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Social media marketing in Czech Republic
Hošna, Matěj ; Zamazalová, Marcela (advisor) ; Kašík, Milan (referee)
The subject of this Bachelor's Thesis is an analysis of a social media campaign and a proposal for its future continuation. This thesis is divided into two parts. The first, theoretical, examines online marketing and its specifics. It further focuses on social media's role in an online marketing. The practical part is dedicated to a specific campaign. It first defines the product, its market position in view of it's competitors and an ongoing campaign. The last part proposes a possible changes in the campaign in respect to results gathered from the campaign and informarmation aquired in theoretical part.
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Marketing of Ice-hockey club Olomouc focusing on on-line communication
Kramář, Josef ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The theoretical part of this Bachelor Thesis on the topic "Marketing of Ice-hockey club Olomouc focusing on on-line communication" has got the aim of introducing general marketing, internet marketing, social sites on the internet and also the specifics of sports marketing. The practical part then introduces the Ice-hockey club Olomouc, assesses the current state of its on-line marketing communication and shows a comparison with its competitors on social sites. There will be also a questionnaire survey which will help us with proposing new recommendations for increasing the level of on-line marketing communication of the club.
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Marketing analysis of smartphone sales on the internet
Kešeľák, Adam ; Müller, Štěpán (advisor) ; Čajka, Radek (referee)
The thesis analyzes smartphone as a comodity on the market of goods and services. In thesis are presented services of internet, internet advertising, comparison of marketing mix. The aim of this thesis is analysis and evaluation of czech internet retailers, for which smartphone represents a certain part of their range of goods. In thesis are analyzed four czech retailers-Alza,Mall,CZC and Mironet. In thesis are then compared basic services, forms of sales promotion, or current marketing campaigns of retailers.
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Intelligent Personal Assistants: Present state and potential risks
Smysl, Tomáš ; Sigmund, Tomáš (advisor) ; Kunca, Tomáš (referee)
This bachelor thesis aims to describe what is meant by term Intelligent Personal Assistant and what are the capabilities of this technology nowadays. The technology is being presented in the context of following topics: Internet and the Artificial Intelligence. These topics are commonly associated with few problems and risks. The problems connected with Internet and Artificial Intelligence might be inherited by the technology of Intelligent Personal Assistants (IPA) and because of other aspects of the technology, the risk of outcomes that may be potentialy harmful can be even higher with IPA than originaly. This thesis aims to define problems connected with privacy and addiction. It describes risks that arise from delegating mans work to a machine and potential danger of giving a machine personality traits. Eventually, the thesis suggests a possible solution.
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Problems with seraching information on the Internet
Kmoníčková, Adéla ; Sklenák, Vilém (advisor) ; Chudán, David (referee)
This bachelor thesis deals with problems while searching for information on the Internet. The goal of this thesis is to increase the knowledge of underused ways of searching as well as to cover the history of the searching and analysis of user´s behaviour. The theoretical part is devoted to the history of the Internet and Internet search. Subsequently there are mentioned the different types of Internet search engines with specific advantages and disadvantages. The last theoretical chapter shows the ways how to facilitate the discovery and increase its relevance. The practical part of my thesis is based on survey evaluation relating to search behaviour of the Internet users. Second chapter of this part describes the development of user search behaviour on the Internet using the surveys from 2010 to 2016.
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Internet in Cuba and Censorship
Hořejší, Jan ; Veber, Jaromír (advisor) ; Luc, Ladislav (referee)
This paper focuses on issues related to Internet in Cuba, their development, current trends and tendencies and nowadays course of events in the Cuban network also with regard to the United States - Cuban thaw. Further on, the methodology of limiting the access to the open Internet including Internet censorship is explained and the analytical part determines how much freedom of an Internet user in Cuba is actually limited.
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Censorship of internet in Russia
David, Jakub ; Veber, Jaromír (advisor) ; Klíma, Tomáš (referee)
The target of the thesis to reveal how much is possible to find out the truth about sensitive governmental topics from Russian mass media. In thesis will be compared results from Google and another search engine with results from another countries where that search engines is located. The thesis will be supported by citizen of Russian Federation and employee of anti propagandistic department in Brussels. Theoretical part of thesis will be dealing with censorship on the internet in general and ways how it could be realized. In thesis will be outline opportunities how censorship could be ignored. In practical part will be compared results from Russian search engine with Czech and another theirs American and European versions. Trough tracing will try to find out where exactly come about blocking of data retrieval and handling with results in case it will be manifested
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Internet and tourism industry
Kosenko, Hanna ; Vaško, Martin (advisor) ; Valentová, Jana (referee)
This bachelor thesis deals with the identification of the impact of Internet development on customer behavior and electronic commerce and as a consequence on the tourism industry. The first part deals with the development of the Internet, its main functions and the fields of application. Next part is devoted to defining e-commerce, current trends in the online market, illustrate the importance of electronic commerce for the tourism industry. In this work is further analyzed the position of the online tourism market, customer behavior and business, factors affecting this market, current trends and future developments are anticipated. The main outcome of this work is the verification of hypotheses: The development of Internet usage responds to changes in online tourism market and causes changes in the tourism market; The largest share of the online tourism market is represented by the airlines.
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The use of audiovisual work for a promotion of fashion blogger and her brand on the Internet
Sedlářová, Lenka ; Khabirova, Maja (advisor) ; Truhlář, Filip (referee)
This bachelor thesis deals with options of using audiovisual work for a promotion of fashion blogger and her brand. The first chapter of the theoretical part is summarizing important pieces of knowledge about blogging and social networks. The second chapter is dedicated to audiovisual work, its production chain and distribution of videos on the Internet. There is an analysis of Czech and world's fashion blogs in the beginning of the practical part to find out what are the actual trends in the fashion industry. The practical part describes the process of creating videos for the blog of a fashion designer. In the end it also evaluates the impact of videos on success of the fashion blog.
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Online shopping customer protection
Krejsa, Jan ; Horová, Olga (advisor) ; Zelený, Lukáš (referee)
This thesis Online Shopping Customer Protection deals in the theoretical part with the history of consumer protection in the Czech Republic and defines the very concept of the consumer. Furthermore, this section lists some of the control and oversight bodies operating in the Czech Republic and it describes the concept of electronic commerce and the development itself. It also mentions types of e-shops and it in detail analyses the procedure of buying goods on the Internet by the consumer. In the conclusion of the theoretical part the legislation of shopping on the Internet is explained, especially the obligations of the seller and consumer rights. In the analytical part there is a quantitative research performed using questionnaires, that is focused mainly on buying goods on the Internet. The goal of this work is to evaluate the results of the questionnaire survey and subsequent comparison of the author's hypotheses with the survey results.
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