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Marketing Analysis - AIMS International, s.r.o.
Kukura, Peter ; Procházková, Markéta (advisor) ; Magott, Marta (referee)
The main target of the Master's thesis is to evaluate international marketing activities of the AIMS International, s.r.o which belongs to the category of Small and Medium-sized Entities Within the Theory, definitions of marketing applications in the field of conference and incentive travel are described. Practical part is dealing with situation analysis of chosen company. Marketing budget and plan are included.
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The specific role of marketing in the field of health insurance
Cestr, David ; Procházková, Markéta (advisor) ; Bek, Jiří (referee)
The main target of this Master thesis is to find out health insurance company's possibilities in creating marketing plans and their implementation. The health insurance company is a specific subject which has different marketing tools as well as other responsibilities and legislative limitations. First part describes theoretical principles, methods and tools of marketing. Those are later applied to the field of public health insurance. Basic information about health insurance, its creation, formation and development concludes this passage. Second section deals with analysis of particular health insurance company, its marketing plan, budget, strategy, etc. An evaluation survey which depicts general public awareness of health insurance companies and their activities is also included in this part.
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Marketing in wedding photography
TVAROH, Jiří
Diploma work analyzes the market of weddings - the structure and needs of customers. Selection of the appropriate mix of communication tools with a focus on Web 2.0 and evaluate the results. Everything a concrete business.
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Expectations of development of tourism in Prachaticko
MRÁZ, Pavel
The thesis is focused on the Prachatice area. In the framework thesis was realized field research, determined profile visitor, created product package Criss-cross the Prachatice Area (specializes in cycling tourism, discovering nature, towns, ancient, historical and cultural monuments) and designed new tourism offer.
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The analyse of exploitation the regional brand by chosen producents in the region of Šumava
RANDÁK, Lukáš
The subject of this thesis bases on the assessing of the regional labeled products´ benefits. The first part discusses the regional traditional products marking in the Czech Republic area.The following part refers the regional brand of The Šumava original product \regm{} The gist of the thesis consists in describtion of the assigned produsers description and in the analysis of their opinions and experiences in The Šumava original product\regm{} brand using. In the next part there are analyzed the complete data gotten from all The Šumava original product \regm{} brand holders.In the conclusion, there are encompassed the own proposals of the changes in the activities of the agency granting the certificate The Šumava original product.This part was created on the basis of the obtained informations.
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Innovation of services in selected hotel
KOSÍKOVÁ, Veronika
The aim of this diploma thesis was to analyse services provided by a hotel in the historical center of Český Krumlov and to evaluate the customer satisfaction with these services. As the next step, I looked into a proposal to improve some of those services and to design new ones, which have, so far, been missed by the customers in the offer. The work was based on a survey, which was carried out during the summer and in the beginning of the autumn 2008. The opening part of the thesis mentions theoretical basis connected with the specialised literature. The work itself continues with the results of the survey (questionnaire). The closing part of the work suggests improvements and new packages of services for clients.
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Application of marketing in nonprofit organizations:ART Prometheus, o. s., CIANT, o. s.
Hoffmannová, Petra ; Procházková, Markéta (advisor) ; Stojáková, Karla (referee)
The thesis compares the application of marketing in the two selected nonprofit organizations that are active in the area of cultural management and production; ART Prometheus, o. s., and CIANT, o. s. The practical part comes from theorethical knowledge which is related to marketing mix, and this knowledge is applied to the above mentioned organizations.
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Marketing strategy of a particular company
Votavová, Alena ; Průša, Přemysl (advisor) ; Kukla, Jan (referee)
This thesis deals with the marketing strategy of a company F AIR spol. s r. o.,which is the first flying school in the Czech Republic and has its main domicile at the airport Benešov. The objective of this thesis is to introduce the products of the company, to analyse its marketing strategy and marketing environment, and finally to propose feasible changes of the contemporary strategy. To achieve this objective, I have applied several subanalyses and my own marketing research. The accumulated figures are evaluated in the final SWOT analysis. I have used this figures to bring up several changes, which could be conductive to the increase of the company's turnover and to the improvment of its customer's satisfaction.
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Marketing mix of the multiplex CineStar in České Budějovice
Kašparová, Barbora ; Hanzlík, Jan (advisor) ; Černá, Jitka (referee)
In its theoretic part this bachelor thesis deals with development of multiplexes, describes current state of multiplex market in the Czech republic, specifies the terms marketing and marketing mix and focuses on marketing in the service sector. In the practical part it focuses on marketing mix of a particular multiplex -- CineStar České Budějovice. The aim of this thesis is to analyse each component of marketing mix, evaluate it, eventually suggest possible solutions.
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