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New trends in internet marketing.
Vaľková, Alexandra ; Štědroň, Bohumír (advisor) ; Kocour, Vladimír (referee)
This Master's Thesis describes the evolution of the Internet, its importance in marketing and new trends and tools used in internet marketing. It also deals with question of potential Internet collapse in future, describes variants of how it could happen and gives the suggestions to solve this problem, too. The Master's Thesis also includes forecasts of evolution of the Internet till 2030 and forecasts of major global agencies concerning the evolution of information technologies and technological news, which can significantly influence the entrepreneurial activity of many companies all over the world.
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Trends of the consumer behaviour during the global economic recession: Detailed image of the Czech consumer
Kadilák, Michal ; Chytková, Zuzana (advisor) ; Stříteský, Václav (referee)
The main goal of this bachelor thesis is to explain the perfumes consumption trend in the Czech economic background and its differentiation from other, mostly savings-oriented trends. I am interested not only to describe the main signs of the trend, but I will also focus my research on unveiling hidden motivators inside consumer himself/herself. To fulfill this assignment, I chose the methods of qualitative market research to gather and interpret relevant data. Research itself was conducted with 5 consumers using individual in-depth interviews. During interviews, I was consecutively realizing the differences between general consumption pattern during the crisis and the consumption of perfumes, as one of the factors of self-presentation. By the end of the research, all the main drivers of consumers spending towards this specific category were identified. All findings were compared and connected to the theories of well known experts in the field of customer behaviour study, Cooley's "looking-glass self" and Belk's -- "extended self". The perfumes consumption trend confirmed its existence in the Czech Republic among respondents and has shown its tight correlation to consumers' identity and personality.
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Current trends in the insurance markets
Nováková, Zuzana ; Daňhel, Jaroslav (advisor) ; Ducháčková, Eva (referee)
This dissertation deals with current trends in insurance. The aim of this thesis is to find and analyse the development trends, which has affected the insurance market the most in the last years and to attempt a prognosis of the future development in insurance. The first part of the thesis is focused on the main factors, which has been caused by current Global trends. There are also detected significant changes that occurred by entering of the Czech Republic to the European Union. The last subhead informs about possible indicators which we can consider the development in the Czech insurance system on and possibly compare with development in international insurance market. The crucial part of the dissertation, concerning the trends in the insurance market, is divided into 3 parts -- Trends in life insurance, Trends in non-life insurance and Trends in services which are closely connected to the insurance market. The thesis also deals with the influence of the recent economic crisis on development trends in insurance, and there is an analysis made separately for life and non-life insurance. The last part is focused on the prognosis of the future development and so outlining of possible ways the insurance market could be wending in the future.
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Actual trends development of sports organizations
PEJŠOVÁ, Petra
This work discusses about the current trends in development of sports organizations. Beginning of the work describes the terms that are related to this topic and describe the problem. Then is it specifically focused on the situation in the nineties and also on the present economic and legislative aspects. Then is it aimed to a concrete organizations, which have influenced the time of last 20 years. Emphasis is placed on the organizations that still hold the leading positions in popularity during this period. Hypothetical situation of the future is described at the end of the work.
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The trends of domestic tourism of population in the selected region - Ustecky kraj
BULÍČKOVÁ, Veronika
The aim of this bachelor thesis is to find out how the new trends in tourism are implemented in the Ústí region and to analyze the current state of the Ústí Region. Also to analyze consumption behavior of the population in the area of domestic tourism. The secondary aim was preparation of the product package for tourist and to suggest and innovate the actual offer of the services to improve visit rate of this region.
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Market analysis of the CRM systems
Peterský, Roman ; Pour, Jan (advisor) ; Maryška, Miloš (referee)
Abstract This elaboration deals with systems supporting customer relationship management - CRM. The main aim is to analyze the market of CRM systems and to describe developmental trends in this market. Part of the elaboration is to explain basic concepts in this area and a summary of the most important characteristics of CRM systems - deals with the typology, architecture and the individual layers. Efforts were made to describe and explain the issues of customer relationship management not only for IT professionals and to bring not only technical but also a managerial perspective on this issue. Enterprises are investing in CRM systems, even during the ongoing global economic crisis. Surely it must have a rational reason. Part of this work is therefore also describing and explaining some significant advantages, useful features and the positive effects that can CRM systems bring to enterprises. Companies are facing a number of important decisions connected with implementation of CRM systems. The present elaboration is therefore based on what parameters should enterprises consider to choose appropriate solutions. There is also a description of some selected CRM systems. Each of these systems should represent a certain category so that the selection will cover all the major directions of possible trends of customer relationship management. The elaboration is divided into several parts. The opening part aims to explain the concept of CRM and gives a summary of the main benefits of adopting a CRM system. This part also contains an overview of basic functionality and describes the architecture, components and layers of CRM systems. The summary of factors and parameters that companies should consider while choosing appropriate CRM system is following. The final part deals with a market development trends of CRM systems and selected descriptions of specific CRM products. There is also a glossary, which summarizes and explains most of the technical terms used in this elaboration.
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