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Sale promotion of a small family business producing dancing costumes
Prokešová, Renata ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
In this bachelor thesis I deal with a particular company whose main business is production of dance costumes. Thesis is divided into two parts, which is theoretical and the other one is practical. Theoretical part includes basis of marketing communication. It focuses on sales promotion, advertising and point of sale communication. The other part focuses on aplication of theoretical knowledge to a practical use in specific company. My bachelor thesis is devoted to a current marketing situation and at the end of this thesis is proposed new marketing campaign.
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Marketing Research
Adam, František ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
Thebachelor thesis focuses on the level ofsatisfactionoftheclientwiththeoffered-production in thefieldofhealth care. The thesis contains a theoretical part where I describetheconceptsthat are related to thefocusofthework. In thenextsection, analysesoftheexternal and internal environment willbecarriedout and a question-nairewillbeprepared. On thebasisoftheinformationfrom these analyses, I willpro-poseproposalsforimprovement.
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Leadership and management of personnel in construction company
Hegerová, Anežka ; Sláma, Lukáš (referee) ; Linkeschová, Dana (advisor)
This bachelor thesis deals with topics of leadership and staff management in the construction business. The purpose of the thesis is to analyze situation in the fields associated with problematics of Czech construction business. The theoretical part introduces concepts and theories related to said problematic. There are four hypotheses proposed in the practical part. The situation considering diversity, motivation, comunication and education is evaluated through survey. The outcome of this thesis are partial conclusions and suggestions derived from trends and experiences found through research. These conclusions and suggestions may be helpful for those holding leadership and employee management work positions in construction companies.
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Integration of children with developmental dysphasia in regular elementary schools
VLČKOVÁ, Petra
This bachelor thesis deals with developmental dysphasia. The aim of this thesis is to try to expound this complicated disorder. Also the thesis highlights the difficult integration of the disabled child to a regular class in elementary school. The theoretical part of this thesis briefly describe speech disorders. In detail there is defined the concept of developmental dysphasia, its symptoms, diagnosis and organizations that may be helpful for children with this handicap. A special chapter is devoted to the integration process. In the practical part is used the method of case studies. The focus is on analysis of technical documentation and observation of two integrated pupils with developmental dysphasia in elementary school.
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The Communication between school and family
VACKOVÁ, Michaela
This thesis deals with communication between famiy and school. The thesis presents general insight into the cooperation between these two institutions. It particularly concentrates on communication between them, especially on its forms and platforms, which are frequently used to realize the aim of the dialogue. It also describes conflicts, which occur during communication and it offers view of its evaluation of both participants. The thesis includes an overview, which is based on the literature associated with this issue.
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The nursing care of patients with brain injurines
ZIMOVÁ, Eva
A brain injury generally belongs to the most frequent injuries. A patient with a brain injury is mostly hospitalized in a healthcare facility, where he/she should be provided with the complex medical care. As a nurse has an important and irreplaceable role in the care, she usually assists a patient at the admission, participates in the treatment, she is present at all complications that arise or at patient's recovery and release, she should have sufficient knowledge and know the rigours of such care. The goal of this thesis was to find out the specifics of the nursing care of patients with brain injuries and to ascertain the knowledge of the possible complications that might arise in patients with brain injuries, among general nurses. Research questions were set: What is the level of the knowledge of nursing care of patients with brain injuries among general nurses? What are the most frequently occurring complications in patients with brain injuries? What are the specifics of the nursing care of patients with brain injuries? How do nurses respond to complications that might arise in patients with brain injuries? Quantitative research carried out in the form of semi-structured interviews and participant observation were chosen for the elaboration of the empiric part. We can conclude on the basis of this work that nurses have good knowledge of the care of patients with brain injuries and its specifics. Nurses from traumatology departments however pay higher attention to a patient at the admission, a patient is disappearing from the answers given by nurses from anaesthesia departments, they more likely speak about examinations and operations. Nurses are also able to reveal complications and deal with them. However, nurses from anaesthesia departments are more capable of referring to this kind of injury and the related complications than those from traumatology. This is why I consider important to offer nurses further education in this issue, which they seem to miss according to results of the interviews. The results of this bachelor thesis can be presented at seminars at anaesthesiology and traumatology departments.
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Analysis and proposal of communication strategy for recording studio Startouch
Mitchev, Dobrin Dantchov ; Postler, Milan (advisor) ; Ivanov, Borislav (referee)
The objective of the thesis is the analysis and proposal of communication strategy of the recording studio Startouch. It is a multimedia studio offering audiovisual production, recording services and sound postproduction. To achieve the objective of this work i have chosen to combine theoretical and practical analysis to lead me to a final conclusive evaluation and proposal of the studios communication strategy. This thesis has a theoretical and practical part. The first focuses on marketing and communication theory. The practical part of the thesis analyses in depth the chosen company. The last part offers a evaluation of the existing strategy and gives a proposal for approving in future.
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