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On-line marketing communication
Koporcová, Paulína ; Motyčka, Jakub (referee) ; Schüller, David (advisor)
The bachelor thesis is focused on a complex evaluation of current on-line marketing communication in a selected company Senické a Skalické pekárne, a.s. The first part of the work is theoretical, it deals with the basic concepts of marketing, which are then used in the analytical part. Analytical part describes basic information about the selected company together with its current state. Based on retrieved information from analyses, proposed solutions to issues and their benefits follow in the practical part.
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On-line marketing communication
Kosová, Tereza ; Semorád, Aleš (referee) ; Schüller, David (advisor)
Bachelor thesis is focused on online marketing communication of coffee house Café Fresh in Brno. In theoretical part of the thesis fundamental concepts and methods of marketing are defined, these are later applied in analytical part of the thesis. Analytical part of the thesis further examines basic information about the business and evaluates current situation. In practical part of the thesis, based on outputs of the individual analytical methods proposals are made to improve the current online marketing communication. Descriptions of possible benefits gained from proposals are included.
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On-line marketing communication
Pavlicová, Martina ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
This bachelor thesis deals with the current online marketing communication of the starting company Eldomed s.r.o. The theoretical part of the thesis defines the basic marketing concepts, which is linked to the analytical part. The analytical part contains a description of the current situation and relevant analysis. Based on the information from the performed analyzes, a design part is prepared, which contains a proposal of suitable measures that will help to achieve the main goal of the work.
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On-line marketing communication
Kašpaříková, Michaela ; Brávek, Ludvík (referee) ; Schüller, David (advisor)
The bachelor thesis is focused on the online marketing communication of the cosmetic studio L&N beauty lounge. The theoretical part explains the basic concepts, which are then used to develop an analytical part, which evaluates the current situation of the company. Based on these analysis and a questionnaire survey, own suggestions for improving online marketing communication are presented.
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ICT Tools for Marketing Strategies Support
Barnet, Lukáš ; Kita, Peter (referee) ; Chlebovský, Vít (advisor)
The use of ICT tools in marketing strategies, in its essence the use of Internet marketing as such, is now becoming a necessary part of company's communication with the customer, and its importance is steadily increasing. The aim of the bachelor's thesis is a custom solution using one of the ICT tools, and also a proposal to improve their use for Kasa.cz, s.r.o. company.
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On-line marketing communication
Šléglová, Miroslava ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
The master’s thesis is focused on the on-line marketing communication of the brand Pěkný domov shop. The thesis acquaints with the current structure of the communication mix and the online marketing communication and based on the performed analyses and own research, suggests the appropriate suggestions to improve the on-line communication of Pěkný domov shop with the public.
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On-line marketing communication
Tvarožková, Klára ; Kruljacová, Anna (referee) ; Schüller, David (advisor)
The bachelor’s thesis is focused on describing marketing communication of the chosen company, it also concerns suggestions to improve this communication, which is based on processing the knowledge from the analytical part. The main goal of this thesis is to design proper tools of this communication, which should lead to completing the secondary goal of this thesis which is raising awareness about the company.
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On-line marketing communication
Malyjurek, Adam ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
The master thesis is focused on the marketing communication of the company XYZ. The thesis analyses the current structure of the communication mix and online marketing communication of the selected company. On the basis of the questionnaire survey and the analyses carried out, appropriate measures to improve the online communication of the e-shop will be proposed.
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Komunikační strategie pro elekronický obchod s vínem
Ratajská, Nina Kateřina
Ratajská, N. Communication strategy for wine e-commerce. Bachelor thesis. Brno: Mendel University, 2023. The thesis focuses on the effective use of online marketing tools and social networks in the promotion of wines on the Czech market. It analyses how to use online sales of wines and how to create a marketing strategy that will match the identity of the company and its business objectives. The work has practical applications for wine companies that want to successfully promote their products on-line and expand their customer base. The aim of the thesis was also to find out the preferences of customers when choosing wine on the basis of quantitative research conducted in the form of a questionnaire.
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Proposal of marketing strategy for new e-commerce of Knihy Togga publisher
Neumahr, Martin ; Koudelková, Petra (advisor) ; Halada, Jan (referee)
This master's thesis titled "Proposal of a marketing strategy for the specialized publishing e-shop of the Knihy Togga" deals with the active setup of basic campaigns that should serve as the foundation for those companies, that are operating an online store. It is divided into theoretical and practical part. The theoretical part of the thesis explains concepts such as marketing communication, marketing plan, and provides an overview of advertising. It further presents in various forms of internet advertising that are used in the practical part, and how online trading works within the framework of e-commerce. The practical part of the master's thesis presents the original state of marketing communication of Knihy Togga in individual chapters and also explains the setup of new campaigns and their specific configuration in various interfaces, which are common or typical for the campaign set ups. Furthermore, the practical part describes how the fulfillment of marketing objectives was approached and how these objectives were distributed into multiple variants. The practical part of the thesis also presents the specific results of campaigns and advertisements that were launched according to the predetermined schedule. At the end of the practical part, there is a chapter that summarizes all the results...
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