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The utilization of potential of the region Pěnčínsko for tourism development
Kořínková, Dana ; Jarolímková, Liběna (advisor) ; Herget, Jan (referee)
This thesis analyses the potential for tourism development in the region of Pěnčín near Jablonec nad Nisou- current supply of the tourism porducts, unexploited potential, planned projects and investments. The questionnaire research among the locals is also part of the analysis. It should demonstrate the attitude of locals to tourism and its possible development. This analysis and findings from the theoretical part of thesis are used for suggestion of tourism operating in this region.
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Destination marketing of regions in CR
Krütznerová, Sandra ; Khendriche Trhlínová, Zuzana (advisor) ; Kadeřábková, Jaroslava (referee)
Marketing on the level of public administration and local government is becoming to be more important in last years. This thesis deals with one of the area of marketing, specifically destination marketing. In the Czech Republic, destination marketing is implemented at several levels -- national, regional and local. Attention in this thesis is devoted mainly to the regional level of destination marketing. The first part provides with a theoretical basis for this issue and explain concept of "destination marketing" as well as marketing and communication mix of the region. Than marketing strategy, brand and image of the region are described. The main part of the thesis consist of evaluating and comparing the implementation of destination marketing in Central Bohemia, Pilsen region and Liberec region. Regional tourism strategies are analyzed first, followed by investigation research of the real implementation, attention is also focused on the ways of promoting the regions.
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Possibilities of tourism development in area Klatovsko
KUBEŠOVÁ, Zuzana
This thesis is focused on expectations of tourism in the area of Klatovy. This region is an area with a natural potential and cultural wealth. The main aim of this thesis is to analyze tourism and reveal the hidden potential of the tourist area. A sub-aim is the implementation of marketing research focused on the state of tourism in the area. As shown in the analyses, the Klatovy region is frequented mainly because of its ideal conditions for active holidays. On the basis of this result was drawn up tourism product: ?Cycling trips throughout the area of Klatovy?. The main task of this product is extending the time which spend a visitor in the studied area. This also includes a higher consumption of services of tourism and as well revenue for entrepreneurs and local government.
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Tourism potential analysis of the Sokolov region
Kněžická, Lenka ; Valentová, Jana (advisor) ; Vidlák, Miroslav (referee)
The aim of this work is to create a profound analysis of tourism potential of Sokolov region located in Western Bohemia, the region with long industrial history. There are described location and realization factors of tourism in this region with concrete examples, the current offer of tourism services is mentioned, new projects are brought to the attention and the success of the older ones is reviewed. The following part of this work is devoted to an introduction into theory of destination marketing and management with specification of its participants. The final part deals with investigation among local people, visitors and travel agencies which analysed their opinion of tourism potential of this destination. The main goal of this work is to show that in the future Sokolov region is supposed to be a very nice place to visit and spend some time on holiday.
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Destination Marketing and Management
Kocková, Jitka ; Hesková, Marie (advisor) ; Musil, Martin (referee)
Work presents the theoretical aspects of destination management and marketing. It defines the destination management and sustainable development of tourism. The work is applied to destination management and destination marketing in region Sokolovsko. For this destiaci is proposed marketing strategy and marketing mix.
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The Strategy of Tourism Destination Development - the Acitvity Analysis of the Tourism Authority South Moravia
Večeřová, Lucie ; Vaško, Martin (advisor) ; Vojtová, Zuzana (referee)
Nowadays it is not an easy achievable aim to ensure the success of tourism destination in the tourism market due to tougher and tougher competition and more and more demanding visitor requirements. The sustainable development of tourism is in a close relation with the regional development which the destination marketing and management deal with. The thesis aim is to analyse the activity of the Tourism Authority South Moravia which is the Destination Management Company in the Czech Republic in South Moravia and aims at the visitor number increase in the region. The thesis involves some definitions from destination management field, the characteristics and tourism offers of South Moravia region, the activity evaluation within the context of the regional characteristics and the possible future activities.
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