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Marketingová studie spokojenosti uživatelů dřevostaveb na území Jihomoravského kraje
Čejka, David
The bachelor thesis focuses on a marketing study of the satisfaction of users of wooden buildings in the South Moravian Region. The investigation was designed to the approved wooden buildings between 2015 and 2022. Thanks to the questionnaire, I obtained answers to the individual headings, where I received information about the owners of the wooden buildings themselves. In addition, owners responded based on their experience and expectations of timber-frame construction. I then compiled the results into graphs and commented on them. I compared them with results from previous years. I formulated marketing recommendations for wood building contractors. I evaluated the practical benefits for the timber industry and the construction sector in the South Moravian Region.
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Benefit of Personal Assistance from the Perspective of Users
SLÁČÍKOVÁ, Olga
The bachelor thesis is divided into theoretical and practical parts. The theoretical part consists of four basic areas. The first is focused on the legislative definition of personal assistance, its types, what personal assistance actually entails, prerequisites for performing the work of a personal assistant, who is a user (client) of social services. In the second heading Maslow's pyramid of needs is described, the third heading is devoted to the elderly, the definition of old age and ageing, the division of old age, biological, psychological, social aspects, demographic aspects of old age and ageing and the specifics of communication with the elderly and the specifics of communication with the elderly with diagnosed dementia are described. The third strand concludes with a description of the needs of the elderly. The fourth strand concerns persons with disabilities. This section describes the specifics of each type of disability - intellectual disability, hearing impairment, visual impairment, physical impairment - and the specifics of communicating with clients with each type of disability. The last section of the theoretical part concludes with a basic definition of the needs of people with disabilities. The main aim of this thesis was to find out what the users of personal assistance see as the greatest benefit. A sub-objective was to determine satisfaction with the services provided. In addition to the actual benefits of the service and satisfaction with the services provided, the thesis also assesses the areas that users are not satisfied with and what their relationship is with the assistants who attend the clients. At the end of the interview, clients were able to give their opinion on personal assistance as such, or comment on its contribution to society. To carry out the research part, a qualitative type of research was chosen, it was carried out by the method of questioning and using the technique of semi-structured interview. The interviews were recorded with the permission of the clients, transcribed into written from and open coded. The target group were the clients of PROSAZ in Prague. The research showed that for each client, personal assistance, or its benefits, means something a little different, and the approach of men and women to this service also differed. Clients particularly valued the opportunity to live in their own home environment and the security of help with activities they were no longer able to do. In the case of men, the filling and the benefit were merged. In addition, women were glad for the opportunity to talk to someone. The research also showed that clients were satisfied with the level of service provided, but had reservations about the problem coordinator and telephone checks by assistants. Relationships with the assistants varied by gender: men had a neutral to friendly relationship with the assistants, they perceived the assistants as outside help and women additionally perceived the assistants as their grandchildren and thus their relationship was somewhat protective. Clients perceived the service as necessary, but undervalued by the public and politicians, and therefore undervalued financially.
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Website Optimization Proposal for the Organization Based on Google Analytics
Sydorenko, Polina ; Matečná, Mária (referee) ; Luhan, Jan (advisor)
Diplomová práce se zaměřuje na návrh konfigurace nástrojů Google Analytics 4 pro digitální společnost v Brně. Práce je rozdělena do tří hlavních částí. První část zkoumá teoretické základy webové analytiky a jejích nástrojů. Druhá část zahrnuje analýzu aktuálního stavu konfigurace nástrojů pro analýzu webových stránek společnosti a provedení důkladné analýzy výkonnosti webu. Nakonec třetí část představuje návrh řešení odvozený z analýzy současného stavu a požadavků společnosti s aplikací teoretických konceptů probíraných v celé práci.
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Marketing Communication
Tomášek, Vojtěch ; Havíř, David (referee) ; Schüller, David (advisor)
This diploma thesis focuses on the creation of a marketing communication proposal for the new platform of SKLADOMAT s.r.o., which specializes in the sale and rental of storage space. The work consists of three parts. The theoretical part contains literary research related to marketing communication and the methods used in this area. The analytical part is devoted to the analysis of the current state, including the analysis of the macro environment, marketing mix, competition and segmentation, as well as its own research. In the last, design part, proposals are presented to improve the company's current marketing communication and serve as an example for future employees and external suppliers. This section also includes a timeline, financial evaluation of proposals and recommendations for measuring the performance of individual proposals.
