main parts divide this thesis. Theoretical part has been prepared on the basis of the summary information from the technical literature data and this forms introduction to Czech TV. Exact procedure of filming TV shows is was based on interviews and personal meeting with one of the employees of Czech TV, specifically with the head of production. Final comments has been made by comparing of theoretical knowledge and found information.
|
|
The role of public service broadcasters: Czech TV crisis
Chmelíček, Jan ; Vymětal, Petr (advisor) ; Rey, Martin (referee)
The thesis deals with the crisis in the public broadcaster - Czech television during the years 2000 and 2001, when the employees of the TV refused to cooperate with a newly elected director Jiří Hodač. The main question the thesis deals with is the interpretation of the crisis. Are there any alternative explanations of the crisis and its causes - different from those still being accepted today? Therefore it also discusses the possibility of the crisis being prepared by Čtyřkoalice or even by the employees of the TV. Comparing & contrasting the statements of the crisis actors the thesis shows that there is no simple interpretation. The thesis illuminates the roles of particular bodies that are important for the TV operation, it also analyses the news services of both antagonized teams and explains the role of particular actors during the crisis. The thesis uses mainly contemporary materials, TV broadcasting and various composite books.
|
| |
|
The influence of digitization on the Czech media law and legal environment
Zápotocký, Jan ; Boháček, Martin (advisor) ; Wimrová, Hana (referee)
The diploma thesis The influence of digitization on the Czech media law and legal environment deals with the transformation of media law and legal environment during the transition from analogue to digital broadcasting in the Czech Republic. The text describes and evaluates change of the broadcasting legislation, and emphasizes not only the actual changes in legal regulations, but also the legislative process and influences that have affected the final text of the laws. In the introduction thesis describes the development of existing legislation, both domestic and the acquis communautaire. In further parts it answers the question how relevant, understandable and conceptual the change in the media legislation was, how these changes correspond to the current technical and organizational requirements of the media market and how the process have been influenced by jurisdictional dispute between Council for Radio and Television Broadcasting and Czech Telecommunication Office. In the second half space is devoted to the licensing procedure of new digital television and following litigation as well as a comparison with Slovak regulatory framework. Regarding the major changes of the legislation the author recommends adjustments de lege ferenda.
|
|
TV news service in the Czechoslovakia and after in the Czech republic, with focus on ČT24 news channel
Pakostová, Petra ; Soška, Milan (advisor) ; Vorlíčková, Hana (referee)
This thesis is focused on history and current situation in TV news service in the Czechoslovakia and after 1993 also in the Czech republic. Primarily the text is focused on statutory Czech TV, the conditions in 50's when the broadcasting started and its development. Very important year in TV broadcasting was 2005, when Czech TV started-up the very new channel - the ČT24. It was created to inform about upcoming events continually, twenty four seven. As the consequence the Czech republic joined other countries with continual news broadcasting service. Development of the ČT24 is described in the thesis in detail. How is the broadcasting scheme of the channel? What personal and technology changes did it bring? How is the ratings? Who is actually preparing the broadcasting and how? Did the ČT24 managed to reach to the target market? The thesis will certainly answer all the questions. Apart from the literature there are also used the real experience from television environment.
|
|
Manipulation, disinformation and faults in television news
Ziková, Jitka ; Roll, Marek (advisor) ; Běláčková, Vendula (referee)
The thesis considers with balance and objectivity of the main news program of Česká televize. It tries to unfold inaccurate coverages, being transmitted in Události from september 2009 until december 2009. Inadequacies are further described and analysed in detail. Based on personal judgement, there is a possible reason and inflictor stated. The objective of this thesis is to point out Inadequacies in main news service of statutory television from view of objectivity, balance, correctness and other faults. Further provides aspects, which are the most frequent purpose of making faults. Thesis supplements monthly reports of Czech info company, which judges balance of news service only in constrained scale. The results of analysis provides valueable ratings of Události not only for television management, but for redactors themselves and other members of news team. The thesis doesn't lack even consideration about possibility of minimalisation the mentioned inadequacies. The source of information and data are articles, documents from Česká televize database, news service online archiv and experience from working in news room ČT. First part of thesis is concentrated on theoretical base. Serves to understand the whole problematics and as starting point for rest of the thesis. Even contains practical examples of manipulation and disinformation from the past and present. Second part describes the way of investigation of Česká televize news service and defines criteria of ratings. Third part of the thesis summarises results of the analysis, judges frequency and importance of inadequacies in news service and summarises their characteristics and elimination possibility. Conclusion summarises knowledge of the thesis, their comments, and enrichment from ČT news room experience.
|
|
Effectiveness of the concessionary fees of Czech Television
Hartmannová, Eva ; Hudík, Marek (advisor) ; Bolcha, Peter (referee)
The work is concerned with the efficiency of the system of financing Czech Televison. Namely, it examines the question whether it is more appropriate to finance public television with concessionary fees or with taxes, considering the fact that at present almost everybody has a tv set. Expenses associated with collecting fees and their recovery, with detection of nonpayers and with maintanance of databases are taken into account. The systems of financing in different European countries are compared. The possible impact on political independence of the mass media is examined and also disproved. The author tends to finance The Czech Television with taxes.
|