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Czech television and it's content for Generation Y
Jůzová, Klára ; KRUML, Milan (advisor) ; Zlatušková, Kamila (referee)
This thesis focuses on the changes the television industry has undergone in recent years. The aim of the thesis is to define a specific audience group and its preferences: the current generation of young people aged between 15 and 35 who belong to the sociological group called "Generation Y". The thesis contributes to knowledge by examining how the public Czech Television (CT) understands and addresses the needs of this specific audience group.
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Entertainment programmes in Czech television with an emphasis on public television.
Hirsch, Cyril ; MYSLÍK, Václav (advisor) ; SVOBODA, Otakar (referee)
Entertainment has been one of the major genres throughout the history of television, which has served an entertainment function from its very beginning. With the arrival of the dual broadcasting system, the genre became controversial in the context of public service to citizens.
The thesis discusses the evolution of entertainment programmes in Czech television, placing an emphasis on Česká televize (Czech Television), the public TV. The thesis provides a comprehensive picture of the genre, putting it in the context of the historical development of Česká televize and, later, the arrival of commercial broadcasters in the Czech Republic. It discusses the development of TV entertainment formats in terms of programming, as well as the possibilities and types of programme production. Yet the most important part is the comparison of private broadcasters' and the public institution's approach to the entertainment genre, which, by definition, tends to be rather commercial in its concept.
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The Downfall of Czech TV series
Hrubý, Tomáš ; Szczepanik, Petr (advisor) ; MATHÉ, Ivo (referee)
The thesis deals with the qualitative decline of the Czech serial production after the revolution, namely changes in the author-producer relationships, the impact of the introduction of the commercial broadcasters into the market and an internal development of the Public television. The thesis will also look at the changes in developement and production of tv series in the Czech republic.
The thesis will be looking for the roots and consequences of this qualitative decline and will compare it with the socialist era as well as the profesional developement of the foreign tv series. Through the analysis of production processes, the text seeks to identify fundamental principles affecting the quality of television production and outline possible systemic changes to strengthen the potential for future domestic as well as foreign succsess of Czech tv production.
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Production of music programs in Czech television with focus on the ČT art channel
Linhartová, Tereza ; Hanzlík, Jan (advisor) ; Šubrt, Daniel (referee)
The aim of this thesis is to describe the process of development and production of music programs and the position of music within the Czech television broadcast system; the analysis of the viewership development of the newly created ČT art channel and the representation of music programs and their respective genres on this channel. The theoretical part of the thesis defines related terms and clarifies the role of the individual segments in the proces of development and production of the programs. The practical part compares different ways of the production's proces on four specific cases, determines the development of the viewership for each year and charts in detail the musical oriented broadcast windows.
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Czech Television after 2012
Papalová, Tereza ; OUKROPEC, Petr (advisor) ; SVOBODA, Otakar (referee)
At the end of 2011, there was Petr Dvořák named as the new CEO of Czech public television. His goal was - among other things - to change the development and production in the ČT and reintroduce a system of creative groups, as they were years ago.
Majority of graduated students from production department sooner or later come across public television production in the Czech Television. The aim of this work is to explore the main and most visible changes, that Petr Dvořák with his management introduced, and to familiarize the reader with the new ways of development and production of programs in ČT.
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Analysis and Comparison of selected Developmental Parameters of Czech and Slovak Television
Rejzek, Jan ; Novák, Michal (advisor) ; Bína, Vladislav (referee)
The aim of this Bachelor's thesis is to analyze and subsequently compare and evaluate the progress of selected developmental indicators of the Czech and Slovak television. In the theoretical section is initially approached the evolution of the public television market in the middle and eastern Europe. After that, the thesis is focused on the Czech and Slovak television. At first, we get acquainted with its history and development, then we take a closer look at the analysis of selected parameters of both institutions, which are divided into three regions. In the final chapter, the analyzed parameters are compared, evaluated and explained.
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Czech television commercial products in relation to media cooperation
Dubská, Markéta ; Pešek, Ondřej (advisor) ; Zamazalová, Marcela (referee)
This master thesis deals with Czech television commercial products in relation to cooperation with media houses. The objective is to evaluate the presence of commercial products in Czech Television using qualitative and quantitative research, taking into consideration the part of the viewer, and advertiser of individual campaigns focusing on media houses. The thesis consists of two parts. The first theoretical part introduces the issue of commercial communication, characteristics and measurability of media. Further, it deals with media influence of Czech Television, including commercial products which may be used in broadcasting. The second part looks into the implementation process of barter between Czech Television and media house. After that, there are secondary data obtained from the project MML-TGI and primary data from the questionnaire survey analyzed. Fi-nally are presented interviews with practitioners who provide a comprehensive view of the ongoing barter cooperation.
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