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Contemporary war photography and ethics
Vítková, Kateřina ; Lábová, Alena (advisor) ; Turek, Pavel (referee)
The bachelor thesis Contemporary war photography and ethics focuses on ethical aspects of the profession of being war photojournalist and war photography itself. The aim of the thesis is to describe specific ethical dilemmas related to war photography from classic issues as imaging acts of violence and their victims to different ways of influence the profession in order to control the picture of war in minds of the public. The thesis defines war photography and its function as well as the profession of war photojournalists itself. It describes specific ethical issues and enumerates the most respected codes of ethics. The last part of the thesis focuses on the relation between media and civil and military authorities and outlines the main milestones in development of media strategy of United States of America and other western countries since the Vietnam war.
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Enforcement issue with required price of the property market
Lukele, Petra Elly ; Staněk, Roman (referee) ; Linkeschová, Dana (advisor)
Master's thesis explores the behavior of real estate agents, real estate market features and its specifics. Thesis monitors selling of properties from the perspective of the seller and the buyer. It is focused on advices for succesfull sale of the property and it is describing, what could affect the selling process. Practical part is focused on pre-sale services, correct marketing when selling a property and it closely describes pitfalls of estate agencies.
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The Motivation and Stimulation of Employees
Pražák, Petr ; Čeněk, Jiří (referee) ; Černohorská, Lenka (advisor)
This diploma thesis focuses on the motivation and stimulation of workers in the specific transport company. It states who is responsible for the proper motivation of employees and simultaneously compares the theoretical knowledge of the facts. Further work includes design of an incentive system, tailor the company. Information for this system I get from a questionnaire survey.
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Psychological principles in techniques of social engineering
Pohorelec, Pavel ; Sigmund, Tomáš (advisor) ; Kašparová, Eva (referee)
Social engineering is type of attack, usable against an organization or individual. It focuses on weaknesses of human factor. In recent times, characterized by anonymity, fast pace and focus on technologies presents this way of attack a dangerous threat. Human factor tends to be underestimated in defense, into which organizations invest large amounts of money. Even though social engineering has been written about many times, most of work has been focused more on technical part, and explaining techniques of social engineering has been left out. The goal of this paper is explaining these techniques from psychological point of view, and using that as a basis for defense for organizations, threaten by social engineering attack. In first part, this work describes two main themes -- social engineering and social psychology. Afterwards, it describes principles, which are used in social engineering attack, and ways in which social engineering uses them. In second part are these information used to analyze several practical examples of social engineering attack. Then, they are used to formulate practical advices to defend against social engineering attack.
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Ethics in the World of Advertisement
ANTL, Pavel
The dissertation deals with the dilemma of ethics in advertisement; it is divided into six chapters. The first chapter concerns communication and advertisement{\crq}s function in it. In the second part, I focus on the targets and methods of advertisement (they can be positive and negative). I describe the following processes: influence, manipulation, persuasion, suggestion, motivation and purpose of advertisement in the sectors of the market. The third part is directed at the principles of regulation and self-regulation (I explain their differences). How does self-regulation work in practice I showed in the practical example. The fourth chapter describes the most frequently forbidden commercials and in the practical examples, I show how the consumer{\crq}s protection works. In the fifth part,. I stress the importance of media literacy and the problems in media education. In the sixth chapter I focus on the advertisements and at different attitudes and opinions related to it.
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The concept, practice and culture of lobbying in the English speaking countries
Vymětal, Petr ; Reschová, Jana (advisor) ; Žák, Milan (referee) ; Malíková, Ľubomíra (referee) ; Rychetník, Luděk (referee)
The regulation of lobbying is a current topic both at the level of international organizations as well as in many European and overseas countries. This work deals with the comparison of the rules on lobbying in selected English-speaking countries. Descriptive, doctrinal and comparative methods are used to analyze the main trends in the lobbying regulation of the United States, Canada, the United Kingdom of Great Britain and Northern Ireland as well as Australia. The text is structured into four chapters. The first chapter deals with the definition of lobbying and its differences from corrupt dealings; it also covers the types of lobbying activities and the various kinds of lobbyists. The second chapter attempts to contextualize lobbying into the theories of the decision-making process. A comparison of the similarities and differences of the lobbying rules is made and analyzed in the third and fourth chapters. Both the third and the fourth chapter have a similar structure -- first, the general rules and approaches to regulation are introduced, and then a comparison of selected English-speaking countries is made. The third chapter deals with the most common rules for lobbyists; the fourth chapter focuses on the relatively neglected side of lobbying contacts, i.e. the rules for the targets of lobbying (public office holders). In the end, some measures and recommendations for the Czech Republic are also outlined.
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Psychological Aspects of the Functioning on Consumer
Balounová, Monika ; Hiršová, Miloslava (advisor) ; Kincl, Tomáš (referee)
The thesis deals with the relationship between consumer and seller. The thesis explores how the selected restaurant functions on consumers and how consumers perceive these influences. The study of selected restaurant and they consumers showed that most of respondents liked these influences. Most of the interviewed guests welcomed advice from the staff, evaluated them and then chose the best solution. Purport the thesis lies in discovering how to increase sales by means of the Functioning without manipulation and pressure on the consumer.
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The influence in the operative procedure
ZRZAVÁ, Monika
This essay is focused on examining of the influence of global mass media on people´s lifestyle and shopping behaviour of consumers. It desribes the problems of how today?s people percieve advertising and what they think of it. It also evaluates the pros and cons of advertising messages. The marketing communication, media and influence of advertising on people´s lifestyle and their decisions are the next important parts of this work. This part also observes the effectiveness of advertising and it´s close links with psychology. The paper also suggests the direction the advertising should take and it also discusses some of the things that should be avoided in advertising. The advertisement became an inseperable part of everyday life. What kind of attitude towards the advertising they create and how much they let influence themselves by it depends solely on each and every single person. This issue would need a further and deeper study in order to provide the necessary information not only for the creators of advertising.
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