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Marketing Strategy of the Selected Company
Hudcová, Ivana ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
The objective of this thesis is to increase the competitiveness of the company “Wine and other goodies” by creating new marketing strategies. For development of a new strategy I will start from analyzing of the current strategy. The work is divided into three main parts. The first part deals with the theoretical background, the second part focuses on the presentation and analysis of the current situation and the last so called „recommendation part” - formulates a draft of the marketing strategy to increase profits, gain new clients but also retain existing customers.
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Evaluation of the Company´s Financial Performance Using Benchmarking Approach
Veber, Michael ; Moravcová, Monika (referee) ; Bartoš, Vojtěch (advisor)
This master thesis is concerned with financial and business performance evaluation of the company RENATEX CZ a.s. Theoretical part deals with strategic analysis, company performance measuring methods, and financial analysis indicators. The practical part first evaluates RENATEX’s business environment and then, it provides a comparison of the company with selected competitors. While still using benchmarking methods, next phase of the thesis compares operational and financial indicators, services and products in offer, their quality, and implemented business strategies. Finally, the thesis suggests various measures to improve financial and business performance of the company.
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The Study of Sustainable Business Development in Services
Weiterová, Klára ; Fraňková, Kristýna (referee) ; Jurová, Marie (advisor)
For my thesis I have chosen the analysis of the current state of the company called „Stavební doprava a mechanizace, Praha a. s.” in the area of the economic growth and human resources and its impacts for the customers. The theoretical part of the thesis is focused on the latest knowledge in this issue, present trends and the explanation of the basic perception. In the practical part of the thesis there is shown the evaluation of the current state of the company and are included suggestions for maintaining the long-term development of the company.
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Proposal of Marketing Strategy
Velček, Martin ; Ing.Roman Gřešek (referee) ; Zich, Robert (advisor)
The subject of this thesis is to analyze the current situation and design a marketing strategy. The work is divided into three parts: theoretical, analytical and design. The first part is a theoretical overview of the problem of marketing strategy, a description of analytical marketing tools and features in the building. The second part focuses on the analysis of the situation in the company using financial analysis, PEST analysis, Porter's five forces analysis, BCG matrix and SWOT analysis. The third part is to design, formulate marketing strategy using the marketing mix 6P. The conclusion is devoted to communication and promotion mix.
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Firm Analysis by Different Methods
Vajdová, Petra ; Krobátová, Kristýna (referee) ; Hanušová, Helena (advisor)
This Master´s thesis focuses on analyzing a firm of my choosing. More specifically, it is a limited liability firm operating in the fields of architecture, design and construction. Using both external and internal analysis, including other selected analyses and their results, it clarifies the firm's position in the market in which it operates and evaluates its overall condition and structure. The conclusion advises on several proposals that lead to the overall improved state of the chosen firm.
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Business Activities Development of Company KRÁLOVOPOLSKÁ, a.s.
Balko, Michal ; Kouklík, Michal (referee) ; Šimberová, Iveta (advisor)
This thesis deals with business development of company KRÁLOVOPOLSKÁ, a.s. First part of the thesis is focused on theory, basic terms and methods used in business. Based on the theoretical basis, current status of the company and market environment will be analyzed. The major goal of the thesis is a proposal part including recommendations in order to gain new customers, strengthen relationships with the existing ones and maintain the current company’s market position.
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Evaluation of the Company´s Financial Performance using Benchmarking Approach
Vomlelová, Monika ; Luňáček, Jiří (referee) ; Bartoš, Vojtěch (advisor)
The Thesis is focused on financial and business performance evaluation of a DITON company. The method used in a Thesis is benchmarking. The first part provides theoretical opportunities for certain issues with pointing out the benchmarking importance. The second part contains company`s introduction, their competitors and situation analysis. Afterwards follows the main part of a Thesis that is benchmarking with appropriate competitors. The aim of analysis is to find weaknesses of company and find resolution to improve financial and business performance.
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