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Fair trade focused on coffee market
Marvanová, Lucie ; Hinčica, Vít (advisor) ; Němečková, Iveta (referee)
This thesis provides information about coffee and its growing, processing and way to the consumer. It informs about fair trade principles and their application in practice. Practical part of this thesis evaluates coffee and fair trade coffee market both globally and nationally. Very last part of a thesis is dedicated to evaluation of the real fair trade existence.
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Fairtrade in the international trade with tea on the example of Kenya.
Císařovská, Tereza ; Bolotov, Ilya (advisor) ; Hinčica, Vít (referee)
The thesis describes Fairtrade and the international trade with tea and shows both on the example of the Kenyan economy. All three topics are introduced separately first, then connected amongst each other and all are put together in the third chapter. The aim of this thesis is to describe Fairtrade and the international trade with tea so that the reader is able to imagine the conditions of the international tea market and to form an opinion on how Fairtrade is involved, if it is actually helping and what influence does it have.
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Needs Assessment of towns, schools and churches involved in Fairtrade towns campaign
Chmel, Václav ; Remr, Jiří (advisor) ; Tuček, Milan (referee)
The thesis provides a need assessment of towns, schools and local religious congregations that joined the Fairtrade Towns campaign. It is framed into a broad topic beginning with global issues, going through the concept of fair trade to the subject of this research. The author reflects his approach and explains why the system theory and theory of autopoiesis was chosen as an interpretive framework for analysing data. Having regard to the methods, the thesis uses needs assessment approach. Its interpretive possibilities are later used. The author focuses on the formulation of hypotheses before the implementation of qualitative interviews as the main research method. Final hypotheses served as a guide for research. The author performs analysis of available resources and uses his own quantitative data analysis findings that used confirmatory factor analysis and logistic regression. Qualitative interviews were conducted and thematic analysis was made. Than aforementioned analyses approaches were used too. The needs of subjects that joined the campaign were found out, described and assessed.
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Trda mark and Brand as a Cultural Phenomenon
Frischmann, Petr ; Mucha, Ivan (advisor) ; Kosek, Jan (referee) ; Poláková, Markéta (referee)
The subject of this thesis is the empirical-theoretical analysis of socio-cultural impact of cultural elements represented by trademarks and brands from the perspective of specific cultural complex. Combination of mentioned cultural elements is examined as participating in creation of relevant symbolic base for human communication in current globalized society having capacity to influence not only consumer decision making process but also general values and cultural patterns. Persuasiveness of this cultural complex is based on the particular cultural environment adapting permanently to its evolution. Brands and trademarks in this form are retrospectively affecting the social environment. High level of efficiency and speed of such processes are currently accelerated by technological development of communication tools supporting acculturation and globalization aspects. Although described processes and relationships are generated primarily in the sphere of consumer decision-making, their real impact on the social groups is significant being relevant element of shaping general social paradigm. Socio-cultural norms are examined as cultural elements playing special role in such processes granting protection to major values shared by social groups and protecting the individual private interest represented...
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Validity of Direct Measurement of Stated Willingness to Pay in the Context of Fair Trade
Mičínová, Veronika ; Remr, Jiří (advisor) ; Hendl, Jan (referee)
The diploma thesis deals with validity of direct measurement of stated willingness to pay (WTP) in the fair trade context based on two-phase measurement applied in the INESAN survey. Attention is also paid to the unit of answer to an open-ended question and to the functionality of WTP as an indicator of purchase intent. First, fair trade, the concept of WTP with focus on areas of its application, ways of measurement, critics and problems of its use are introduced from the theoretical perspective. Further, cognitive aspects of the process of answering survey questions as a way of testing the functionality of a measurement tool are analyzed. The thesis is built on a combination of two survey methods, cognitive interviews and secondary analysis of quantitative data. It concludes that measuring WTP for the purpose of capturing the value of fair trade using direct stated method of measurement is problematic as numerous risks with impact on validity of acquired data appear. Those risks concern both the particular way of measurement and the direct stated WTP measurement in general, starting with ambiguous interpretation of WTP questions for a fair trade product among respondents. The thesis also shows that answering open-ended question in the form of percentage is cognitively more demanding than in the...
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The effect of the fairtrade system on coffee growing - regional case studies
Jodas, Jan ; Jelen, Libor (advisor) ; Eretová, Veronika (referee)
Coffee growing is an important part of economy for many countries. It often is their only source of economic income. Global market price instability can highly influence their economic situation. Fair Trade organizations are trying to preclude this trend by guaranteeing stable purchase prices. Nicaragua, Guatemala, Papua New Guinea, Uganda and Malawi have been chosen for regional case studies, which analyze the work and the impact of the Fair Trade organizations on coffee growing and overall agriculture production of these countries.
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Conviction and Consumption - The Case of Fair Trade in the Czech Republic
Humhej, Jan ; Remr, Jiří (advisor) ; Soukup, Petr (referee)
As documented in previous research, the attitude-behaviour gap (inconsistency between declared values and actual purchases) is phenomena which affects consumption in many different markets of ethical consumption. The diploma thesis analyses this phenomena, specifically in Czech Fair trade market. The attitude behaviour gap in the Czech Fair trade market was found to be in around third of the population, confirming the presence of the gap, which replicated the results of previous research in the field. From people with pro Fair trade values who do not buy Fair trade products, approximately half is not aware of Fair trade existence, indicating that lack of Fair trade awareness could be possibly hurting Fair trade sales. When analyzing respondents with pro Fair trade values who also have Fair Trade awareness, the skepticism towards ability of Fair trade movement to fulfill their declared goals and high quality perception of Fair trade products turned out to be the strongest and statistically significant predictors of whether one buys Fair trade or not. Focus on raising awareness about Fair trade existence, improving quality perception and decreasing skepticism towards Fair trade conversion is suggested for Fair trade marketers for helping to convert people with pro Fair trade values into Fair trade buyers.
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Awareness of fair trade in the Czech Republic
BESTREJKOVÁ, Jana
This bachelor thesis focused on introduction of fair trade in the world and in the Czech Republic. At the beginning of this bachelor thesis is introduce fair trade, development of fair trade and conecting with human rights. Then there are introducing main organizations and campaigns in the world and in the Czech Republic. The aim of this bachelor thesis was with literature and other sources introduce fair trade, principles of fair trade and activity in the world and in the Czech Republic. The next step was find out, how big is awareness about fair trade in South Bohemia. For meeting aims were used knowladge from literature and other sources and from the results of quantitative research. On the basis of read up materials were established four hypotheses. On the basis of these hypotheses were compiled questions. This bachelor thesis is intended for all people, who wants to know some basic information about fair trade or they wants to know some more other information about fair trade principles, about connection with human rights or for all who wants to know some information about fair trade organizations and their campaigns.
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Fairtrade tea on the Czech market
RYSOVÁ, Kateřina
The aim of this work is describe the situation of fairtrade products on the Czech market and define production standards for tea small producers and traders. In theoretical part there are described basic information about tea, system of fair trade and fair trade tea. Practical part is focused on consumer buying behaviour of fair trade tea and exploration of offered assortment of fair trade products in retail chains.
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Fair Trade fruits and flowers on the Czech market
NEUWIRTHOVÁ, Alena
The aim of this work is to introduce specific standards for fair trade products, especially for fruit and flowers. Moreover, the analyses the offer of Fairtrade fruit and flowers on the Czech market and determines consumer attitudes to these certified products. The attention is also paid to the campaigns, which are supposed to improve the awareness of Fair Trade and encourage the interest of real purchases.
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