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Ideological presentation of European Union in chosen czech media
Jíša, Martin ; Schneiderová, Soňa (advisor) ; Lütke Notarp, Ulrike (referee)
The aim of this diploma thesis is to analyze the media construct of the European Union in chosen Czech mediae. The work applies to a concrete section of medial world using the method of discourse analysis and describes the structural means of the medial image of the European Union, emphasizing the ideological and political aspect of the analyzed material. The analysis is based on the certain period of 2018, when the presidential elections took place. This period was chosen due to the higher probability of occurrence of the required material. The material for discourse analysis was selected in the weekly magazines Echo and Respekt. The crucial criterion for the selection of these two periodicals was their explicit orientation towards conservative, alternatively liberal ideological orientation. The work describes the variability of the creation of media constructs. Due to the wide range of linguistic means, that can be used in discourse analysis, it was necessary to concretize the analysis into several partial linguistic phenomenons. The work is mainly structured in a form of metaphor due to the frequency and the influence. In the analysis, it was necessary to proceed to a more detailed categorization of metaphor so that it could be applied to specific textual material. At the same time, the most...
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Media Imagine of Transformation of Elite after 1989: Moral Havel and Technocrat Klaus
Loudová, Barbora ; Just, Petr (advisor) ; Osvaldová, Barbora (referee)
Czechoslovak society underwent a fundamental change in 1989, in which a certain portion of society, previously restricted from official intervention in politics, took crucial part. Even though this part of society (the dissent) was before 1989 restricted from participation in politics, it had been doing so. However, in illegal ways at that time, for which had been the involved often persecuted. This group of dissidents later contributed to the revolutionary changes, which is the source of certain mythology that began to appear in connection with them. During 1990s their influence decreased, and the dissent's political elite was gradually replaced by a new right- wing elite, promising economic reform and rapid transformation. The idealistic conception of politics was replaced by the pragmatic one and completely different and ambitious personalities came to the foreground. The new characters did not come from the background of fight against totalitarianism, yet they quickly gained political skills. This transformation of elites in Czech society can be expressed via comparison of Václav Havel and Václav Klaus, as both of them were among the main initiators of domestic politics. Therefore, this diploma thesis is focused on them and their media portrayal. The media reflect everyday reality and pose as...
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The media reflection of culture in Czech weeklies Respekt and Reflex
Jermanová, Barbora ; Miessler, Jan (advisor) ; Soukup, Martin (referee)
The aim of the diploma thesis "Media image of culture in the weekly Respekt and Reflex" is to use qualitative and quantitative research to describe the attitude towards culture and its relationship in the social news weekly magazines Respekt and Reflex. The theoretical part of this work is devoted to the description of the influences on the production of cultural journalism. It deals with the interpretative conception of culture, from the anthropological conception, through the conception of the Frankfurt and Birmingham schools to contemporary approaches to the attitude towards culture and the creative industries. All this is set in the context of the study of media and mass media, which is also influencing the cultural production. The results of the analytical part then present the concept of culture based on the description of editorial approaches to cultural topics and the analysis of the contents of the stated weekly magazines. In the end of the work the theoretical knowledge is connected with the results of research. Keywords Cultural journalism, culture in media, culture, media, society, cultural society, Respekt, Refex, weekly magazines.
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The role of proofreading in modern media
Platil, Daniel ; Slanec, Jaroslav (advisor) ; Halada, Jan (referee)
Bachelor's thesis "Proofreading and its role in today's media on the example of the magazine Respekt" consists of two parts. The first theoretical section mainly focuses on the definition of key concepts, proofreading work, conventions, and rules concerning interventions into the texts. It also attempts to put the change of the profession into the historical context, which is mainly related to the rapid technical development of the polygraphic industry. The practical section subsequently analytically verified readers' satisfaction with the level of linguistic competence of the magazine Respekt through a questionnaire. Following the results of the questionnaire that indicated worsening quality proofreading of ten selected issues from the years 1997, 2007 and 2017 was made to assess whether there have been any changes concerning the level of linguistic competence. This thesis attempts to put uncovered shortcomings both into the context of the era and the editorial work of the analysed media. On the occasion, language editor Petra Švehlová directly from magazine Respekt was approached - she attempted to interpret and evaluate the acquired data. Proofreading that was made did uncover certain misconducts, however, did not confirm the initial hypothesis itself that was supported by the research mentioned...
