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The support of tourism development in Teplice region
MAŠKOVÁ, Michaela
Find out the main obstacles and potencial of tourism development in Teplice region with help of primary offer and secondary offer analysis. Also with help of marketing research. The aim of the research is to identify visitor's characterizations and motivations and also identify their satisfaction with this destination and current offer. Segmentation of visitors and creation of optimal offer for each segment. Interpretation of advantages and negative effects of tourism development in Teplice region.
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Event marketing and its role by the formation of tourism trade products in tourist information centre in Pribram City
HARTLOVÁ, Jana
Subject my baccalaureate work is "Event marketing and its role by the formation of tourism trade products in tourist information centre in Pribram City". In work deal with analysis choice product travel stir tourist informative centre in Pribram (Mining Museum Pribram) and evaluate role event marketing at production hereof product. Further acquaint reader more closely event marketing with tourist informative centres, their activity and meaning. In more detail describe activity informative centre Jan Drda´s Libraries in Pribram his cooperation with Mining museum Pribram, eventually I prefer new solving.
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Tourism product in tourism infocentre České Budějovice
KRÁLOVÁ, Miroslava
Českobudějovicko is the district situated in Southern Bohemia. Českobudějovicko can be found in the neighbourhood of town České Budějovice. The town was founded by King Přemysl Otakar II. in 1265 on the junction of Vltava and Malše rivers. This city lies in 381 metres above the sea. České Budějovice has population near one hundred thousand. It is a city full of history, magnificent monuments, but it can figure as a commercial, administrative and cultural centre. The České Budějovice district with its almost intact enviroment, its numerous ponds, forests and hills offers many opportunities for a pleasant holiday, hiking and cycling. Visitors can find here a lot of cykloturistic routes so when they decided to see the region from the bike, they are getting to know this region best. The best known sights of České Budějovice are castles, Black tower (it measures 72 meters) or historic Town Hall in the Přemysl Otakar II Square. This square is square-shaped and one hectare large. In the middle of the square is situated the baroque Samson{\crq}s Fountain from the 18th century decorated with a statue of Samson fighting with a lion. If tourists are hungry or thirsty they can wisit a restaurant. Most of today`s restaurants and hotels have a wide tradition, so it is a pleasure to sit down and taste some meal or beer and a half wich is real Bohemian product. The best-known beer in the world is certainly Budvar. When visitors want to know something they can use the tourist information center. The maps, guide books with description of the town or another souvenirs are sold there. People who live there say, that you may tour this district at any time of the year and you will allways find in it a new, still undiscovered, beauty.
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Cultural heritage and development of tourism in selected upper Vltava region
ŘEHOŘOVÁ, Lenka
This bachelor thesis refers to heritage, heritage tourism, cultural heritage. Visiting historic and cultural sites is one of the most popular tourist activities today. The thesis deals with the evaluation of the present status and posibilities of developement of cultural heritage in the headwaters of the Vltava River area. For this evaluation was found out informations about preconditions of cultural heritage, the potential of the area, motives for visiting the area and the image of historical monuments. There was used a marketing research with face-to-face questioning with 1584 informants. Marketing research´s results show what reasons have informants for travelling on holiday in the Czech Republic and show that exists differences in image of activities and sites. it represents what an awareness have informants about the area.
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The process of the rebranding and pack redesign
Toncarová, Petra ; Vávra, Oldřich (advisor) ; Palečková, Kriystýna (referee)
My bachelor thesis focuses on the process of pack redesign. The aim of this thesis is to inform about the process and then evaluate individual steps for redesigning the pack of an existing brand. The theoretic part id divided into two sections. The first section is focusing on explaining terms connected with brand management and the second one is connected with marketing research. In the practical part the process of pack redesign is analyzed.
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Danone brand perception
Šmejkalová, Radka ; Skokanová, Dagmar (advisor) ; Tůmová, Miluše (referee)
The target of my work is to find out consumer opinion of Danone dairy products. My work is divided into two parts - theoretical and practical one. The first part is focused on explaining fundamental terms. The second part evaluates results of the consumer investigation.
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Customer Care in Retailing Company
Sibřinová, Andrea ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
Bachelor thesis analyzes the strategy of customer care of IKEA company. The first part dealt with customer in general, its definition, relevance, segmentation, and its behavior. I have also focused on the theory of customer care. In the second (analytic) part I described and evaluated the company's approach to the care of customers. Using questionnaires, I examined the extent to which customers are familiar with services which IKEA offers, how often they use them and how they evaluate them. I elaborated and wrote down the results by means of graphs and tables. I proposed my recommendations on the end of my thesis.
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