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R&D support: the way how to increase enterprises’ competitiveness
Bočková, Nina ; Dohnal, Mirko (referee) ; Duspiva, Pavel (referee) ; Motyčková, Monika (referee) ; Meluzín, Tomáš (advisor)
This dissertation investigates the possibilities of increased use of direct and indirect support for R&D in small and medium-sized companies operating in branches of the manufacturing industry in the Czech Republic and specialising in the production of computers and electronic and optical instrumentation and equipment. The choice of the topic of this work was motivated by personal experience in a field in which companies either have not had enough information to take advantages of subsidies for research and development or have had negative experience relating to applications for direct support for research and development. These facts have presented obstacles to the realisation of research and development in corporate practice. The aim of this dissertation is to propose a methodology for the use of available tools in support for research and development in the Czech Republic and its verification against real data from selected companies. Data from primary and secondary research was used to investigate the selected area of academic knowledge. A questionnaire investigation was performed on the basis of knowledge obtained from detailed research of Czech and foreign literary sources. The respondents were companies in the electronic industry. The dissertation presents the results of empirical research and an assessment of research questions relating to a comparison of a selected sample of companies actively realising research and development with companies engaged merely in production with no innovative processes. On the basis of questionnaire processing and the testing of research questions, a methodology was created for small and medium-sized companies with the use of fuzzy logic facilitating decision-making in the financing of research and development activities with the use of direct and indirect support. Use of the proposed methodology will allow companies to expand sources of financing for the innovation process as an essential part of the competitive battle in the industry in question. The methodology is a significant aid for strategic decision-making in small and medium-sized companies considering the introduction of research, development and innovation. Benefits of this dissertation can be seen not merely on the theoretical and practical level, but also in the area of education.
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Competitiveness of Project Management Software
Květoň, Petr ; Kuboš, Jaroslav (referee) ; Juřica, Pavel (advisor)
The bachelor thesis deals with the comparison of the competitiveness of software for project management. The main software is Navigo3, developed and distributed by Navigo Solutions s.r.o. The first part describes the company itself and its product, then describes competing software and the mutual comparsion. The next section will focus on implementing appropriate tools that will enhance the competitiveness of Navigo3 software.
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Proposal of Strategy to Increase Competitiveness of the Dance School Danza
Pikalová, Hana ; Veselá, Jitka (referee) ; Zich, Robert (advisor)
This master´s thesis is focused on competitiveness and consequent formation of the proposal of the strategy for incresing competitiveness of dance school Danza. Base data for the new strategy are gained from teoretical knowledge, the application of a questionnare survey and from analysis of general, branch and internal environment and SWOT analysis. Particular components of strategy,elements of marketing mix, are proposed on the base of data processing and their evaluating. This strategy is prerequisite for increasing competitiveness of the dance school Danza and creating her steady position on the market.
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Proposal of Strategy of SBU Development
Šebesta, Petr ; Ondra, Petr (referee) ; Zich, Robert (advisor)
Bývalý americký prezident prohlásil: “Plány jsou nic, plánování je všechno”. V tomto duchu lze říci, že dobře fungující systém strategického řízení je svým způsobem důležitější než samotné dokumenty, které produkuje. V tomto duchu se nese i celá tato práce, která zachycuje určitý stav strategie jedné strategické obchodní jednotky (SBU) firmy GlobSol CZ a její posun kupředu od původních abstraktních cílů k naprosto jasným a konkrétním krokům, které bude třeba v budoucnosti udělat pro rozvoj této obchodní jednotky. Po zhodnocení současného stavu teorie, je provedena analýza současného stavu strategie obchodní jednotky vzhledem k jejím okolím. Ze závěrečné SWOT analýzy jsou pak pro jednotlivé její prvky určovány cíle směřující ke strategickému rozvoji. Každý cíl je rozvinut do jednoho, či více kroků, které jasně determinují jak a kdy lze daného cíle dosáhnout. Na závěr je zhodnocen přínos této obchodní strategie, její předpoklady a rizikové faktory. Nejcennějším na celém dokumentu je však samotná činnost tvorby strategie, která rozvíjí zcela nové pohledy na možnosti rozvoje strategické obchodní jednotky.
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Marketing Strategy of the Selected Company
Šperlík, Max ; Krejčová, Tereza (referee) ; Chlebovský, Vít (advisor)
This master thesis is focused on increasing the competitiveness of the company “Pizzerie U Kalichu” by creating new marketing strategy. The work is divided into three main parts. The first part describes the theoretical knowledge associated with this topic. Second part is focused on the analysis of the current situation in the company. From these facts and dates we found out is created the third part, which is focused on the suggestion for improvement a marketing strategy. These improvements should lead to gain new customers, increase a profit for the company and increase a competitiveness of the company on the market.
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The Proposal to Increase the Company's Competitiveness - a Variant Solution
Kotrčová, Štěpánka ; Novák, Zdeněk (referee) ; Rompotl, Jaroslav (advisor)
This thesis deals with the creation of competitive strategy proposal for the company, which operates in the sphere of offering the services related to property management. The theoretical knowledge related to the topic is given first. In the analytical part is evaluated the current status of the internal and external environment. Then it is suggested a strategy to increase the competitiveness of the company, which is based on the information obtained from previous two parts of the thesis.
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Proposal of Business Strategy of Company
Bárta, Lukáš ; Koleňák, Jiří (referee) ; Zich, Robert (advisor)
This diploma thesis deals with the creation of business strategy for the development of small company. Especially at improving competitiveness and expansion of the branch network of retail stores with cheese. The thesis is based on the theoretical knowledge. In the analytical part is analyzed the current situation and based on the results is designed business strategy for the development of the company.
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Development of Competitivness of Company
Kheilová, Eliška ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
The thesis discusses the company tradesman doing business in the manufacturing market. Tradesman operates handicraft production, joinery, modeling. The thesis monitors the position of the entrepreneur due to market competition. Based on the analysis suggests tradesman how to improve his position in the competition. The thesis offers specific measures to improve business competitiveness.
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Hodnota pro zákazníka v návaznosti na CRM a jeho význam pro konkurenceschopnost podniku
Keřt, Radim ; Vaculík, Josef (advisor)
I deal with essential context of the value for consumers in terms of CRM (Customer Relationship Management) with emphasis on meaning for the competitiveness of the firm in the dissertation. Methodology for succesful implementation, innovation of the total concept of customer relationship management and assesment criteria to measuration of fruitfulness of implementation, innovation of the total concept of customer relationship management are the content of the dissertation.
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