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The process of framing media content on the example of domestic violence
Homolková, Dana ; Vochocová, Lenka (advisor) ; Škodová, Markéta (referee)
The aim of the thesis was to find out how domestic violence was framed in the Czech printed media. The analysis was based on the findings of Robert Entman, who defined framing as selection and emphasising of certain attributes in the media (Entman, 1993). The work brought about a theoretical introduction into the concept of framing which became a part of the media studies in the last twenty years and which currently deals with all phases of media text origination and interpretation. The framing method was applied on a chosen topic of domestic violence, in connection with the new law on protection of abused people, which came into effect on January 1, 2007. Five weeklies (Blesk pro ženy, Instinkt, Květy, Reflex, Respekt) were selected for analysis and the monitored period of one calendar year from January 1, 2007, to January 1, 2008, was set. In the practical part, a qualitative analysis was carried out, determining the frames and research hypotheses for further interpretation of framing of given topic. Subsequent quantitative analysis studied the methods of article framing by individual magazines and eventual differences in the approach to this topic from the viewpoint of prevailing stereotypes associated with domestic violence. Attention was also paid to the question whether the magazines provided...
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Changing of a media coverage of the Iraq war in the Czech press in the period 2003-2008
Sabolová, Veronika ; Nečas, Vlastimil (advisor) ; Bednařík, Petr (referee)
Diploma thesis "Changing of a Media Coverage of the Iraq War ("Second Gulf War") in a Czech press in the Period 2003-2008" deals with news media position and their activities during the Second Gulf War. The goal of the thesis is to explain the media power during the public opinion influencing. This is the reason why the theoretical part of the thesis deals with a propaganda, agenda-setting function of the mass media and media framing. The Iraq war was the reaction to the September 11th 2001 events and president Bush claimed the war against global terrorism. This is the reason why the thesis deals with sociology of terrorism and connection of terrorism and the news media. Influencing of a public opinion deals with an extensive propaganda campaign of the USA and the UK politics in connection with an agenda-setting function of the mass media by political and media agendas. The goal of the analytical part of the thesis is to find media framing in Czech daily newspapers called Mladá fronta Dnes and Lidové noviny. Quantitative and qualitative research combination is focused on the Second Gulf War changing of media coverage during the six year period started by the allied invasion to the Iraq and ending by George Bush leaving a presidency.
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Mediatization of the Politic Sphere
Hannich, Jiří ; Nečas, Vlastimil (advisor) ; Trampota, Tomáš (referee)
This Diploma Thesis "Mediatization of Political Sphere" deals with the systematic influence of mass media and their logic on the functioning of the political system, process development and implementation of policy instruments and methods of political communication. First of all the theoretical part is focused on the description of the institutional importance of media in the social environment, more properly introduces images of the effects of media communications in the society, characteristics of the participation of media organizations in the economic relations so that the concept of mediatization in the frame of media studies could be defined and to specify its aspects in connection with a set of knowledge of media logic. The thesis does not omit the introduction of basic logic elements of political sphere, it also deals with its implicit settings, as well as modifications of the political structures in response to transfer a large part of the policy enforcement into the symbolic space of the media. The theoretical interpretation is followed by the research which is focused on the selected elements of mediatization in the Czech context. In the first stage the quantitative research method of content analysis is used to find out which topics and which representatives are observed by the Czech...
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Interakcion of media and marketing media discourse on the media image of musician Tomáš Klus
Nováková, Kristýna ; Hejlová, Denisa (advisor) ; Štechová, Markéta (referee)
This diploma thesis Interaction of media and marketing discourse on the media image of musician Tomáš Klus examines the influence of the corporate agenda through the marketing and PR department of a record label Sony Music Entertainment Czech Republic s.r.o. on the agenda of the media, which represent the work of three full-scale Czech newspaper MF Dnes, Právo a Blesk. The theoretical approach is being built on the basic theses of media construction of reality and construction of media image, the concept of agenda setting and issue of the music industry. Thus, areas involved and influence the marketing and media world and form the basic framework of the theoretical structure of media reality. The empirical part is devoted to a particular process of agenda setting on an example of the media image of a Czech musician Tomáš Klus over three years through marketing and PR department of a record label Sony Music Entertainment Czech Republic s.r.o. sampled for analysis of print media - newspapers MF Dnes, Law and Flash. The goal is to trace how and to what extent the marketing discourse influences the media discourse and how does this interaction influence the musician's final media image.
