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Detached house with bakery
Žemlová, Eva ; Jarošová, Petra (referee) ; Utíkalová, Ivana (advisor)
This bachelor thesis deals with the design of the house with a bakery in Nový Jičín. It is a two floors detached building on sloping terrain. Construction has dissected plan, a basement and a covered by flat roof. On the first floor there is bakery composed of a bakery shop, bakery, backgrounds for employees (toilet, shower, living room, dressing room), offices, warehouses and utility room. Next the bakery is a separate garage. By outdoor staircase we can get to the second floor where are a hall, guest room (study), bathroom, separate WC, two children´ s rooms, bedrooms with private bathrooms and a spacious living room with kitchen and dining room with access to the outdoor terrace.
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Ranking
Koukal, Petr ; Neumaierová, Inka (advisor) ; Plandor, Josef (referee)
The thesis focuses on the ranking of ten largest companies in the Czech bakery industry. The ranking is made for the years 2012, 2013 and 2014 and it is based on the comprehensive evaluation methods, such as credibility models and spread (ROE - opportunity costs). Results are summarized in the conclusion. Marlenka international was evaluated as a company with the best financial situation.
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Business plan
Zahrádková, Martina ; Krause, Josef (advisor) ; Štamfestová, Petra (referee)
Thesis deals with making of a business plan for a bakery, which is focused rye and fermentation products. Main goal of this thesis is to evaluate operation efficiency and viability of a small bakery, which delivers only to five parts of Prague. Methods and techniques used to create a business plan are presented in theoretical part and used in practical part thereafter.
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Financial analysis of the company Michelské pekárny, a.s.
Pham, Huyen Chau ; Slunčík, Peter (advisor) ; Smrčka, Luboš (referee)
This bachelor's thesis deals with the financial analysis of the company Michelské pekárny a.s. and the goal of this thesis is to assess the financial health of the company from 2007 to 2011. The work is divided into two main parts. The theoretical part describes the methodology selected tools to evaluate the financial health of the company. Specifically, the methods of financial analysis are absolute, differential and financial ratios, balance rules and bankruptcy models. Subsequently, these methods are applied to the given company. Conclusion of work is a summary of the findings from the analysis, evaluation of development and of the financial health of the company.
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Business plan – Italian bakery
Hortová, Edita ; Svobodová, Ivana (advisor) ; Müllerová, Jana (referee)
The main aim of this thesis was to create a business plan to open an Italian bakery and coffee bar and discover the viability of the plan. Thesis is divided into theoretical and practical part. The practical part is formed on basis of theoretical information that characterizes business, environment of business in the Czech and Italy and main points of structure of the business plan. The practical part is formed by own business plan. This part describes goals, marketing plan, financial analysis, SWOT analysis, risk analysis and supplement. In part of conclusion readers learns if the business plan will be suitable for implementation.
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Design of a marketing strategy for a bio-bakery Kolinger
Kolinger, Adam ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The focus of the thesis is on designing a completely new and also first strategic marketing plan for a bio-bakery which has never worked with marketing before. The first chapter is about marketing in general and about marketing instrument which are needed for designing a quality strategic marketing plan. The second chapter summarizes historical information about the bakery and introduces mission, vision and global company goals, designed by me. The last chapter focuses on new marketing goals and strategy with appropriate marketing communication mix. That all is summarized in simple action steps
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Valuation of Racio, s.r.o.
Kolářová, Kristýna ; Mařík, Miloš (advisor) ; Jurečka, Jan (referee)
The goal of diploma thesis is valuation of Racio, s.r.o. Thesis is divided into 6 parts. The first part contains characteristics of the company. In strategic and financial analysis are valuated ekonomical and non-economical aspects of relevant markets, competitors and impacts on Racio's financial situation. At the end of thesis is made financial plan and business valuation. DCF in APV is basic method of valuation. As a support of valuation is used market comparation.
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Valuation of PALARIAN, s. r. o.
Pyrasová, Lenka ; Kislingerová, Eva (advisor) ; Salač, David (referee)
The object of this thesis is to estimate the value of Palarian, s. r. o. to the 1st of January 2010 for the purpose of determining the value of the company's equity as information for the current owner. There are made strategic and financial analysis, analysis and forecasting of value generators. The financial plan is scheduled for the period 2010 - 2013. The company is valued using the DCF APV method. After the evaluation there is performed a sensitivity analysis on value growth. The valuation of company is defined as the estimation interval of the value, which are pessimistic and optimistic options of the valuation. The thesis contains sensitive data, which are secret.
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International marketing application Haubi's Ges.m.b.H in multicultural surrounding
Krištofová, Lucia ; Boučková, Jana (advisor) ; Panýrová, Taťána (referee)
This thesis presents the issue of the entering of a business to business company on the Unated Arab Emirates market. Its objective is to develop an appropriate marketing strategy and apply it to Haubi's Ges. M.b.H, a leading Austrian bakery. The strategy was elaborated from the analysis of the food market both at the global and national level in the UAE. Assumptions underlying the success of a company in this market are included in the SWOT analysis. The principles derivated from this analysis are then applied to market segmenting and concurrence monitoring. The final strategy consists of a specific marketing mix, which was determined by the analysis of the obtained results and fully respects the particular cultural environment of the UAE.
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