|
|
ICT in Strategic Management of Companies
Priščák, Miroslav ; Svobodová, Karolína (referee) ; Zich, Robert (advisor)
The target of the thesis will be to propose a business strategy for a company operating in the field of digital design with emphasis on the use of ICT support for the proposed strategy. The thesis is divided into three basic parts. The first one is the theoretical part which will outline the theoretical basis characterizing the strategy and its implementation in connection with ICT. The second part will be an analysis of the internal and external environment of the company in order to obtain the basis for decision-making in the design part of the thesis. The third, design part will be devoted to the definition of business strategy and implementation of ICT to support it.
|
|
|
The Business Plan of Production and Distribution of Breakfast in Selected Location
Sojková, Šárka ; Svobodová, Marie (referee) ; Bumberová, Veronika (advisor)
The thesis is aimed at creating a real business plan for setting up a business in the production and distribution of breakfast for the selected location. Theoretical starting points for the work include basic concepts related to focusing on the carrier idea of the plan, the creation of the business model, the composition of the business plan, in particular the analytical-research methods used in the planning. The analysis section deals with the validation of the business idea and includes the identification of key factors in the wider context of the environment, the summary of which is then followed by a suitable strategy for a start-up in this area. The draft part describes the chosen strategy for the start-up business, including the business model, and their development into parts of the business plan structure.
|
|
|
Proposal of Strateggy of Company
Sabaková, Nikola ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
The content of this diploma thesis is to propose a business strategy for the newly established company, which will operate on the Czech market. The subject of the business is the operation of a special gastronomic facility created by combining two concepts of café and tea room with a focus on differentiation. The business strategy focuses on establishing a new company that defines its competitive behavior within the three-year horizon. Suggestions are focused on building a successful business and doing business to bring it a competitive advantage. On the basis of the analyzes conducted, they have computed competing enterprises, customers or internal business factors and will propose an appropriate company development strategy that will ensure its profitable prosperity. My goal is to create a unique, competitive and profitable business that meets all the requirements of its customers.
|
|
|
Development of Business Activitiesof Company Ideal Media s.r.o.
Smeták, Daniel ; Dufek, Tomáš (referee) ; Šimberová, Iveta (advisor)
This diploma thesis deals with the development of the business activities of Ideal Media. It operates in the e-business market. Based on the theoretical knowledge, the analysis of the external and internal environment will be carried out in this work. The reason is to assess the current market situation and the company. The result of the work is to provide suggestions and recommendations for the development of the company's business activities.
|
|
|
Establishing of the Small Company
Sysel, Vojtěch ; Kypet, Tomáš (referee) ; Koráb, Vojtěch (advisor)
The diploma thesis deals with the business plan proposal of establishing a hotel in Velké Meziříčí. The thesis consists of three parts. In the first part, there are theoretical approaches presented. These are connected with the market research. Based on the market research, the business plan is created.
|
|
|
Business Plan for Establishing of Small Company
Konečný, Dalibor ; Veselý, Josef (referee) ; Koráb, Vojtěch (advisor)
This diploma thesis deals with the creation of a business plan for the establishment of a business, that will operate a website through which will sell as an intermediary unusual leisure activities and experiences. The first part defines the theoretical concepts to create a business plan. The second part is devoted to the analysis of the current state. Based on the knowledge of the theoretical part and the results of the analytical part is business plan created in the proposal part.
|
|
|
Transformation of Business Process Models
Wohlgemuth, Jan ; Rychlý, Marek (referee) ; Weiss, Petr (advisor)
This work deals with research of business processes modeling, especially with using of the BPMN notation. Further, this work discusses representation of business processes in the text form using the extensible markup language - XML; its advantages and disadvantages. The main content of this work is the transformation of a model denoted in the BPMN notation into the UML language standard. This transformation is made at the level of XML specification. A simple application that can perform the given transformation is a part of this work.
|
|
|
Concept of Strategic Development of Small Family Winery
Válka, Vojtěch ; Válka, Karel (referee) ; Chlebovský, Vít (advisor)
The main subject of this work is the creation of a medium and long-term strategic concept for the family Valka Winery. The work also focuses on the development of the family company with regard to marketing, specifically brand marketing and its building, agritourism and its development opportunities, building and setting up the right business model and the overall planning and building of Valka Winery. The second chapter focuses on the theoretical basis for other chapters. In the third chapter is a complete analysis of company from the general environment, through the specifics of the wine market, to specific preachers of the family Winery War. In the last chapter we will find the final evaluation and own proposals as a concept of the plan, the possibility agritourism and products developement. At the end is economic evaluation and action plan for individual proposals.
|
|
|
Proposal for the Development of Competitiveness of Small Company
Kudera, Josef ; Chlebovský, Vít (referee) ; Zich, Robert (advisor)
Tato práce navrhuje konkurenční strategii včetně strategie rozvoje konkurenčních výhod pro novou servisní firmu na českém trhu. Návrh je založen na aktuální situaci na trhu a potřebách zákazníků s ohledem na možnosti nové firmy. Pro vybranou strategii byl vytvořen Business Model Canvas a Value Proposition Canvas. Výsledek práce by mohl posloužit jako podklad pro tvorbu strategie firmy plánující vstoupit na tento trh.
|
|
|
ICT in Strategic Management of Companies
Glesner, Ladislav ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
The content of this master’s thesis is the design of a competitive business strategy with the support of ICT for a new Café concept. The proposal is based on an analysis of competition, general and industry environment. The proposal itself can be divided into two parts. The first part deals with the design of a strategic framework for business. The second part presents a proposal and recommendations for the implementation of an information system. The work also includes financial evaluation and opportunities for future growth.
|
guest ::