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Criteria for selection of reports from the European Parliament in the Czech dailies
Šponerová, Klára ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
Master Thesis "Criteria for selection of news from the European Parliament into the Czech media" deals with the factors that affect the classification of reports about events in the European Parliament in the Czech print and online journals as well as defining characteristics that are typical for these reports. In the theoretical part presents political and media communication and logic and goes to the main concepts of news production, such as agenda setting, framing and priming. This Thesis is also about media and intermedia agenda and presents the information already known concerning the relationship between the European Union and the media. Research is a part of practical section. It's aim is to map by content analysis the characteristics typical for reporting about the European Parliament as a specific institution of the European Union. Further aim is the verification of assumptions based on previously conducted research abroad focusing on the theme of the EU. Trying to better determine what characters show mass media content which is to the Czech public the main source of information about European structures by large extends. The Thesis also tries to answer the question often discussed the lack of presentation of the European agenda in news media agendas, the communities of the European Union...
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Framework of political communication participants in Czech internet periodics
Nejedlá, Tereza ; Šoltys, Otakar (advisor) ; Křeček, Jan (referee)
The diploma thesis "Framework of political communication participants in Czech internet Periodics" analyse the way Czech internet news webs portray reality, how they transform it and construct under their own demands. Through analyzing two significant Czech events in 2008 - the case of Prague culture fundation and the case of the general treaty on American radar base in the Czech Republic underwriting - it describes not only the particular frames, in which Czech webdailies arrange media communication participants, but it also intends to describe Czech webdailies background within the way they use the audiovisual components in their news, who are their news sources and how their work is influenced by citizen journalism and blogging phenomena.
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Delegitimization of the West in Al Qaeda's Magazine Inspire
Brzá, Magdaléna ; Karásek, Tomáš (advisor) ; Ditrych, Ondřej (referee)
The Master's thesis Delegitimization of the west in Al Qaeda's Magazine Inspire focuses on the techniques of terrorist group's propaganda aimed at individuals of Arab descent and Islam faith residing in one of the western countries. Thesis analyses sixteen issues of digital magazine Inspire published since 2010 by Al Qaeda affiliate in Yemen called AQAP - Al Qaeda in Arabian Peninsula. Terrorist attacks by so called lone-wolfs on the territory of western states have had increasing tendency in the last decade. The phenomenon of online propaganda and radicalisation through social networks is progressively becoming one of the major challenges for western security services. Grasping the sociological and psychological aspects of lone wolfs' drivers for conducting terrorist attacks is thus crucial. The underpinning theory of the thesis is framing analysis together with the concept of delegitimization. Thesis traces the production and use of five framing tools - metaphor, catchphrases, depiction, exemplars and visual images (which are the combination of studies done by Fairhurst & Sarr and Gamson & Modigliani 1989). Second part of the thesis links the framing tools with three stages of the delegitimization of the west - a crisis of confidence, a conflict of legitimacy and a crisis of legitimacy. The...
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Framing of conflict in Eastern Ukraine in local media
Štěpán, Petr ; Zilynskyj, Bohdan (advisor) ; Šír, Jan (referee)
The thesis analyses framing of news in four local on-line media of Donetsk Oblast in Eastern Ukraine. Two of the analysed on-line news websites (Novosti Donbassa and Mariupolskie Novosti) are based in Ukraine-controlled part of Donetsk Oblast, the two other (DAN and Gorlovka.Today) are located in so-called Donetsk People's Republic established by pro- Russian rebels. The thesis focuses on news reporting of two major events of the Conflict in Eastern Ukraine which occurred in 2015: The battle of the city of Debaltseve and the preparations of local elections in so-called people's republics of Donetsk and Lugansk. The analysis is based on Robert N. Entman's definition of framing analysis which consists of searching for keywords, phrases and other tools which build the frame.
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The capacity of the European Union to form a common foreign policy: The approach towards Russia during the crisis in Ukraine
Grycová, Adéla ; Rolenc, Jan Martin (advisor) ; Cibulková, Petra (referee)
The thesis deals with the issues of framing and europeanization of the foreign policy of the European Union in the context of an actorness of the EU. These two theoretical concepts are applied on the case of an approach of the Czech Republic and European Union towards Russian Federation during the crisis in Ukraine. The aim of this thesis is to find out if the European Union is capabble of affecting the behaviour of a member state in order to create unified and operational foreign policy. The first chapter deals with teoretical definition of the two concepts and detailed description of the stances of Czech Republic and European Union follows in the second one. On the basis of these chapters the assessment is conducted. The last part firstly concludes if any attempt of influecing is present and secondly the success rate of the attempt is evaluated.
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Money Illusion and Sunk Costs
Javor, Matúš ; Musil, Martin (advisor) ; Dvořák, Jiří (referee)
Bachelor thesis on the topic Money Illusion and Sunk Costs deals with irrational behaviour of individuals, or more precisely with effects, which cause such behaviour. Namely, it is the case of phenomenons of money illusion and taking sunk costs into account. The main purpose of the thesis is to summarize theoretical knowledge about the phenomenons and subsequently, using the experiment, apply and verify gained theoretical knowledge on representative sample of individuals.
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