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Využití internetových technologií pro propagaci malého podniku
Buchtová, Zuzana
BUCHTOVÁ, Z. Promotion of a small enterprise by using internet technologies. Bachelor thesis Brno: MENDELU in Brno, 2014. The aim of this bachelor thesis is to create a proposal for the e-promotion possibilities of a small winery. The proposal will be processed based on the actual situation analyses and marketing survey. The theoretical part provides general information about e-marketing and different ways of promotion including evaluation of their efficiency and also their costs. The practical part of the thesis evaluates the questionnaire survey and describes the specific marketing plan for the e- promotion of the enterprise and its budget.
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Marketingová studie spokojenosti uživatelů dřevostaveb na území Kralovehradeckého kraje
Pařízek, Dominik
The Bachelor thesis deals with a survey of satisfaction of people living in wooden stuctures in Královehradský region. The objecive is to properly evaluate the motives for acquisition, user's experiences, advantages and disadvantages of these wooden structures and to make connections why it is so in this region. The author also dedicated one part of this thesis for description of the users themselves or their buildings. The results of this study can be further used in marketing, as a recommendations for companies or as an indicators for public.
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The Epidemic of SARS-COV-2 and its Influence on the Social Services in the Southbohemian Region
BOUŠKOVÁ, Naděžda
This bachelor thesis deals with the SARS-CoV-2 pandemic and encroachments and changes, that the pandemic caused in the social services and which the workers in the social services had to face. The main aim of this thesis is to analyze these changes and their impact on the workers in the field of social services. To conduct such analysis, qualitative method of research using half-structured interviews was applied. All data collected during individual interviews were then assessed and divided into 9 categories. The conducted research proved, that the SARS-CoV-2 pandemic had two major impacts on the professional and private lives of the employees working in the social services. The workers had to deal with physically demanding situations, but especially with constant stress and permanent fear for the health of their own, their relatives and friends, and also of the recipients The main significance of this thesis lies especially in the fact, that the object of analysis was a social group taking care of the most vulnerable people in these unprecedented times. The outcomes of the thesis may contribute to further research in the field of stress load on the psyche of employees, especially long-lasting work and stress load may take its toll in the following weeks and months. The outcomes may also become a stimulus for employers in social services to prepare programmes to help the employees with physical and psychological regeneration.
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Automatic scheduling system
Janíčková, Natália ; Mézl, Martin (referee) ; Sekora, Jiří (advisor)
The Diploma thesis is devoted to the development of a web application for scheduling the services of medical staff. It discusses the different parts of the application such as algorithms or software tools. The system will allow the generation of services based on the requirements of the employee or administrator, respecting the legislation.
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Temporary agency work
Martínková, Kateřina ; Štefko, Martin (advisor) ; Tomšej, Jakub (referee)
The aim of this diploma thesis is to offer a complete overview of the institute of temporary agency work. Temporary agency work is an institute that brings to the user undertakings the possibility to quickly adapt to the increase or decrease in demand for their products by changing the number of employees. The first part of the diploma thesis presents a brief excursion into the history of temporary agency work with focus on the most important historic moments and includes the explanation of its impacts. This chapter emphasises Czech history of temporary agency work, but it takes a quick glance at the history of temporary agency work in other states. The institute of temporary agency work was introduced to the Czech legal system as late as 2004. This point is very important to understand the uneasy position of agency employment on our labour market. The main part of this diploma thesis concerns current legal status of temporary agency work. It analyses obligations of the Czech Republic arising from the C181 and directive 2008/104/ES. The thesis continues to the Czech legal system and it analyses the positions of a private employment agency, user undertaking and an agency employee. It includes the establishment of a private employment agency, obligations during its existence and its cessation. There...
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Homelesses with regress to the social services
Pouchová, Lucie ; Šťastná, Jaroslava (advisor) ; Pěnkava, Pavel (referee)
This thesis concerns repeated returns of homeless people to social services. The theoretical part focuses on the description and the problem areas of homeless people, cultural-historical development of homelessness in Czech lands - defines the term of social services and discusses the model of work with the target group in Poland. At the end of the theoretical part a Center for homeless people the Bohuslav Bures social services center (BBSSC) Salvation Army is presented, in this way methods of work with the target group are demonstrated, the way of keeping documentation is described and the analysis of the shelter home relevant to the theme of the work are publicized. The research carried out in the practical part looks for factors which have caused the return of the former users of social services. For the purposes of the work the phenomenon of returning is studied in persons, who in the period of 2007 - April 2012 used a shelter home in BBSSC in Salvation Army, left for commercial housing and after their departure they come back to BBSSC within one year as candidates for a social service. In order to find this information semi- standardized interviews were held and analysis of the data was carried out (a study of documentation of personal files). This work finds out the factors which might have...
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