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Biogas Plant Telč
Novák, František ; Hubáček,, Petr (referee) ; Myslín, Jiří (advisor) ; Skála, Jiří (advisor)
The biogas plant in Telč. Administrative and laboratory building is located on the premises of a biogas plant on the outskirts of Telč in the field of science and technology park. Half of a two-storey building will be used for laboratory tests which, under different operating conditions and settings will test changing input of crops, optimization of these parameters in different technological settings to maximize energy output. It will also be a place of management of biogas plant. The building is located in a slightly hilly terrain at an altitude of 539,350 meters and complies with disabled access.
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Slow food
Krauz, Kamil ; Švarc, Zbyněk (advisor) ; Vavrečka, Jan (referee)
The Food Safety and Quality Control System in Czech RepublicThe thesis describes the way how is the food safety control and quality protection provided in Czech republic. There is the law definition of the all forms of food during the food production chain from the primary production up to sale to the consumer in the work. The thesis focuses on the requirements laid down in the Czech and European food law on the food producers and sellers. The thesis also deals with the food contamination and quality aspects - nutrition value and quality branding. There is also chapter about the quality management system certification and chapter about the current cases related with the safe food area in the Czech republic in 2012 (Methanol, Polish technical salt and horse lasagne).
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Ekologické zemědělství v Olomouckém kraji a možnost založení vlastní ekofarmy
Štěrbová, Lýdie
Theaimofthis thesis is a briefdescriptionoforganicfarming in the Czech Republic. Thefirst part dealswiththe basic information and thedefinitionoforganicfarming. Includesthebasicsoforganicfarming and ofcertainterms, describes the productionoforganicfoods and theirlabelingobligations. Thereisalsolifted a briefoverviewofthestateoforganicfarming in the Czech Republic fromthebeginning to thepresentwith a more detailedfocus on thestructureoforganicfarming in the Olomouc Region and a more detailedoverviewoftheindividualdistricts. Themainchapters are focused on theprocessofsetting up organicfarming. Thereis a briefdescribestheprocedureforobtainingregistration and thenecessarydocuments to start theirown business. This part isfollowed by a proposalforthe establishment oftheirownfarmswithfocus on livestockproductionwiththeproduction and distributionofitsownproducts, including a small part ofthecropproduction.
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Design of a marketing strategy for a bio-bakery Kolinger
Kolinger, Adam ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The focus of the thesis is on designing a completely new and also first strategic marketing plan for a bio-bakery which has never worked with marketing before. The first chapter is about marketing in general and about marketing instrument which are needed for designing a quality strategic marketing plan. The second chapter summarizes historical information about the bakery and introduces mission, vision and global company goals, designed by me. The last chapter focuses on new marketing goals and strategy with appropriate marketing communication mix. That all is summarized in simple action steps
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Consumer brands and consumer protection
VLČKOVÁ, Petra
The aim of bachelor thesis is the analysis of consumer brands. The work focuses on brand BIO - organic agriculture and the national quality brand KLASA. In the beginning of this work are described and explained the theoretical background. In the practice part is realised the marketing research for determination consumer awareness of these brands. Also, controlled-depth interview is realised with representatives of these brands. Finally, results of research are evaluated and proposals for improvement are recommended.
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Adaptation of the Jacoby Company marketing strategy on the Czech market
Tůma, Lubor ; Král, Petr (advisor) ; Bockstefel, Jan (referee)
Despite the negative effect of the global financial crisis the Czech market with organic food is growing rapidly. In the past ten years the consumption of organic food increases as well as its product line. The label bio covers almost every kind of food. There has been also an increase in awareness concerning the organic food and people start asking questions about the origin of the food. Organic food is no more the issue of a narrow group of consumers, but it is going mainstream now. The main goal of this thesis is to analyse the specificities of Czech market with organic food which will help the Jacoby Company to adapt its marketing strategy on Czech market with organic food and beverages. The main tools of the thesis are the research of the purchase behaviour of Czech customers and the research of competitive organic beverages in the main retail chaos in Czech republic.
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Market Segmentation
Sobíšek, Lukáš ; Hebák, Petr (advisor) ; Průšová, Petra (referee)
The aim of my thesis is to verify efficiency of different statistical methods in segmentation analysis of marketing data. I decided to carry out my study on the organic food market. The theoretical part defines segmentation from the marketing point of view, followed with statistical insight into this topic. The theory is then applied to marketing study in practical part. Finally, concrete recommendations for organic food marketers, producers and distributors are offered, which could help them to increase their revenues and to acquire a bigger market share.
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Ověřování kvality potravin
Košková, Veronika ; Chvojková, Helena (advisor) ; Švachová, Marie (referee)
Práce se zaměřuje na značky kvality potravin, které dokládají, že kvality byla ověřena třetí (nezávislou) stranou. Konkrétně jsou zmiňovány značky Klasa, Czech made, Tesco, Metro Quality a Bio-Produkt ekologického zemědělství. V teoretické části jsou příslušné značky charakterizovány (jsou uvedeny podmínky jejich udělení, grafická podoba, apod.). Praktická část práce vychází z dotazníkového šetření mezi spotřebiteli různých demografických charakteristik a ukazuje, jaká je znalost značek kvality potravin a vůbec vnímání kvality.
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