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Customer Care in Retailing Company
Sibřinová, Andrea ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
Bachelor thesis analyzes the strategy of customer care of IKEA company. The first part dealt with customer in general, its definition, relevance, segmentation, and its behavior. I have also focused on the theory of customer care. In the second (analytic) part I described and evaluated the company's approach to the care of customers. Using questionnaires, I examined the extent to which customers are familiar with services which IKEA offers, how often they use them and how they evaluate them. I elaborated and wrote down the results by means of graphs and tables. I proposed my recommendations on the end of my thesis.
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Strategic Analysis of an Enterprise
Lískovcová, Jaroslava ; Dvořák, Jiří (advisor) ; Kovář, František (referee)
The thesis deals with the strategic analysis of external and internal environment of Retre, s. r. o., which operates on the czech market in the field of laundering. The main line of business is laundering, smoothing and collecting of textile and clothing for chemical cleaning. The theoretical part describes basic terms necessary for understanding of broader connections. Terms like strategic management, strategy, strategic thinking etc. are defined here. In a separate chapter there is a description of the process of marketing research , of gathering of the necessary information (marketing information system) and the description of the individual analyses of external and internal environment. In the practical part the company Retre, s. r. o -- laundry and drycleaner's is analysed using these individual analyses. Based on the gathered information, its current situation and its position on the market is assesed and suitable measures for improvement are proposed.
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The marketing plan and it´s execution for ATLANTIK FT, a. s.
Hrubý, Jan ; Procházková, Markéta (advisor) ; Matoušková, Magdalena (referee)
Nowadays, marketing tools are the key factors to enforce the market as well as to seek new customers. Therefore, marketing planning should be the integral part of any enterprise that wants to succeed in markets. The aim of this Diploma Thesis is to point out the practical aspects of how to process the marketing plan of a particular product. On this basis, it will be able to find the result of the real compliance between theoretical methods how to prepare a marketing plan, generally described in literature, and the real practice. The theoretical part describes general information about the marketing plan and its particular parts, as well as their preparation, implementation and verification. The rest of the Thesis is focused on the description of the real preparation of the new product called eATLANTIK within a company ATLANTIK FT, a. s.. It consists of initial impulse based on the long-term strategic goals, through the preparation of specific parts of the marketing plan. The following methodological tools were utilized in the Thesis: observation, description, deduction, comparison, and other applications.
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Marketing orientation of the further development of bakery
Soroková, Lenka ; Koudelka, Jan (advisor) ; Vávra, Oldřich (referee)
Nowadays marketing has an irreplaceable role in building successful business. Ability to know your customer is crucial factor in the fight against competition and in order to obtain the required position on the market. The topic of this thesis is devoted to the marketing orientation of the further development of a small firm which on an example of specific company demonstrates a possible approach to marketing strategy. The introductory part is devoted to theoretical baseline of marketing strategy, which is subsequently applied in the second part on a small bakery, which seeks to obtain better a market position and strengthen the loyalty of its customers. The main focus of the work thus lies in the questionnaire, focused on awareness and customer satisfaction with products and services of the company. Based on the research results in the end there are listed certain recommendations towards achieving the desired state.
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Analysis of customer behaviour in spa resort
Veselá, Zuzana ; Mlejnková, Lena (advisor) ; Richter, Jiří (referee)
The diploma paper is in early part mainly focus on marketing, marketing research and possibility of marketing development in the field. During theoretical part thesis is working with specific problems of marketing in spa and hotel industry. Following chapter is talking mainly about charakteristic of specific spa hotel, its desciption, effects of environment, marketing strategy and competition analysis. Point of primary resaearch is analysis of customer satisfaciton survey during years 2008-2009 and comparing results with data form survey in 2004-2007. Base of this research, the last part of paper is suggesting several solutions in order to increase of parity of the spa hotel in upcomming years.
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Marketing research of restaurant
Dinhová, Lan ; Mlejnková, Lena (advisor) ; Zábranská, Hana (referee)
The aim of this thesis was a realization of marketing research of the restaurant Thanh Long. The attention was payed to the theory of marketing research and the characterization of ethnic gastronomy. On the basis of satisfaction analysis were made improvement suggestions.
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Analysis of Respondents in MML Research of Agentura Median
Bohatá, Eva ; Bártová, Hilda (advisor) ; Černá, Jitka (referee)
Target of this dissertation thesis is analyze the respondents in the research Market@Media@Lifestyle, which conducted the Median agency. This work examines the differences between respondents completing the questionnaire thru the internet or paper form. There you can find the information summarized and proposed recommendations for next data use in future in the end of examines, especially for marketing purposes.
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