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Effectiveness of Law in behavioral perspective
Bartošová, Iveta ; Urban, Michal (advisor) ; Agha, Petr (referee)
Effectiveness of law in behavioral perspective Abstract The thesis is considering effective influence of law in society. Firstly, the basic concepts on effectiveness of law in fields of theory of law, sociology of law and legal philosophy are briefly introduced along with current system of assessing effectiveness of regulation in Czech legislative process in second chapter. Next it encourages to try on oneself the psychotherapeutical interview with the Law of Benjamin Sells, to find out about one's own potentially hidden ideas and prejudices about law and society. Finally in three consecutive chapters are introduced three basic concepts of human nature (anthropological pessimism, realism and optimism) that are informing our often unconscious choice of instruments used to enhance the effectiveness of law. Anthropological pessimism typically chooses control and deterrence. Anthropological realism uses control and deterrence for those, who are not influenced by softer measures, which it deliberately cultivates - trust and respect. These instruments are than examined from the perspective of their real effects on human behavior by means of research, studies and experiments mostly from the field of social-psychology. Finally, the sixth chapter concerns itself with anthropological optimism, which is introduced on...
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Advertising within weekly publications in times of the economic crisis 2007-2011
Tůmová, Michala ; Vlasák, Zbyněk (advisor) ; Zápotocký, Jan (referee)
This bachelor thesis Advertising within weekly publications in times of the economic crisis 2007-2011 uses quantitative content method to figure out frequency of advertisement placed by economic subjects in weekly magazines Respekt, Reflex and Týden. Time range was set from June 2007 to June 2011. The goal of this thesis is to ascertain behavior of these economic subjects before the crisis, in it's early period until the half of it. Theoretical part brings the explanation of the cause of the financial crisis, explains relations between advertisement and media, describes the evolution of chosen periodicals and introduces readers to used research method. Empirical part presents and illustrates obtained data which leads to conclusions. The appraisal of the study helped to make clear conclusions that proves the impact of financial crisis on economical subjects.
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Teacher and authority
VOJTOVÁ, Veronika
The master's theses focuses primarily on creating and a form of teacher's authority. It presents individual types, tries to describe what influences the authority and how easy it is to lose the authority. The master's theses also deals with teacher as a holder of authority and also deals with the issues of autority as a co-creator of discipline in the class. The goal of the practical part is to analyse the issues of authority and discipline in a class in high school. The research has two phases. The first one is a record of observation of 10 lessons taught by beggining teacher in a class that was marked as undisciplined by other teachers. The research is in the next phase completed by questionnaire survey "Evaluation of teacher by the student" (according to Holeček, 2014: p. 203, 204). Thee result of the research says that the the teacher is perceived by the students as a positive authority which makes students interested in his subject and the teacher is also perceived as a responsive person.
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Communication between the referee, the player and the coach in ice hockey
Velčovský, Jiří ; Arnošt, Pavel (advisor) ; Kregl, Jan (referee)
Title: Communication between referee, player and trainer in ice-hockey. Objectives: The main task of this thesis is to compare angles of view of the communication between referee, the player and the trainer from the view of all three sides. Another task is to create ideal methodical recommendations as to how such comunication should look. Methods: Bachelor thesis was conceived as a quantitative research using the questionnaire survey with elements of qualitative evaluation of the data. An open and closed questions was used to compile the anonymous questionnaire. Results: Methodical recommendatios were developer on the basis of collectiong and comparing questionnaire data distributed among respondent by jdges and plyers and choaches. Keywords: Ice hockey, communication, referee, player, trainer, problem, misunderstand, respect
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Differences in educational styles of parents with and without pedagogical education
Šimonová, Jindra ; Švandová, Martina (advisor) ; Jeřábková, Michaela (referee)
(in English) The design of the research pedagogical project deals with the way of raising children in families where the mother has university degree in education and in families where the parents do not have an education degree or teaching practice. The work focuses on discoverin differences in the upbringing of children in the sample families. The thesis is divided into two parts. The theoretical part includes definitons of key terms, characteristics of parental upbringing and educational styles. Firtstly, the work is focused on the issues of education from the point of view of the family, followed by characteristics of the teacher, his personality, typology of teaching styles, pedagogical skills and professional competence. The empirical part summarizes the outcomes of the qualitative research. Klíčová slova (anglicky): education, family, styles of education, respect, punishment, the aims of education, teacher's personality
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